Fabio Maeda Email and Phone Number
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Marketing professional with over 18 years experience in Telecom and Services sectors with P&L and Revenue responsability.Specialties: - Customer life cycle management: acquisition, monetization, churn reduction and retention for B2B / B2C- Development and management of partnerships - Pricing and offers strategy- Design and development of new Products and Services- Structure business plans and viability analysis for new productsMaster's Degree: FGV (Fundação Getúlio Vargas) - Business Administration Bachelor's Degree: ESPM - Business Administration with emphasis in MarketingFluency in Portuguese, English and Spanish.
Redarbor Brasil
View- Website:
- redarbor.net
- Employees:
- 256
-
Director - Marketing, Product, Strategy And B2C SalesRedarbor BrasilState Of São Paulo, Brazil -
Chief Growth Officer - ConsumerCatho Jul 2022 - PresentBarueri, Sp, BrLeading Consumer Business Unit, responsible for Marketing (Communication, PR, CRM, Media and Internal Communication), Products, UX, Pricing and Operations -
Director Of Product MarketingClaro Brasil Feb 2020 - Jul 2022São Paulo, Sp, BrResponsible for P&L of Digital Services/Value Added Services and Mobile Innovation. Main responsabilities:- End to end life cycle management for new Digital Services, OTTs and VAS: prospection, commercial negotiation, technical integration, channel development, user acquisition/retention and communication incentives in digital channels. - Launch of Innovation and new services like 5G, consumer IoT, RCS and eSim- Strategic partnerships with EdTechs, Health and Entertainment companies -
Marketing DirectorNextel Jan 2012 - Feb 2020São Paulo, São Paulo, BrResponsible for the P&L, managing revenue of +R$3Bi per year. Main responsabilities;- Lifecycle management: acquisition, churn management, retention and usage stimulation - Product development: design, viability analysis and management- Pricing and Offers definition, - Handset End-To-End process: roadmap, purchase planning and negotiation, pricing and channel fulfillment- Marketing Intelligence (Market Research and Competitive Intelligence) -
Senior Marketing ManagerVivo Jan 2005 - Dec 2011São Paulo, Sp, BrResponsible for P&L of Mobile Broadband services for smartphones and modem (pre-paid and post-paid). Main responsabilities:- Go-to-market strategy definition for new technologies, new products and regions- Pricing and Offer Strategy- Customer lifecycle management: acquisition, churn reduction, retention and monetization- Development and management of partnerships -
Product AnalystDhl Express Jul 2003 - Dec 2004Bonn, DeReport to Head of Planning. Main responsabilities:- Deployment of new products (e-commerce tools and Siebel Sales Force Automation) aligned to Global Strategy- Development of new sales comission model; - Revenue management tools- Strategic reports/analysis to control Sales KPIs -
Channel Marketing AnalystVolkswagen Oct 2002 - Jul 2003Wolfsburg, Niedersachsen, DeReport to Channel Marketing Manager. Responsible for deploying Internet Sales channel for dealers, saving taxes and channel's working capital. Main responsabilities;- Go-to-Market strategy for Sao Paulo Region deployment- Pricing Structure definition- Marketing plans to leverage sales- Support to channel -
Sales Planning AnalystClaro Brasil Jan 2001 - Sep 2002São Paulo, Sp, BrReport to Sales Planning Manager. Main responsabilities;- Development of new commision model- Channel performance report- Deployment of New store sales concept
Fabio Maeda Skills
Fabio Maeda Education Details
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Fgv - Fundação Getulio VargasBusiness Administration -
Espm - Escola Superior De Propaganda E MarketingBusiness Administration With Emphasis In Marketing
Frequently Asked Questions about Fabio Maeda
What company does Fabio Maeda work for?
Fabio Maeda works for Redarbor Brasil
What is Fabio Maeda's role at the current company?
Fabio Maeda's current role is Director - Marketing, Product, Strategy and B2C Sales.
What is Fabio Maeda's email address?
Fabio Maeda's email address is fa****@****.com.br
What is Fabio Maeda's direct phone number?
Fabio Maeda's direct phone number is +55119474*****
What schools did Fabio Maeda attend?
Fabio Maeda attended Fgv - Fundação Getulio Vargas, Espm - Escola Superior De Propaganda E Marketing.
What skills is Fabio Maeda known for?
Fabio Maeda has skills like Product Management, Marketing Strategy, Marketing, Strategy, Telecommunications, Business Strategy, E Commerce, Mobile Devices, Customer Lifecycle Management, Product Marketing, Management, Business Planning.
Who are Fabio Maeda's colleagues?
Fabio Maeda's colleagues are Carol Pavolini Zossi, David Villalabeitia, Alejandro David Rodriguez Vega, Kevin Mendoza, Tayron Johan Torres López, Carlos Manuel Rivera Barreto, Flavio V..
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