Fabio Santana

Fabio Santana Email and Phone Number

Head of Communications, Latin America, IEG Global at Tencent @ Tencent
shenzhen, guangdong, china
Fabio Santana's Location
São Paulo, São Paulo, Brazil, Brazil
Fabio Santana's Contact Details

Fabio Santana work email

Fabio Santana personal email

About Fabio Santana

Editor, Journalist, Critic, Translator, Social Media Specialist, PR professional with over 25 years of experience in the video games field, with deep knowledge of the market and industry, as well as the media landscape in Brazil and across Latin America. After working 16 years in the editorial market, leading some of the most important video games publications in Brazil, I have been working on the corporate side for over a decade, acting as Social Media Manager, Localization Consultant and Public Relations Manager, with a wide skill set ranging from monitoring coverage and bringing insights to managing vendors, budgets and deadlines, as well as building solid contacts within the industry and with journalists/creators/influencers.Skills and Traits:• Teamwork, Proactive, Motivation, Sociable, Cooperative, Innovative, Fast learner, Dedicated, Involved, Analyze situations and act accordingly, Plan ahead, Communication, Work under pressure, Centered.• Metrics monitoring, content optimization, content localization, community management, crisis management, communication planning, coordination with international strategy, media relations.• Professional English proficiency. Intermediate Spanish and Japanese proficiency.

Fabio Santana's Current Company Details
Tencent

Tencent

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Head of Communications, Latin America, IEG Global at Tencent
shenzhen, guangdong, china
Website:
tencent.com
Employees:
95576
Fabio Santana Work Experience Details
  • Tencent
    Head Of Communications, Latin America, Ieg Global At Tencent
    Tencent Oct 2022 - Present
    São Paulo, Brazil
  • Capcom
    Public Relations Manager, Latam
    Capcom Sep 2021 - Oct 2022
    São Paulo, São Paulo, Brazil
    Responsible for Capcom's public relations across Latin America, with responsibilities including localizing and creating marketing materials, monitoring coverage, bringing insights via regular reports, managing agencies, planning product campaigns, planning events, and managing relations with journalists, creators and influencers.
  • Capcom
    Localization Specialist
    Capcom Sep 2015 - Oct 2022
    São Paulo, São Paulo, Brazil
    I manage various localization projects in Brazilian Portuguese and LATAM Spanish, from doing native checks on video game scripts and reviewing terminology, to coordinating dubbing projects, as well as supporting with or leading the localization of marketing materials, including websites, trailers and whole digital events.
  • Capcom
    Public Relations Manager, Brazil
    Capcom Sep 2012 - Oct 2022
    São Paulo, São Paulo, Brazil
    Responsible for Capcom's public relations in Brazil, with responsibilities including localizing and creating marketing materials, monitoring coverage, bringing insights via regular reports, managing agencies, planning product campaigns, coordinating hands-on sessions, planning local events, handling meetings with local media on international events, and managing relations with journalists, creators and influencers.
  • Router
    Content Manager
    Router Dec 2011 - Sep 2012
    São Paulo Area, Brazil
    Communication strategy, brand development, online channels traffic growth, social media strategy, PR strategy, media relations, staff management, projects development and Journalist insight for promotional, digital and integrated campaigns.
  • Router
    Executive Editor, Playstation Brasil
    Router Jun 2011 - Sep 2012
    São Paulo Area, Brazil
    Executive Editor of PlayStation official online channels in Brazil, including the official website (http://br.playstation.com), blog (http://blog.br.playstation.com), Facebook (https://www.facebook.com/PlayStationBR) and Twitter (@PlayStation_BR). Manage content strategy, community relations, media relations, industry relations, create original content for the Brazilian and international editions of the blog (USA, Euro, Latam), give support and feedback for the national and international PlayStation teams.
  • Editora Europa
    Assistant Editor, D&T Playstation Magazine
    Editora Europa Nov 2010 - Jun 2011
    Helped to improve the editorial project, created key content, managed relations with the industry and led brand presence on social media channels.
  • Editora Europa
    Editor, Edge Magazine
    Editora Europa May 2009 - Nov 2010
    As the Editor of the Brazilian edition of Edge magazine, originally published in Europe by Future Publishing UK, I defined the editorial project from the outset and made sure it was consistent with the original stance and observed throughout its history.Besides localizing and editing articles, I managed relations with the national and international industry, maintained a team of internal and external collaborators and columnists, sought articles about the local industry and led the online presense of the magazine, including its social media channels.
  • Editora Europa
    Editor, Gaming Books Division
    Editora Europa Sep 2007 - May 2009
    I was responsible for seeking licensing opportunities and localizing video game books for the Brazilian market, including Edge's The Art of Videogames and The 100 Best Games from Future Publishing UK and Grand Theft Auto IV Official Guide Book by Brady Games.
  • Futuro Comunicação
    Editor, Egm Brasil Magazine / Executive Editor, Gaming Division
    Futuro Comunicação Aug 2006 - Aug 2007
    As the Executive Editor of the Gaming Division of Futuro Comunicação, I managed a team of internal and external Journalists and Designers to make sure our products line (including magazines such as Nintendo World, SuperDicas PlayStation and numerous specials) maintained our values, editorial line and leading position on newsstands.As the Editor of EGM Brasil, the Brazilian version of Electronics Gaming Monthly, published in the US by Ziff Davis Media, I managed the relationship with the licensing and editorial teams at Ziff, led our own editorial and art teams, defined our editorial project and made sure it was consistent with the stance of the original product, maitained relationship with local and international media, industry and market, localized, edited and created content and managed our online presence, including community management.
  • Conrad Editora
    Editor, Superdicas Playstation Magazine
    Conrad Editora Oct 2002 - Jul 2006
  • Conrad Editora
    Art Designer, Pokemon Club Magazine / Nintendo World Magazine
    Conrad Editora Jun 2001 - Sep 2002
  • Progames
    Editor, Gamers Magazine
    Progames Nov 1995 - May 2001

Fabio Santana Skills

Blogging Content Strategy Social Media Journalism Media Relations Community Management Video Games Social Media Marketing Public Relations Magazines Editing Strategic Communications Corporate Communications Brand Development Press Releases Social Networking Content Development Creative Writing Social Media Measurement Web Analytics Strategic Media Relations Media Pitches Press Coverage Q&as Consumer Media Team Management Kpi Reports International Project Experience Localization Branded Content Development Press Trips

Fabio Santana Education Details

Frequently Asked Questions about Fabio Santana

What company does Fabio Santana work for?

Fabio Santana works for Tencent

What is Fabio Santana's role at the current company?

Fabio Santana's current role is Head of Communications, Latin America, IEG Global at Tencent.

What is Fabio Santana's email address?

Fabio Santana's email address is fa****@****ail.com

What schools did Fabio Santana attend?

Fabio Santana attended Faculdade Cultura Inglesa, Universidade De São Paulo.

What are some of Fabio Santana's interests?

Fabio Santana has interest in Children, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Fabio Santana known for?

Fabio Santana has skills like Blogging, Content Strategy, Social Media, Journalism, Media Relations, Community Management, Video Games, Social Media Marketing, Public Relations, Magazines, Editing, Strategic Communications.

Who are Fabio Santana's colleagues?

Fabio Santana's colleagues are 晓云ye, 沈芳菲, 薛于春, 徐妍 Luna, 禹宏业, 黄翠叶, Mark Wang.

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