Fabio Macera Email & Phone Number

Milan, It

Zola Predosa, Bologna, It

Zola Predosa, Bologna, It

Additional responsibility to speed up the AI adoption at Group level.

Zola Predosa, Bologna, It

Milan, Lombardy, It

Directly reporting to the Division GM, I’m responsible for all the strategies and activities in the Digital Marketing area for the Bolton Group Home Care Division, worldwide, working on brands such as Omino Bianco, WC Net, Smac, Citrosil Home Protection in Italy, or Carolin, Sanogyl, Ouragan in France and supervising the category digital activities worldwide. Direct or functional reporting of 4 people (digital managers and eCommerce Managers).Still maintaining 20% of Corporate Projects responsibility, such as: multi-BU CRM/eRetail activations, Social Listening, DMP and GA360 media activations, Corporate GDPR compliancy, digital KPIs harmonization and global tracking.Among my responsibilities:Integrated media planning:• Define Media strategy in co-operation with local and global marketing.• Active consultation in media planning activities, as a pivot between marketing (global and local) and global media.Digital Strategy:• Define the Global Category digital strategy and ensure its alignment across every functions, with a focus on marketing, trade marketing and E-Commerce.• Share best practices across the organization, ensuring a digital cross-fertilization inside and outside the organization.• Build Digital guidelines worldwideDigital content creation support:• Define digital content creation guidelines and ensure marketing contents alignment• Monitor division’s approach to the digital environment, including eCommerce brand presencePerformance monitoring and continuous improvement:• Manage at Division Level Digital Cross BU kpi’s & define specific division digital monitoring KPIs and reporting dashboard• Active consultation in integrated communication monitoring KPIs• Key focus on eCommerce in collaboration with Domestic eCommerce managers

Milan, Lombardy, It

Responsible for all the activities in the Digital Marketing & Media area for the Bolton Group Companies, in Italy and abroad, such as Bolton Manitoba (Omino Bianco, WC Net, Vetril, Citrosil Home Protection), Manetti&Roberts (Neutro Roberts, Borotalco, Acqua alle Rose, Chilly), Manetti&Roberts Pharma (Somatoline Cosmetic), Bolton Alimentari (Rio Mare, Simmenthal, Petreet), Bolton Solitaire in France (Rogé Cavaillès, Carolin, Sanogyl),etc. Direct or functional reporting of 8 people (digital managers) + external consultants and agencies.Among my responsibilities:• Definition & handling of the yearly digital budgets (Media + Production) worldwide• Definition of the corporate digital strategies with the contribution of all the Brand/Country digital managers• Coordination of the digital media budgets, plans and media buying for all the brands• Definition of the corporate guidelines on eTailing (in sync with Trade Mkt and Brand/Companies Digital Managers) • Promotion of the digital culture among the organization (in synch with HR and the Brand/Country Digital Managers)• Coordination and coaching of the workplan of the BU Digital Managers, in accordance with the BUs Marketing managers• Selection and ongoing relations with the Digital Vendors (both on the Media and web/social networks side), defining standard processes and KPIs to be tracked upon

Geneva, Geneva, Ch

In charge to design and implement the digital strategies for the main brands of Bolton Manitoba (Omino Bianco, WC Net, Vetril, Citrosil Home Protection), Manetti&Roberts (Neutro Roberts, Borotalco, Acqua alle Rose, Chilly), Manetti&Roberts Pharma (Somatoline Cosmetic) and Bolton Solitaire (Rogé Cavallès, Carolin, Sanogyl).

Geneva, Geneva, Ch

What We Do?We partner with our clients to drive the transformation process, bridging the gap between where they are and where they can be through an appropriate usage of digital and physical technologies.Our Purpose?"Transform organizations to be future ready". Leverage technology to shape, transform and unlock new business and operational models, create better value for stakeholders, clients and society at large.Business Transformation"Evolving an organization's way of working in order to continue delivering its mission in the face of changing audience needs, behaviors, competition & technology".

Pontecagnano Faiano, Campania, It

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

On the digital part, I'm responsible for: i/ Portfolio Digital programs (e-commerce, e-education, new programs to better delight our stylists and our end consumers), ii/ Wella megabrand digital approach, iii/ leading with the brand managers the Salon Professional digital masterplan, and iv/ driving Salon Professional digital capability program. On the scale/portfolio part, I'm responsible for portfolio business transformation projects.

Cincinnati, Ohio, Us

Responsible for the Consumer DB, the off and online DTCM programs for P&G Italy and interactive marketing

Cincinnati, Ohio, Us

Master Of Business Administration (Mba), Interactive Marketing

Degree, Communication

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Marketing & Communication, Marketing/Marketing Management, General