Lima Consulting Group helps companies develop, deploy and measure their online marketing strategies. Founded in 2004, Lima Consulting Group serves organizations that seek lasting improvements that span marketing, operations and technology. LCG offers a range of professional services that complement its online marketing strategy consulting services, including web analytics consulting, website and e-commerce development, search engine marketing, search engine optimization, and business process consulting. We are best known for our Online Marketing Methodology and are frequent speakers advising companies on the development, deployment and measurement of their online marketing objectives. Lima Consulting Group employs several certified experts in the following areas:- Omniture, web analytics and business optimization - NetSuite, leading on-demand Enterprise Resource Planning Software Solution allowing mid-sized copmanies to manage all key business operations within a single system. It includes modules for Accounting, Project Management, Inventory Management and Shipping, Customer Relationship Management, e-commerce, and e-mail marketing.- Salesforce, leading on-demand Customer Relationship Management (CRM)- Ektron, a leading content management system (CMS) used by mid-size enterprises- Google Adwords and Google Analytics- IBM Enterprise Marketing Management SolutionsLima Consulting Group sells the licensing and implementation services for the above software solutions and frequently conducts webinars and speaking engagements to help companies integrate their online presence with their business systems.

Channels Manager @ Submarino FinanceSales Manager @ Blockbuster OnlineGeneral Manager @ Blockbuster Online

· Planned, coordinated, and implemented marketing initiatives, aiming at attracting new credit card account holders· Co-Managed a yearly budget of R$ 5,5 million· Interfaced Submarino Finance and Submarino's retail channels (direct sales, corporate sales, marketing, and telemarketing areas) and support areas (business intelligence, creation, senior management teams, media channels, and O&T)· Carried out in-depth analysis of industry drivers, competitive advantage, market trends, and operating metrics, generating case studies· Oversaw sales and reporting tools for Submarino's different channels · Generated traffic over 7,5 million first time visitors to the website of the credit card offer page, acquiring 200.000 clients w/ R$ 110 mm spending, and also reaching 12,5% of the retailer total sales in 18 months· Reduced targeted average cost acquisition per client by over 22% (targeted R$ 45 - actual R$ 35)· Secured R$ 750 K in joint advertising budget· Surpassed targeted revenues generated by consumer credit by 58% (R$ 1,9/1,2 million)

Managed Platforms of Internet Banking products for the consumer banking industry· Responsible for planning of strategies and implementation of marketing initiatives with the objective of increasing utilization in the Internet Banking channel, resulting in revenues/cost savings of R$ 500 M year.· Developed more user-friendly features and tools, improving active users’ base by 13%· Managed credit card online access, increasing monthly access by 231%, reaching R$ 7.5 million in payments and expanding the total amount of internet transactions by 10%

· Led a 3-member team in charge of analysis and planning· Interfaced the local and regional MIS reports· Assisted Electronic Channels department in the development of several projects such as new web sites, CRM tool, data base management, budget, and BSC strategy· Provided head of Marketing with data and elaborated presentations to Senior Management.

· Developed training and inventive campaigns to sales representatives and distributors· Underwent a rotational training program throughout the Sales Department· Mapped Financial Industry market trends· Responsible for the elaboration of Competitive Analysis reports for all product lines