Fabio Luz Email and Phone Number
Fabio Luz's Location
Dallas-Fort Worth Metroplex, United States, United States
Fabio Luz's Contact Details
Fabio Luz work email
- Valid
- Valid
Fabio Luz personal email
n/a
Fabio Luz phone numbers
About Fabio Luz
After more than a decade of experience in marketing, I have become an expert in developing and implementing effective Go-To-Market marketing strategies. I have worked with various marketing functions to deliver successful campaigns that have helped businesses achieve their marketing goals. My experience includes leading teams, negotiating and executing advertising strategies, accelerating the adoption of digital media, and analyzing media placements and results to identify the most cost-effective mix by market.
Fabio Luz's Current Company Details
Fabio Luz Work Experience Details
-
Global Marketing Transformation & Operational Leader, Secure Power & Data Centers BusinessSchneider Electric May 2024 - PresentRueil Malmaison, Paris, FrAs the Global Marketing Transformation & Operational Leader for the Secure Power & Data Centers Business, I am responsible for overseeing the development and execution of strategic business initiatives, providing strategic, analytical, and project support on a wide range of business issues, and ensuring the central and regional marketing teams are aligned and working effectively to prioritize and manage adherence to KPIs. I also ensure effective communication and alignment between the central and regional marketing teams, focusing on streamlining strategic initiatives, optimizing efficiency and productivity, identifying and addressing knowledge and skills gaps, managing multiple projects, and resolving recurring challenges.
-
Senior Strategic Marketing Manager - Software, Distributed It & Edge SolutionsSchneider Electric May 2023 - May 2024Rueil Malmaison, Paris, FrIn this role, I develop a Go-To-Market Marketing Strategy that aligns with the company's regional strategic priorities and supports the IT audience's needs by:- Collaborating with marketing functions such as Paid Media (including ABM), Events, Marketing Automation, Web, Social, PR, and Data & Analytics to develop and implement effective marketing campaigns and programs.- Creating and executing multi-channel marketing campaigns that are integrated across all marketing channels.- Developing and implementing demand generation programs that support sales pipeline growth and customer acquisition.- Analyzing marketing campaigns' data to measure and optimize campaign performance, including lead generation, lead nurturing, conversion rates, and ROI.- Partnering with Sales teams to ensure effective communication and collaboration on marketing initiatives.- Staying up-to-date with industry trends and best practices, and continually evaluating and improving the effectiveness of marketing strategies.
-
Strategic Marketing Manager - Edge ComputingSchneider Electric Jan 2021 - May 2023Rueil Malmaison, Paris, FrMy role involved defining and implementing a Go-To-Market Marketing Strategy tailored to the regional strategic priorities of the IT professional segment, with an emphasis on Commercial Edge and Transactional aspects. Collaborating with various marketing functions such as Paid Media (ABM), Events, Marketing Automation, Web, Social, PR, and Data & Analytics, my goal was to enhance brand awareness, Share of Voice, Demand Generation, and the Sales Pipeline.
-
Latam Media Team Leader & Digital Media Strategist North AmericaSchneider Electric Nov 2019 - Jan 2021Rueil Malmaison, Paris, FrIn this role, I led the Media Strategy team in Latin America and developed media strategies for the North America region. My contributions to the various Business Units/Segments in achieving their marketing objectives included:- Researching, negotiating, and implementing advertising strategies across diverse media channels such as Traditional, Broadcast, Digital, Billboards, Mobile, and Social.- Promoting the adoption of Digital Media by crafting strategies for Programmatic Media, Paid Social Media, ABM (Account-Based Marketing), Native Advertising, and other digital tactics.- Collaborating closely with Media Planners to guarantee seamless execution, optimization, and reporting of media plans.- Establishing direct relationships with media outlets, websites, agencies, and content providers.- Evaluating media placements and outcomes to determine the most cost-effective media mix for each market and enhance media spend efficiency.- Advancing Data Analytics through the automation of global paid media data aggregation from various sources, ensuring integrated and dependable data visualization for real-time reporting and informed decision-making.
-
Digital Media Strategist, North AmericaSchneider Electric Oct 2017 - Nov 2019Rueil Malmaison, Paris, FrAs a Digital Media Strategist, my role encompassed formulating media strategies across North America and spearheading global campaigns tailored for specific market segments and business units, aiding them in meeting their marketing objectives by:- Conducting research, negotiation, and implementation of advertising strategies across diverse media platforms, including Traditional, Broadcast, Digital Media, Billboards, Mobile, and Social.- Promoting the uptake of Digital Media by crafting strategies for Programmatic Media, Paid Social Media, ABM (Account-Based Marketing), Native Advertising, and other digital media approaches.- Collaborating closely with Media Planners to guarantee seamless execution, optimization, and reporting of media plans.- Establishing direct relationships with media outlets, websites, agencies, and content providers.- Evaluating media placements and outcomes to determine the most cost-effective combination per market, thereby enhancing media spend efficiency.
-
Media Strategist, LatamSchneider Electric Mar 2016 - Oct 2017Rueil Malmaison, Paris, FrIn my role as Media Strategist for LATAM, I developed media strategies across Latin America to assist business units in reaching their marketing objectives. My responsibilities included:- Conducting research, negotiating, and implementing advertising strategies across various media platforms such as Traditional, Broadcast, Digital Media, Billboards, Mobile, and Social Media.- Promoting the use of Digital Media by crafting strategies for Programmatic Media, Paid Social Media, ABM (Account-Based Marketing), Native Advertising, and other digital tactics.- Collaborating closely with Media Planners to guarantee seamless media plan execution, optimization, and reporting.- Establishing direct relationships with media outlets, websites, agencies, and content providers.- Evaluating media placements and outcomes to determine the most cost-effective media mix for each market and to maximize media spend efficiency.
-
Digital Marketing SpecialistTinderpoint May 2014 - Feb 2016Dublin, Dublin, IeIn my role as a Digital Marketing Specialist at TinderPoint, I was responsible for devising digital marketing strategies, managing social media, and overseeing SEM, SEO, content marketing, as well as increasing online and social media presence. -
ProfessorGrupo Anchieta Jul 2013 - Dec 2013Jundiaí, Sp, BrProfessor of Multimedia Communication, BS of Publicity & Advertising. -
Country ManagerSky It - Startup Of Social Media | Marketing | It Jan 2013 - Oct 2013Valinhos, Sp, BrAs the Country Manager, my role was to establish Sky IT's operations in Brazil. My responsibilities included:- Developing the market positioning for the brand within the burgeoning Social Media Listening software sector.- Defining the strategies for Business, Marketing, and Communications.- Fostering the development of new business and sales.- Managing financial operations.- Overseeing team management, which encompassed recruitment, establishing team priorities, and setting performance goals.- Creating and managing Social Media metrics and analyses for our principal clients. -
Brand CoordinatorScup Sep 2012 - Jan 2013My responsibilities encompassed brand and marketing strategy development, including:- Management of brand and marketing initiatives.- Development of communication strategies with partners and influencers.- Organization and management of events and sponsorships.- Execution of advertising and media campaigns.- Representation of the company at Social Media conferences as a speaker.- Leadership and management of the team.
-
New Business/SalesScup Feb 2012 - Sep 2012In my role on the Sales team, I was responsible for developing new business opportunities, managing inbound sales, supporting clients' social media strategies, and serving as a Social Media speaker at conferences on behalf of the company.
-
Marketing AnalystChery Brasil Mar 2011 - Jan 2012Wuhu, Anhui Province, CnAs a Marketing Specialist at Chery Brasil, which was a newly established automotive brand in Brazil at the time, I was responsible for developing and implementing the brand strategy. This included:- Establishing the brand's digital presence through our website, social media, Google AdWords, SEO, and the dealer portal.- Overseeing the management of digital channels.- Creating advertising campaigns for TV, print, radio, and digital platforms.- Managing relationships with agencies, publishers, and other vendors.- Supporting and evaluating the marketing activities of dealers.- Organizing sales conventions and car launch events. -
Marketing InternBosch Oct 2009 - Oct 2010Farmington Hills, Mi, UsSupporting the marketing and communication activities from Corporate Marketing for Brazil and Latin America by:- Developing corporate advertising campaigns.- Supporting the management and dissemination of the Brand Guide among the business units.- Support Customer Relationship activities.- Development of digital marketing activities.- Relationship with marketing agencies.- Support the publishing of Bosch's internal magazine and newspaper.- Support the organization and execution of fairs and corporate events. -
Marketing AnalystCeunsp - Centro Universitário Nossa Senhora Do Patrocínio Aug 2006 - Oct 2009Brasiltal, Sp, BrDeveloping strategies of marketing and communication for all the schools and colleges of the group:- Planning and executing advertising campaigns.- Planning and buying media, such as TV, radio, print, billboard, and others.- Develop and execute Internal Marketing activities.- Creative Designing of advertising assets.- Coordination of exhibitions, events, and brand sponsorships.
Fabio Luz Skills
Digital Marketing
Marketing
Marketing Strategy
Advertising
Social Media
Marketing Management
Social Media Marketing
Marketing Communications
Google Analytics
Online Advertising
Brand Management
Business Strategy
Social Networking
Start Ups
Corporate Communications
New Business Development
Strategic Planning
Digital Media
Market Planning
Market Analysis
Market Research
Negotiation
Customer Insight
Inbound Marketing
Inbound Lead Generation
Management
Search Engine Optimization
Search Engine Marketing
Strategy
Google Adwords
Online Marketing
Media Planning
Business Planning
Coaching
Branding
E Commerce
Team Leadership
Digital Strategy
Strategic Communications
Content Marketing
Business To Business
Social Marketing
Social Media Optimization
Social Media Advertising
Media Strategy
Media
Fabio Luz Education Details
-
EsamcTrends & Innovation -
Liffey CollegeBusiness Studies
-
Centro Universitário Nossa Senhora Do Patrocínio - CeunspPublicity And Advertising
-
Centro Paula SouzaHospitality
Frequently Asked Questions about Fabio Luz
What company does Fabio Luz work for?
Fabio Luz works for Schneider Electric
What is Fabio Luz's role at the current company?
Fabio Luz's current role is Global Marketing Transformation & Operational Leader.
What is Fabio Luz's email address?
Fabio Luz's email address is fa****@****.com.br
What is Fabio Luz's direct phone number?
Fabio Luz's direct phone number is +140168*****
What schools did Fabio Luz attend?
Fabio Luz attended Esamc, Liffey College, Centro Universitário Nossa Senhora Do Patrocínio - Ceunsp, Centro Paula Souza.
What skills is Fabio Luz known for?
Fabio Luz has skills like Digital Marketing, Marketing, Marketing Strategy, Advertising, Social Media, Marketing Management, Social Media Marketing, Marketing Communications, Google Analytics, Online Advertising, Brand Management, Business Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial