Fabio Maeda

Fabio Maeda Email and Phone Number

Director - Marketing, Product, Strategy and B2C Sales @ Redarbor Brasil
State of São Paulo, Brazil
Fabio Maeda's Location
São Paulo, São Paulo, Brazil, Brazil
Fabio Maeda's Contact Details
About Fabio Maeda

Marketing professional with over 18 years experience in Telecom and Services sectors with P&L and Revenue responsability.Specialties: - Customer life cycle management: acquisition, monetization, churn reduction and retention for B2B / B2C- Development and management of partnerships - Pricing and offers strategy- Design and development of new Products and Services- Structure business plans and viability analysis for new productsMaster's Degree: FGV (Fundação Getúlio Vargas) - Business Administration Bachelor's Degree: ESPM - Business Administration with emphasis in MarketingFluency in Portuguese, English and Spanish.

Fabio Maeda's Current Company Details
Redarbor Brasil

Redarbor Brasil

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Director - Marketing, Product, Strategy and B2C Sales
State of São Paulo, Brazil
Website:
redarbor.net
Employees:
256
Fabio Maeda Work Experience Details
  • Redarbor Brasil
    Director - Marketing, Product, Strategy And B2C Sales
    Redarbor Brasil
    State Of São Paulo, Brazil
  • Catho
    Chief Growth Officer - Consumer
    Catho Jul 2022 - Present
    Barueri, Sp, Br
    Leading Consumer Business Unit, responsible for Marketing (Communication, PR, CRM, Media and Internal Communication), Products, UX, Pricing and Operations
  • Claro Brasil
    Director Of Product Marketing
    Claro Brasil Feb 2020 - Jul 2022
    São Paulo, Sp, Br
    Responsible for P&L of Digital Services/Value Added Services and Mobile Innovation. Main responsabilities:- End to end life cycle management for new Digital Services, OTTs and VAS: prospection, commercial negotiation, technical integration, channel development, user acquisition/retention and communication incentives in digital channels. - Launch of Innovation and new services like 5G, consumer IoT, RCS and eSim- Strategic partnerships with EdTechs, Health and Entertainment companies
  • Nextel
    Marketing Director
    Nextel Jan 2012 - Feb 2020
    São Paulo, São Paulo, Br
    Responsible for the P&L, managing revenue of +R$3Bi per year. Main responsabilities;- Lifecycle management: acquisition, churn management, retention and usage stimulation - Product development: design, viability analysis and management- Pricing and Offers definition, - Handset End-To-End process: roadmap, purchase planning and negotiation, pricing and channel fulfillment- Marketing Intelligence (Market Research and Competitive Intelligence)
  • Vivo
    Senior Marketing Manager
    Vivo Jan 2005 - Dec 2011
    São Paulo, Sp, Br
    Responsible for P&L of Mobile Broadband services for smartphones and modem (pre-paid and post-paid). Main responsabilities:- Go-to-market strategy definition for new technologies, new products and regions- Pricing and Offer Strategy- Customer lifecycle management: acquisition, churn reduction, retention and monetization- Development and management of partnerships
  • Dhl Express
    Product Analyst
    Dhl Express Jul 2003 - Dec 2004
    Bonn, De
    Report to Head of Planning. Main responsabilities:- Deployment of new products (e-commerce tools and Siebel Sales Force Automation) aligned to Global Strategy- Development of new sales comission model; - Revenue management tools- Strategic reports/analysis to control Sales KPIs
  • Volkswagen
    Channel Marketing Analyst
    Volkswagen Oct 2002 - Jul 2003
    Wolfsburg, Niedersachsen, De
    Report to Channel Marketing Manager. Responsible for deploying Internet Sales channel for dealers, saving taxes and channel's working capital. Main responsabilities;- Go-to-Market strategy for Sao Paulo Region deployment- Pricing Structure definition- Marketing plans to leverage sales- Support to channel
  • Claro Brasil
    Sales Planning Analyst
    Claro Brasil Jan 2001 - Sep 2002
    São Paulo, Sp, Br
    Report to Sales Planning Manager. Main responsabilities;- Development of new commision model- Channel performance report- Deployment of New store sales concept

Fabio Maeda Skills

Product Management Marketing Strategy Marketing Strategy Telecommunications Business Strategy E Commerce Mobile Devices Customer Lifecycle Management Product Marketing Management Business Planning Product Development Pricing Competitive Analysis Team Leadership Market Planning Segmentation Marketing Management Crm Vas Start Ups Sales Customer Retention Wireless Negotiation 3g Pricing Strategy Mobile Marketing Gsm New Business Development Strategic Planning Go To Market Strategy Business Development Team Management Wireless Technologies Digital Marketing Sales Management

Fabio Maeda Education Details

  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Business Administration
  • Espm - Escola Superior De Propaganda E Marketing
    Espm - Escola Superior De Propaganda E Marketing
    Business Administration With Emphasis In Marketing

Frequently Asked Questions about Fabio Maeda

What company does Fabio Maeda work for?

Fabio Maeda works for Redarbor Brasil

What is Fabio Maeda's role at the current company?

Fabio Maeda's current role is Director - Marketing, Product, Strategy and B2C Sales.

What is Fabio Maeda's email address?

Fabio Maeda's email address is fa****@****.com.br

What is Fabio Maeda's direct phone number?

Fabio Maeda's direct phone number is +55119474*****

What schools did Fabio Maeda attend?

Fabio Maeda attended Fgv - Fundação Getulio Vargas, Espm - Escola Superior De Propaganda E Marketing.

What skills is Fabio Maeda known for?

Fabio Maeda has skills like Product Management, Marketing Strategy, Marketing, Strategy, Telecommunications, Business Strategy, E Commerce, Mobile Devices, Customer Lifecycle Management, Product Marketing, Management, Business Planning.

Who are Fabio Maeda's colleagues?

Fabio Maeda's colleagues are Carol Pavolini Zossi, David Villalabeitia, Alejandro David Rodriguez Vega, Kevin Mendoza, Tayron Johan Torres López, Carlos Manuel Rivera Barreto, Flavio V..

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