Experienced professional in Market Intelligence, Strategic Planning, Marketing, and Commercial Management, with a strong track record of leading initiatives that drive business growth and competitiveness in large companies. Throughout my career, I have developed an analytical and strategic approach, focusing on margin optimization, customer segmentation, pricing management, and market expansion, consistently aligning marketing activities and commercial operations with corporate goals.Currently, I am the Marketing and Strategy Manager at Cimento Apodi, where I lead the Market Intelligence, Brand, Pricing, CX, Growth, Strategic Planning, and Commercial Operations areas. I am responsible for defining and executing long-term strategies aimed at sustainable growth and commercial performance improvement, ensuring that marketing initiatives are aligned with the company’s strategic objectives.My strengths include leadership in cross-functional environments, a results-oriented mindset, and the ability to turn market data into strategic decisions, contributing to maximizing results and increasing organizational competitiveness.