Design Bridge and Partners is a WPP Company global consultancy that focuses on strategic design as a solution for brands, businesses, and people through expertise in strategy, identity, experience, and management. Globally, they serve clients such as NASA Artemis, Unilever, Coca-Cola, Microsoft, Diageo, Mastercard, and BBC, among others. In Brazil, their clients include Bradesco, Carrefour, Johnson & Johnson, Deloitte, Telefonica, Nubank, Google, and Mercado Livre. Squad Leader, responsible for Planning (Secondary Data & Behavior Immersion, In-depth Interviews, Project Guidelines, Strategic & Tactical Plan) and development of methodologies, processes, and metrics that ensure the success of the communication experience Clients: VIVO, Johnson & Johnson ACUVUE, Fundação Dom Cabral, Alper.

Laje é o braço de educação do ecossistema Ana Couto. No curso de Branding Aplicado, alunos aplicam a metodologia autoral da consultoria para a solução de um case real (Estratégia, Criação, Experiência e Comunicação).Projeto: MEMOH; Leilão Design, agência NUTS

Lead a large and diverse In-house ad agency responsible for brand management, comms planning and creative online advertising, Direct Marketing campaigns. I oversaw brand platform definitions, communication strategy, social media strategy and creative advertising campaigns aligned with the company's well-settled OKRs. In this experience, I've developed a strong ability in digital strategy, analytical skills and agile methods.

Responsible for ensuring visual and verbal consistency of the ClickBus brand for B2C and B2B, guiding the Creative team through agile methodologies and based on design thinking to discover and co-create solutions in order to tangible more notoriety and brand acquisition and, finally, reduce dependence on paid channels.• Coordinate the ClickBus creative team (designers and copywriters), managing their tasks as well as their developments;• Direct the team in the creation of visual and verbal identity for actions and campaigns;Ensures and disseminates the ClickBus brand (Brand Guardian);• Manage activity traffic using agile methodologies;• Translate the business objectives for the team to have consistent and value deliveries for the brand and the product, generating team engagement and more strategic visions;• Participate, together with the other areas involved, in defining the positioning of the brand and company, through analysis of the business objectives, target audience, active company, and sector opportunities to ensure coverage of all opportunities and with all potential company and brand;• Coordinate, along with the team of designers, the activities related to the creation of visual communication projects that represent the ClickBus identity in campaigns carried out for B2B, B2C clients and internal teams in their different channels, including research and visual concept development, making of models of pieces, execution of final art and other necessary activities to meet the different demands and reach the public of the company as a whole;• Coordinate with the team of writers the activities of producing content for the various areas of ClickBus, monitoring, aligning, and orienting the development of works, ensuring clear communication for all audiences and ensuring the unification of the company's language;• Ensure the organization of documents, payments, files, and the like on servers in the area;

Responsible for the regional expansion process of the ClickBus brand. Reinforcing brand awareness and user acquisition through on / offline communication strategies throughout the consumer purchase journey, articulating more assertive and efficient investment zones in different areas of Brazil.

Responsible for promoting digitalization in the road sector through communication strategies focused on the acquisition and brand awareness in offline (TV, OOHs, activations) and special (geolocalized, gamification) media.• Responsible for creating and implementing disruptive and creative brand strategies based on research insights that will help the company achieve the goals of growing the customer base and increasing the recurrence of customer purchases.• Coordinate integrated actions, enhancing assertiveness and consistency in deliveries. Relationship with all teams in the area of ​​communication, performance, service, product, technology, and finance to disseminate, plan, test, optimize and launch initiatives for positive brand perception.• Identify new trends and potential partners to test new branding strategies online and offline.• Coordinate suppliers, partners, and agencies with clear and direct briefings, monitoring all aspects of the process including negotiating costs, deadlines, approvals, and results.• Define clear objectives for all actions to assess each performance.• Responsible for analysis and reporting to the board. Actively participating, in partnership with the BI and Data Insights area, in the measurement of stock KPIs to ensure investment and brand health.• Absolute control of all expenses of the communication area's actions according to BP or complications, with monthly reporting.

Responsible for lead volume & qualification, increased brand awareness and optimization of marketing costs, coordinating internal and external teams, developing and implementing automated marketing processes and tools in its various channels and segmentations.

Contributed to the construction of values and coordinated the repositioning of the brand with the entire roll-out of the visual identity with the branding, web development, performance, and PR agencies.

• Creative Area - Development of the concept for the activation campaigns and creation of graphic pieces for the BTL / ATL developments; • Operational Area - Team selection, training, and supervision at events; Prospecting and negotiation with suppliers; • Commercial Area - Sales support in key accounts (Coca-Cola, Ambev, Unimed, Detran) with monitoring and compilation of indexes for the presentation of results.