I feel that working with brands requires the perfect mix of a curious look at the surroundings with the finding of paths that cross business ambitions with the contexts of culture, trends and behavior.As David Ogilvy said, we must stop using research the way drunkard uses a lamp post - for support rather than illumination. Reports, studies, memes, cinema, music, art and even conversations while riding an uber – everything can inspire us and this is the daily charm of working in strategy.I'm always open to discuss and share, feel free to get in touch.