Fabio Luz Email & Phone Number

Rueil Malmaison, Paris, Fr

As the Global Marketing Transformation & Operational Leader for the Secure Power & Data Centers Business, I am responsible for overseeing the development and execution of strategic business initiatives, providing strategic, analytical, and project support on a wide range of business issues, and ensuring the central and regional marketing teams are aligned and working effectively to prioritize and manage adherence to KPIs. I also ensure effective communication and alignment between the central and regional marketing teams, focusing on streamlining strategic initiatives, optimizing efficiency and productivity, identifying and addressing knowledge and skills gaps, managing multiple projects, and resolving recurring challenges.

Rueil Malmaison, Paris, Fr

In this role, I develop a Go-To-Market Marketing Strategy that aligns with the company's regional strategic priorities and supports the IT audience's needs by:- Collaborating with marketing functions such as Paid Media (including ABM), Events, Marketing Automation, Web, Social, PR, and Data & Analytics to develop and implement effective marketing campaigns and programs.- Creating and executing multi-channel marketing campaigns that are integrated across all marketing channels.- Developing and implementing demand generation programs that support sales pipeline growth and customer acquisition.- Analyzing marketing campaigns' data to measure and optimize campaign performance, including lead generation, lead nurturing, conversion rates, and ROI.- Partnering with Sales teams to ensure effective communication and collaboration on marketing initiatives.- Staying up-to-date with industry trends and best practices, and continually evaluating and improving the effectiveness of marketing strategies.

Rueil Malmaison, Paris, Fr

My role involved defining and implementing a Go-To-Market Marketing Strategy tailored to the regional strategic priorities of the IT professional segment, with an emphasis on Commercial Edge and Transactional aspects. Collaborating with various marketing functions such as Paid Media (ABM), Events, Marketing Automation, Web, Social, PR, and Data & Analytics, my goal was to enhance brand awareness, Share of Voice, Demand Generation, and the Sales Pipeline.

Rueil Malmaison, Paris, Fr

In this role, I led the Media Strategy team in Latin America and developed media strategies for the North America region. My contributions to the various Business Units/Segments in achieving their marketing objectives included:- Researching, negotiating, and implementing advertising strategies across diverse media channels such as Traditional, Broadcast, Digital, Billboards, Mobile, and Social.- Promoting the adoption of Digital Media by crafting strategies for Programmatic Media, Paid Social Media, ABM (Account-Based Marketing), Native Advertising, and other digital tactics.- Collaborating closely with Media Planners to guarantee seamless execution, optimization, and reporting of media plans.- Establishing direct relationships with media outlets, websites, agencies, and content providers.- Evaluating media placements and outcomes to determine the most cost-effective media mix for each market and enhance media spend efficiency.- Advancing Data Analytics through the automation of global paid media data aggregation from various sources, ensuring integrated and dependable data visualization for real-time reporting and informed decision-making.

Rueil Malmaison, Paris, Fr

As a Digital Media Strategist, my role encompassed formulating media strategies across North America and spearheading global campaigns tailored for specific market segments and business units, aiding them in meeting their marketing objectives by:- Conducting research, negotiation, and implementation of advertising strategies across diverse media platforms, including Traditional, Broadcast, Digital Media, Billboards, Mobile, and Social.- Promoting the uptake of Digital Media by crafting strategies for Programmatic Media, Paid Social Media, ABM (Account-Based Marketing), Native Advertising, and other digital media approaches.- Collaborating closely with Media Planners to guarantee seamless execution, optimization, and reporting of media plans.- Establishing direct relationships with media outlets, websites, agencies, and content providers.- Evaluating media placements and outcomes to determine the most cost-effective combination per market, thereby enhancing media spend efficiency.

Rueil Malmaison, Paris, Fr

In my role as Media Strategist for LATAM, I developed media strategies across Latin America to assist business units in reaching their marketing objectives. My responsibilities included:- Conducting research, negotiating, and implementing advertising strategies across various media platforms such as Traditional, Broadcast, Digital Media, Billboards, Mobile, and Social Media.- Promoting the use of Digital Media by crafting strategies for Programmatic Media, Paid Social Media, ABM (Account-Based Marketing), Native Advertising, and other digital tactics.- Collaborating closely with Media Planners to guarantee seamless media plan execution, optimization, and reporting.- Establishing direct relationships with media outlets, websites, agencies, and content providers.- Evaluating media placements and outcomes to determine the most cost-effective media mix for each market and to maximize media spend efficiency.

Dublin, Dublin, Ie

In my role as a Digital Marketing Specialist at TinderPoint, I was responsible for devising digital marketing strategies, managing social media, and overseeing SEM, SEO, content marketing, as well as increasing online and social media presence.

Jundiaí, Sp, Br

Professor of Multimedia Communication, BS of Publicity & Advertising.

Valinhos, Sp, Br

As the Country Manager, my role was to establish Sky IT's operations in Brazil. My responsibilities included:- Developing the market positioning for the brand within the burgeoning Social Media Listening software sector.- Defining the strategies for Business, Marketing, and Communications.- Fostering the development of new business and sales.- Managing financial operations.- Overseeing team management, which encompassed recruitment, establishing team priorities, and setting performance goals.- Creating and managing Social Media metrics and analyses for our principal clients.

My responsibilities encompassed brand and marketing strategy development, including:- Management of brand and marketing initiatives.- Development of communication strategies with partners and influencers.- Organization and management of events and sponsorships.- Execution of advertising and media campaigns.- Representation of the company at Social Media conferences as a speaker.- Leadership and management of the team.

In my role on the Sales team, I was responsible for developing new business opportunities, managing inbound sales, supporting clients' social media strategies, and serving as a Social Media speaker at conferences on behalf of the company.

Wuhu, Anhui Province, Cn

As a Marketing Specialist at Chery Brasil, which was a newly established automotive brand in Brazil at the time, I was responsible for developing and implementing the brand strategy. This included:- Establishing the brand's digital presence through our website, social media, Google AdWords, SEO, and the dealer portal.- Overseeing the management of digital channels.- Creating advertising campaigns for TV, print, radio, and digital platforms.- Managing relationships with agencies, publishers, and other vendors.- Supporting and evaluating the marketing activities of dealers.- Organizing sales conventions and car launch events.

Farmington Hills, Mi, Us

Supporting the marketing and communication activities from Corporate Marketing for Brazil and Latin America by:- Developing corporate advertising campaigns.- Supporting the management and dissemination of the Brand Guide among the business units.- Support Customer Relationship activities.- Development of digital marketing activities.- Relationship with marketing agencies.- Support the publishing of Bosch's internal magazine and newspaper.- Support the organization and execution of fairs and corporate events.

Brasiltal, Sp, Br

Developing strategies of marketing and communication for all the schools and colleges of the group:- Planning and executing advertising campaigns.- Planning and buying media, such as TV, radio, print, billboard, and others.- Develop and execute Internal Marketing activities.- Creative Designing of advertising assets.- Coordination of exhibitions, events, and brand sponsorships.

Master Of Business Administration (M.B.A.), Trends & Innovation

Certificate, Business Studies

Bachelor'S Degree, Publicity And Advertising

Associate'S Degree, Hospitality