As a Product Leader I have managed full product teams helping each PM produce the appropriate scope, priorities and metrics, and providing a clear roadmap and execution plan to the organizations. I've been mentoring new PMs to help them in their careers and doing consulting to help organizations develop their product mindset and strategies to achieve their market and revenue goals. I’ve started working as a product manager in 2007 after developing an e-learning authoring tool from scratch and selling it to a Canadian company. I stayed 3 years in Montreal positioning it in the B2B market, then went back to Brazil where I worked with various leading and/or hyper-growth startups either on ecommerce or Education. After that I spent a few years in Europe helping giants like Booking and Farfetch, before relocating back in Brazil to work remotely and raise my baby daughter close to the rest of the family. During my career I had the opportunity to manage teams with IT (developers, architects) and "non-techies" (writers, designers) in successful projects over 3 countries, design full products from zero to market, both B2C and B2B, populate product backlogs and bring them to completion using either KanBan or SCRUM or Waterfall Projects - whatever fit each team better, measure *painstakingly*, A/B Test and optimize everything, create interfaces building working prototypes to test new concepts and drawing the wireframe with Balsamiq or Axure. I also conducted usability tests, market research, competitors benchmarking, and, to understand more about the customers, I acted as a customer support agent or went on sales pitch visits to be able to talk to them directly and understand what problems they’re really facing in their business and what a killer solution could look like. I like to define a "product" simply as a "profitable solution to a problem". An idea becomes a solution with good product discipline, testing ideas, iterating, and being in the customer “happiness critical path”.