I am passionate launching and supporting new technologies in the structural heart interventions. Participating in the development of new therapies and devices is what drives me every day. My duties are related to:• Drive and increase therapy awareness with the selected customers• Develop and maintain relationship with customers and partners• Support events planning and congress participation• Accelerate the transition from early stage studies (First in men, CE Mark trial) to… Show more I am passionate launching and supporting new technologies in the structural heart interventions. Participating in the development of new therapies and devices is what drives me every day. My duties are related to:• Drive and increase therapy awareness with the selected customers• Develop and maintain relationship with customers and partners• Support events planning and congress participation• Accelerate the transition from early stage studies (First in men, CE Mark trial) to market development• Arrange Training programMy focus is on transcatheter heart valves interventions and simulations Show less

Sales and strategic planning:-develop the “Transcatheter Mitral and Tricuspid Interventions” product portfolio strategy: account planning and product launches-prepare and implement the Annual Operating Plan, provide Forecasts updates-take care of: pricing strategy, customers segmentation and budget managementTeam Management:- recruit direct reports -set with direct reports: territories of competency, targets and strategic account planning -management of agent… Show more Sales and strategic planning:-develop the “Transcatheter Mitral and Tricuspid Interventions” product portfolio strategy: account planning and product launches-prepare and implement the Annual Operating Plan, provide Forecasts updates-take care of: pricing strategy, customers segmentation and budget managementTeam Management:- recruit direct reports -set with direct reports: territories of competency, targets and strategic account planning -management of agent network: set targets & action plansMarket accessMarket IntelligenceKOL and Scientific societies engagementProjects development Show less

•Launch Cardioband System: a novel percutaneous therapy to reduce mitral valve regurgitation shortening the dilated annulus •CE mark trial support: involve and support sites in patients screening and recruitments sharing selection criteria and study protocol •Drive the transition: -From CE mark trial to commercial experience -From start-up environment to corporation integration•Implement initial sales strategy after CE mark: forecasts per quarters, account planning, budget… Show more •Launch Cardioband System: a novel percutaneous therapy to reduce mitral valve regurgitation shortening the dilated annulus •CE mark trial support: involve and support sites in patients screening and recruitments sharing selection criteria and study protocol •Drive the transition: -From CE mark trial to commercial experience -From start-up environment to corporation integration•Implement initial sales strategy after CE mark: forecasts per quarters, account planning, budget and events, offers •Territory coverage: initially some European countries (Germany, Switzerland, France and Italy), after incorporation focus on Italy •Involve Heart Team physicians with: therapy presentation, screening patients and procedures schedule •Support organisation of national congress and referral meetings, attend the main international ones in Europe and US (TCT, Mitral conclave, PCR, DGK, GISE)•Develop projects to: streamline the procedure, arrange KOL video interviews, cases recording and editing •Support cross functional cooperation through continuous interaction between: R&D, Clinical Dept., Procedure Team and in general with the headquarter based near Tel Aviv, Israel,•Train physicians and proctor procedures about: system preparation, implant and imaging The Israeli start-up Valtech Cardio was incorporated into Edwards Lifesciences in January 2017, in the TMTT business unit Show less

•Launch Mitraclip Therapy in Italy: the first high-volume percutaneous treatment for Mitral Valve Regurgitation•Proctored MitraClip cases•Negotiate with Hospitals Administrations and Purchasing in Italy to present business conditions•Manage and promote sales in assigned centers•Site Opening•Support patients recruitment •Train interventional cardiologists•Support congresses organisation •KOL engagement Started with start-up the Evalve incorporated into… Show more •Launch Mitraclip Therapy in Italy: the first high-volume percutaneous treatment for Mitral Valve Regurgitation•Proctored MitraClip cases•Negotiate with Hospitals Administrations and Purchasing in Italy to present business conditions•Manage and promote sales in assigned centers•Site Opening•Support patients recruitment •Train interventional cardiologists•Support congresses organisation •KOL engagement Started with start-up the Evalve incorporated into Abbott Vascular in January 2010, in the Structural Heart business unit Show less

➢ Promote the company’s products with new potential customers through presentations and one-to-one meetings with physicians & distributors in Italy, Spain, Portugal, Poland, Greece, Turkey and Brazil;➢ Monitor sales with monthly reports, forecasts. Sales grew >4 times in Italy from the beginning ➢ Proctor procedures: device loading, implants and final checks,➢ Maintain and enhance relations with existing customers (interventional cardiologists),➢ Manage the relations with KOL… Show more ➢ Promote the company’s products with new potential customers through presentations and one-to-one meetings with physicians & distributors in Italy, Spain, Portugal, Poland, Greece, Turkey and Brazil;➢ Monitor sales with monthly reports, forecasts. Sales grew >4 times in Italy from the beginning ➢ Proctor procedures: device loading, implants and final checks,➢ Maintain and enhance relations with existing customers (interventional cardiologists),➢ Manage the relations with KOL doctors in the territory;➢ Interface with the national distributors staff and motivate the local agents network,➢ Develop new territories (Brazil, Spain, Portugal, Greece and Turkey) supporting set-up of new distributors relationships discussing prices, strategies, shipments, contract and territory development; ➢ Participate actively in several international meetings in Italy, Europe, USA, Brazil,➢ Trained junior sales staff and a new employee, Show less