I am a passionate digital transformation manager always looking for innovation.Throughout my career, I have had the pleasure of implementing digital projects for important international B2C and B2B companies in the e-commerce, web, EDI, and process digitalization fields.I have had the pleasure of working in diverse teams both in terms of job function (Digital, sales, purchasing, supply chain) and cultural mixes, achieving positive and innovative results for the target market.Currently, my role at Rexel Italy is to develop and execute a comprehensive digital sales & marketing strategy to drive online traffic and sales, while also integrating with offline channels for a seamless omnichannel experience.A digital transformation strategy that includes the creation of innovative services (EDI, Email to EDI , AI, GenAI), training the local organization, and providing continuous support to internal and external clients.Manage all digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising, to ensure consistency across all touchpoints. Analyze and report on key performance metrics to track the effectiveness of digital marketing campaigns and omnichannel initiatives. Collaborate with cross-functional teams to ensure alignment of digital initiatives with overall business goals and offline marketing efforts. Oversee the development and maintenance of the company website to ensure a seamless user experience across all devices and touchpoints. Stay up-to-date on industry trends and best practices in omnichannel commerce to identify new opportunities for growth and customer engagement.Digital transformationAI & GenAIProject managementTeam managementE-commerceDigital marketingCRMRetail digitalizationOmni-channelSocial MediaB2B and B2CPIM