Assistant Professor of Marketing & Researcher. Courses related to Digital Marketing, Sustainability, Research in Marketing, among others. Research in Sustainability and Fashion, Social Media and Digital Marketing.

- Designed and implemented marketing strategies that drove revenue growth and increased market share of this textile producer into the footwear and fitness markets.- Crafting and development of product portfolio management and promotional deck, improving sales performance by 20%.- Digital marketing strategy, redefining the company’s website and inclusion in social media channels, advancing customer relationships with existing and new accounts.- Leading the execution of institutional… Show more - Designed and implemented marketing strategies that drove revenue growth and increased market share of this textile producer into the footwear and fitness markets.- Crafting and development of product portfolio management and promotional deck, improving sales performance by 20%.- Digital marketing strategy, redefining the company’s website and inclusion in social media channels, advancing customer relationships with existing and new accounts.- Leading the execution of institutional marketing strategy, conceptualizing and implementing a new corporate identity, with the production of printed, video, and digital content. Show less

Assistant Professor of Marketing at Universidade Lusófona, ULHT, Lisbon Portugal. Academic researcher in Marketing.

Coordinate the academic program of the PostBac Specialization program in the Fashion business, defining content, recruiting professors, and advising over 80 students in 7 different cohorts.

Docente da cadeira Internet Marketing no Mestrado em Gestão de Marketing. Professor for the discipline Internet Marketing - Masters in Marketing Management course.

- Product Manager for the SwimWear Market in the Brazilian Textile Industry.- Built strategic partnerships with brands, designers, and textiles from fitness and swimwear market, improving the use of LYCRA® hangtags in 61%, a record for LYCRA® brand in Brazil. - Translated customer needs into a portfolio of services and products that increased LYCRA® brand equity and commercial presence into swimwear and fitness markets.- Conceptualized and implemented fashion trend directions that… Show more - Product Manager for the SwimWear Market in the Brazilian Textile Industry.- Built strategic partnerships with brands, designers, and textiles from fitness and swimwear market, improving the use of LYCRA® hangtags in 61%, a record for LYCRA® brand in Brazil. - Translated customer needs into a portfolio of services and products that increased LYCRA® brand equity and commercial presence into swimwear and fitness markets.- Conceptualized and implemented fashion trend directions that were used globally by LYCRA® brand, promoting business partnerships with brands and designers in Brazil, Mexico, the US, Italy, and China. Detailed activities:- understand main characteristics of the Swimwear market in Brazil- connect to Swimwear brands, garment makers and mills to fully understand the value chain of swimwear- develop a group of services to add value for Swimwear brands, garment makers and mills- research and present trends in fashion and consumer behaviour related to Swimwear market- develop a critical view of the market that will lead to define the basis of Business And Marketing Plans Show less

- Worked collaboratively with the Sales Director and sales representatives, developing account-based marketing strategy programs that drove revenue and profit growth.- Designed and implemented strategic marketing campaigns - digital and offline - to increase brand equity in the jeanswear market, improving customer relationship, with the attraction of new clients.- Designed and commanded the execution of national and international events, promoting Vicunha's brand in all the regions of… Show more - Worked collaboratively with the Sales Director and sales representatives, developing account-based marketing strategy programs that drove revenue and profit growth.- Designed and implemented strategic marketing campaigns - digital and offline - to increase brand equity in the jeanswear market, improving customer relationship, with the attraction of new clients.- Designed and commanded the execution of national and international events, promoting Vicunha's brand in all the regions of Brazil, and also supporting sales agents in Europe and Latin America. Detailed activities: • Implementation of a new department to manage all new organizational projects.• Implementation of a competitive intelligence system in the organization.• Implementation of a CRM system. Show less

- Created and controlled strategic marketing projects comprising offline and online advertisement, events, and sponsorship management of strategic liaison with brands, designers, and influences in the fashion industry. Altogether these projects increased by 500% in the marketing department budget.- Defined and implemented a communication strategy to change Vicunha’s positioning in the jeanswear market-moving, delivering a constant upward in the premium positioning.- Coordinated a team… Show more - Created and controlled strategic marketing projects comprising offline and online advertisement, events, and sponsorship management of strategic liaison with brands, designers, and influences in the fashion industry. Altogether these projects increased by 500% in the marketing department budget.- Defined and implemented a communication strategy to change Vicunha’s positioning in the jeanswear market-moving, delivering a constant upward in the premium positioning.- Coordinated a team of 8 professionals.Detailed activities: • Marketing strategic planning experience.• Budget preparation and control.• Social media marketing activities.• Online campaigns (banners and AdWords).• Communication management: ad campaigns, PR management, contact with creativeagencies.• Creation, implementation and content direction for jeanswear website Vipreview(www.vipreview.com.br).• Events and fairs participation management in Brazil and Latin America.• Sponsorship management Show less

• Marketing strategic planning experience.• Budget preparation and control.• Social media marketing activities.• Online campaigns (banners and AdWords).• Communication management: ad campaigns, PR management, contact with creativeagencies.• Creation, implementation and content direction for jeanswear website Vipreview(www.vipreview.com.br).• Direct coordination of three professionals.• Events and fairs participation management in Brazil and Latin… Show more • Marketing strategic planning experience.• Budget preparation and control.• Social media marketing activities.• Online campaigns (banners and AdWords).• Communication management: ad campaigns, PR management, contact with creativeagencies.• Creation, implementation and content direction for jeanswear website Vipreview(www.vipreview.com.br).• Direct coordination of three professionals.• Events and fairs participation management in Brazil and Latin America.• Sponsorship management Show less

- Implemented the transition to ERP system in Supply Chain areas, responsible for internal process redefinition, ERP customization, and training of over 150 professionals in Purchase, Logistics, International Trade Support areas.- Crafted and implemented a supplier evaluation system that helped the Supply Chain area improve internal performance.• Implementation of Materials modules of ERP System Datasul EMS, includingexperience in the specification and control of… Show more - Implemented the transition to ERP system in Supply Chain areas, responsible for internal process redefinition, ERP customization, and training of over 150 professionals in Purchase, Logistics, International Trade Support areas.- Crafted and implemented a supplier evaluation system that helped the Supply Chain area improve internal performance.• Implementation of Materials modules of ERP System Datasul EMS, includingexperience in the specification and control of system improvements.• Definition of KPIs for Supply and Purchase departments.• Employee training experience.• Process workflow definition in Supply Chain department and definition of Vicunha’s Purchasing Policy.• Supplierʼs Evaluation System: definition and implementation.• Participation in Vicunhaʼs Trainees Programme in 2002/2003. Show less

Under graduation professor - Marketing in Fashion for theDesign - Fashion bachelor course.

Coordinated the Audit process of SINERCOM, an electronic system designed for the exchange market of Energy production and transmission in Brazil. This audit was performed by PwC/UK.• Report definition and analysis of market agents in the Brazilian energy market.• Report definition for market monitoring• Auditing project coordination for SINERCOM system conducted by PwC (UK) andAccenture (Brazil) – a US$60m project.

Worked as an intern at the Logistics and Operations department at MusiClub that used to sell CDs by catalogs. Responsible for Devolutions and designed of an system to integrate all suppliers evolved in the Logistics process.