Leadership in projects to define marketing strategy, product positioning , business, go to market and sales channel development in B2B and B2C.

Responsible for strategic planning, business and product development.

Main Skiills: Strategic Marketing Leadership | Revenue Growth | Partner ManagementSpearheaded the comprehensive marketing and go-to-market strategy for Vivo's Pay TV, digital services, and mobile ecosystem products, overseeing a portfolio generating approximately R$ 2 billion in annual revenue.Orchestrated end-to-end product portfolio pricing strategies, sales promotions, and sales channel planning, bolstering profitability through meticulous analysis and positioning.Led… Show more Main Skiills: Strategic Marketing Leadership | Revenue Growth | Partner ManagementSpearheaded the comprehensive marketing and go-to-market strategy for Vivo's Pay TV, digital services, and mobile ecosystem products, overseeing a portfolio generating approximately R$ 2 billion in annual revenue.Orchestrated end-to-end product portfolio pricing strategies, sales promotions, and sales channel planning, bolstering profitability through meticulous analysis and positioning.Led the charge in acquisition, monetization, retention, and Lifetime Value (LTV) strategy formulation, ensuring sustained customer engagement and revenue optimization.Drove the seamless execution of multi-faceted marketing initiatives, collaborating closely with key partners to orchestrate impactful consumer and trade-level campaigns. Evaluated campaign effectiveness across various channels, including events, promotions, sales force initiatives, and corporate advertising endeavors.Established and nurtured partnerships with industry titans such as Amazon, Globo, NFL, NBA, TIDAL, McAfee, HBO, ESPN, and Fox, fostering collaborative product development and maximizing market penetration.Directed and implemented targeted marketing projects geared towards augmenting customers' Average Revenue Per User (ARPU), leveraging innovative strategies to drive revenue growth and enhance customer value. Show less

Main Skills: Strategic Marketing & Product Launch Expert | Revenue Growth | Partner CollaborationSpearheaded the successful startup and launch of GVT TV, orchestrating the marketing, commercial, and product strategy from inception to execution.Took the helm in defining the comprehensive marketing strategy, managing Profit & Loss (P&L), and establishing ambitious revenue goals and budgets, driving approximately R$ 1 billion in revenue.Championed the acquisition… Show more Main Skills: Strategic Marketing & Product Launch Expert | Revenue Growth | Partner CollaborationSpearheaded the successful startup and launch of GVT TV, orchestrating the marketing, commercial, and product strategy from inception to execution.Took the helm in defining the comprehensive marketing strategy, managing Profit & Loss (P&L), and establishing ambitious revenue goals and budgets, driving approximately R$ 1 billion in revenue.Championed the acquisition, monetization, retention, and Lifetime Value (LTV) strategy, ensuring sustained customer engagement and revenue optimization.Led cross-functional teams to develop and execute marketing strategies in collaboration with key partners, encompassing sales force incentive campaigns, corporate advertising initiatives, internal marketing endeavors, training programs, and promotional offers.Oversaw GVT's Video On Demand business and product, fostering innovation and enhancing customer experiences in the rapidly evolving digital landscape.Pioneered the definition and implementation of a robust pipeline of projects and developments, aligning with organizational objectives and market demands to drive continuous growth and competitiveness. Show less

Responsible for the development and management of Pay-TV, Broadband and Voice products, focused on the Premium fixed segment;Responsible for market analysis, business models, pricing, technological evolution and budget management;Monitoring market trends and competition behavior, identifying opportunities to increase revenue.

Developed market analysis and telecom segments reports (broadband, fixed phone and Pay TV) with market potential analyses, competitors, industry-specific information, growth projection and trends.

Internal strategic consulting, assisting the Business Units with analysis and market performance reports;Developed and report market analysis (circulation and advertising); potential market analyses, competitors, industry-specific information, growth projection and trends.