Fábio Mendonça Email & Phone Number

Lisbon, Pt

Lisboa, Portugal

-Planning and implementing the eCommerce and Performance Marketing campaigns for the NESCAFÉ Dolce Gusto website; -Developing and implementing (with agency support) Performance Marketing campaigns;-Managing the Performance Marketing budget;-Defining and implementing the Email Marketing and CRM strategy;-Defining and implementing SEO improvements;-Planning and implementing promotional campaigns;-Coordinate agencies to develop marketing campaigns in order to generate sales;-Developing specific actions and projects to obtain the maximization of business results;-Monitoring and optimising the performance of campaigns;-Analysing website performance against the defined target (Google Analytics) and implementing improvements;-Planning and implementing new projects, features and new business opportunities;

Porto E Região, Portugal

-Managing a portfolio of categories in Continente online; -Promote the involvement, monitoring and guidance between commercial, marketing and operations teams involved in the projects, coordinating their respective actions, to improve online sales and profitability; -Develop specific actions and projects to obtain the maximization of business results;-Managing the content assistant to maintain the website categories optimised.

London, United Kingdom

-Plan the seasonal trade calendar together with the team and ensure campaigns, product and category launches and reports are executed on time;-Manage and develop the team of 2 trading assistants to achieve the company goals;-Own the customer journey from an initial site visit to basket conversion; ensuring this funnel is fully optimised to convert visitors;-Develop a commercial and promotional trading calendar to be in line with the UGG brand marketing and Merchandising Financial Plan and then work with the content producer and online marketing teams to put those plans into place;-Plan the seasonal trade calendar together with the team and ensure campaigns, product and category launches and reports are executed on time;-Own the customer journey from an initial site visit to basket conversion; ensuring this funnel is fully optimised to convert visitors;-Develop a commercial and promotional trading calendar to be in line with the UGG brand marketing and Merchandising Financial Plan and then work with the content producer and online marketing teams to put those plans into place;-Work with 3rd party tool provider to plan and implement the A/B testing plan;-Work with cross-functional teams to plan and implement the new website.

London, United Kingdom

-Planning and executing the online trading and merchandising planning for UGG outlet European websites (Ugg Emporium);-Ensuring the commercial offering is at the forefront of all plans for both merchandising and creative execution;-Ensuring sales and online trading KPI’s are continuously improved;-Defining and implementing the email marketing and CRM strategy;-Partner with digital marketing team to plan promotional events and product launches;-Liaise regularly with buying and merchandising teams to review and develop plans to improve stock turnover;-Work with content team to plan/execute content launches;-Work with development and product management team to fix bugs and plan functionality improvements.

London, United Kingdom

-Salesforce Commerce Cloud Business Manager specialist ;-Worked with 35+ retailers: delivering audits, optimisations, best practices and feature adoption workshops to drive client enablement in the following areas:-Merchandising and Promotions Management-Content Management-Site Search Optimisation-Analytics and KPIs-SEO-Product Management

Londres, Reino Unido

-Responsible for analysing and reporting on a specific set of categories online;-Ensuring that best performing products are supported with optimal stock levels and are clearly displayed throughout site;-Analysing sales information on a weekly basis, compiling Monday reports and feeding back to the merchandiser;-Optimising customer journey and navigation based on competitor analysis and data analysis in Omniture;-On-site search optimization;-Identifying existing non-efficient processes and proposing new solutions;-Ensure products are all merchandised with SEO best practice in mind at all times.

Londres, Reino Unido

-Managing a team with between 5-15 individuals in continuous rotation-Preparation and presentation of Japanese meetings - regarding customer service, sales and action plans-Analyse commercial reports to increase sales and productivity-Dealing with customer complaints, recommending alternatives and negotiating to increase sales.-Problem solving, handling unusual circumstances

Londres, Reino Unido

-Preparation and presentation of Japanese meetings - regarding customer service, sales and product-Supervise the department and managing the team-Provide product expertise and serve as a consultant-Training of new starters

Londres, Reino Unido

-Selling Clothes and accessories-Maintain responsibility for one or several sections of the store-Supervise the department when the supervisor is off-Cashier when required

Torres Vedras

-Monitoring the launch of new products-Event support-Analyze the marketing plans-Database management