Traffic Manager with proven experience in creating, implementing and optimizing digital marketing campaigns. Specialized in paid traffic strategies, such as ads on social networks such as Facebook/Instagram Ads, always seeking to achieve the best results and increase conversion. I have knowledge in data analysis, audience segmentation and tracking metrics to make informed decisions. I am highly motivated, organized and have effective communication skills.Planning and implementation of paid traffic campaigns for clients from different sectors.Conducting market research and competitive analysis to identify strategic opportunities.Creating and configuring campaigns on Facebook Ads and other relevant platforms.Development of target audience segmentation strategies and creation of personas.Monitoring and analyzing metrics such as CTR, ROI and cost per acquisition to optimize campaign performance.Conducting A/B tests and implementing continuous improvements based on the results obtained.Elaboration of periodic reports for clients, presenting results and recommendations.Support in managing paid traffic campaigns, including creating ads and monitoring results.Collaboration in creating relevant and engaging content for digital marketing campaigns.Data analysis and reporting to evaluate campaign performance.Assistance in managing social media and other activities related to digital marketing.Continuous learning about best market practices and new trends in paid traffic.Skills:Proficient in ad platforms such as Facebook Ads.Advanced knowledge in data analysis and interpretation of metrics.Experience in target audience segmentation and persona creation.Advanced knowledge in sales funnel.Experience in increasing Conversion Rate.Experience in doing Remarketing correctly.EMAIL : fabiodaster77@gmail.com
Daster Agencia De Marketing
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Gerente De MarketingDaster Agencia De MarketingJoinville, Sc, Br
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Traffic Project ManagerDaster | Marketing Agency 2021 - Present- Planning and implementation of paid traffic campaigns for clients from different sectors.- Conducting market research and competitor analysis to identify strategic opportunities.- Development of target audience segmentation strategies and creation of personas.- Monitoring and analyzing metrics such as CTR, ROI and cost per acquisition to optimize campaign performance.
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Marketing Manager - DropshippingWill 23 Jan 2023 - Mar 2023- Creation and configuration of campaigns in Meta Ads.- Development of target audience segmentation strategies and creation of personas.- Monitoring and analysis of metrics, such as CTR, ROI and cost per acquisition, to optimize campaign performance.- Conducting A/B tests and implementing continuous improvements based on the results obtained.
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Marketing Manager At Honda MotosHonda Kg Motos Aug 2022 - Dec 2022- Carrying out market research and competitor analysis.- Creation and configuration of campaigns in Meta Ads.- Development of target audience segmentation strategies and creation of personas.- Monitoring and analysis of metrics, such as CTR, ROI and cost per acquisition, to optimize campaign performance.- Conducting A/B tests and implementing continuous improvements based on the results obtained. -
Marketing Manager At Minas MotosMinas Motos May 2022 - Dec 2022- Carrying out market research and competitor analysis.- Creation and configuration of campaigns in Meta Ads.- Development of target audience segmentation strategies and creation of personas.- Monitoring and analysis of metrics, such as CTR, ROI and cost per acquisition, to optimize campaign performance.- Conducting A/B tests and implementing continuous improvements based on the results obtained. -
Facebook Ads CourseFacebook Ads 2020 - 2021BrasilFacebook Ads and Instagram Ads Course -
Digital Marketing CourseAutônomo 2020 - 2021Digital Marketing Course
Fábio Michels Education Details
Frequently Asked Questions about Fábio Michels
What company does Fábio Michels work for?
Fábio Michels works for Daster Agencia De Marketing
What is Fábio Michels's role at the current company?
Fábio Michels's current role is Gerente de Marketing.
What schools did Fábio Michels attend?
Fábio Michels attended Ifsc - Instituto Federal De Santa Catarina.
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Fabio Michels
Federal District, Brazil -
Fabio Michels
Brasília, Df -
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