Fabio Marconi G De Arruda Email & Phone Number

Stamford, Connecticut, Us

Sales Enablement for Residential and SMB Direct Sales

Stamford, Connecticut, Us

Sales Enablement, Instructional Design, Facillitation - Residential Direct Sales

Dublin 2, Ie

Brand Learning, now part of Accenture, are global experts in building the capabilities of people and organisations to deliver customer-centred growth.We believe that sustainable growth is only achieved through inspiring people and continuously improving the capabilities of people and organisations to create outstanding, joined-up customer experiences. We have helped over 160 organisations including Shell, Unilever, Diageo, PepsiCo, Astra Zeneca, HSBC and GSK in more than 60 countries to inspire and strengthen their performance in Marketing, Sales, Digital, HR and Leadership. Our expert team works out of three hubs in London, New York, and Singapore to support clients in over 60 countries.As a consultancy, we pride ourselves on the quality of talent in our global team – so we’re always on the lookout for inspiring people who share our values and our passion for capability development.www.brandlearning.com.

Greater Chicago Area, Il, Us

• Revenue planning and management for the category, with strong P&L accountability• Part of the category leadership team to evaluate options, drive decisions and outcomes taking into consideration market development, national economy, shopper and consumer insights • Creation and implementation of point of sales promotions and activation, based on shoppers and consumers insights• Development of 13 retail environments strategies, reducing regional market share gaps x main competitors and keeping national leadership • Path to purchase studies developed to recreate in-store selling stories• Strong collaboration on pricing strategies definition and implementation reducing pricing discrepancy within the 5 sales regions and sales channels• Support the demand planning team on volume forecasting (product x channel) increasing accuracy from 89 to 96%• Planning and launch of the most relevant candy bar for Mondelez Brazil and for the category • Co-design with the marketing team the next 3 year strategy for Easter focusing on market share and profitability recovery in a declining business• People management – 10 people (3 direct reports)

London, Gb

Support the development of the performance improvement practice in the fields of marketing, trade marketing, channel development, pricing and sales.

Improved ROI of marketing and sales investments within a national cell phone carrier and Brazil’s largest tiers and parts distributor by redesigning sales channel clusters and marketing processes mapping. Also conducted shopper researches analysis for multinational companies in the consumer goods segment.

Round Rock, Texas, Us

• Channel strategy definition (segment, region, portfolio, investment)• New sales channel development (40% of expected sales growth)• Costumers consultancy – increase market share value• Innovation - product positioning focusing on services• Portfolio management (positioning, sales channel definition)• Launch of 3 marketing campaigns increasing sell-out in around 18% each• Product launch strategy• Sales events – increase channel penetration• Competitive analysis• Market research (in-store, consumer purchase process)• P&L accountability• Budget owner• Brand activation in more than 200 points of sales (visibility and shelf space)• POS material development and implementation• Visual merchandising development• Management of an indirect team of 70 sales representatives in Brazil• Team management – 3 people

Round Rock, Texas, Us

• Marketing initiatives to generate awareness for Dell within the channel environment• Channel strategy definition (segment, region, portfolio, investment)• Customers consultancy – increase market share value• Strategic partners definition (digital content, entertainment)• Innovation – change brand perception through services and content• Events and promotion development• In-store visual merchandising development• Budget Owner• Portfolio management (consumer and customers research)• Brand activation in more than 500 point of sales (visibility and shelf space)• Management of a team of 100 sales representatives in Brazil, Argentina and Chile• KPIs definition and analysis (Rate of Recommendation, Share of Shelf)• Training Strategy impacting more than 8.000 people/year• Team management – 2 people

Espoo, Southern Finland, Fi

- Category management for main retailers in Brazil, Argentina and Chile, increasing sales approximately 35 % where the project was implemented- Training strategy for consumers, customers and Nokia’s field force (4,500 people trained per year)- Consumer research in Chile and Brazil, for marketing strategy alignment between Nokia and its customers- Shopper understanding as the basis for the category Management process implementation in Brazil, Argentina, Colombia and Chile- Marketing strategy (brand focus and services launch) for the biggest carrier in Latin America- Marketing campaigns development for Nokia Latin America (e.g. Nokia Internet Edition)- Trade marketing planning for Latin America- Responsible for a team of 3 people in Brazil

Vevey, Ch

Assessment leader and best practices implementation at Purina Pet Care Canada and Nestlé Central America, impacting over 80 marketing and sales people of those organizationsTraining of 150 people in Latin America on a global customer management programMember of the implementation team in Purina Pet Care USA, Nestlé Colombia, Venezuela and Equator Focus on Marketing and Trade marketing best practices implementation

Blackfriars, London, Gb

Sales and marketing managerP&L responsibilityRestructure of the national sales team aiming at a better service level and business coverageProduct launch targeting specific consumers and distribution channelsKey account managementResponsible for a team of 12 people

Blackfriars, London, Gb

Annual Marketing Plan Portfolio x Distribution Channels optimization impacting directly and positively in the business unit P&L, increasing 3 points in the net marginStrategic product launch (new brand for specific channel)Development and evaluation of promotions within the country

Certification, Omni-Channel Retail

Masters, Business

Marketing Strategy, Marketing Strategy

Ceag, Business Administration And Management, General

Bachelor, Chemical Engineer