Fábio Zarza Email & Phone Number

I help companies and people to identify business opportunities, to develop innovation and improve capabilities, increasing sales and EBITA through Commercial Excellence, Business Analytics and Insights, Sales Force Effectivenes, Business Intelligence and Market Research.In the last 15 years, I have been working with the following pharma segments: Primary Care, Mature/Established Products, (out of pocket and institutional business), Vaccines, Biologics and Oncology. Therapeutic Area: Pain, WH, Cardio, Derma and RA.I have been developing analysis and reccomendations on: Go to market strategyCompetitive landscape (players, trend, sf and mkt investment, SOV, price, positioning) and forecasting, SF strucuture, promotional grid, sizing and deploymentTo improve sales efficiency, I have been working on:Target & Segmentation, CRM (customer relationship management), SF IC (Sales force Incentive compensation) and Special campaigns, sf tools, dashboards, KPIs and performance management, data management, visibility and governance, training capabilities (reps and first line sales managers) and sales / engagement modelTo improve marketing innovation and efficiency, I have been working on:Brand planning, patient journey, market research, insights generation, resource allocation efficiency (ROI analysis on CME and sampling), digital channels and omni-channel journeys, dashboards, KPIs and performance management,My biggest proud and goal is to develop people to create High Performance Team.

Listed skills include Market Research, Business Intelligence, Sales Effectiveness, Pharmaceutical Industry, and 14 others.