Fabio Zucchetto Email & Phone Number

Nova York, Nova York, Estados Unidos

I support global clients across the continent achieve success in their performance strategies on Twitter, focusing on Crypto, Financial Services and XFN engagement for 1P Web Measurement.

Sao Paulo / Nyc

I work with XFN internal and external partners to ensure durable Performance Ads Product adoption on Twitter across the continent.

São Paulo E Região, Brasil

The Performance Hub is a team specialized in Mobile App Promotion that helps top app developers in LATAM achieving the best acquisition and reengagement results through Twitter ads platform and partner audiences. We work cross-functionally with the sales teams to offer white-glove services managing campaigns in 150+ countries.

São Paulo Area, Brazil

Responsible for leveraging Twitter's Direct Response advertising solutions in Latin America. I work closely with the Sales teams and top-tier clients throughout the region to educate, plan and execute Direct Response campaigns.

São Paulo Area, Brazil

Responsible for Digital/Mobile Marketing planning and execution for the launch of the new social network's website and app in Brazil and 6 countries.

São Paulo Area, Brazil

Responsible for planning and executing the Media Plan to re-launch Bonafont water in the digital landscape. Brand awareness campaigns on Facebook, Google and Instagram. We multiplied by 10 the amount of exposure Bonafont had on Facebook in the first week of campaigning and leveraged its only presence with a 5-episode video series on home economics. Freelance project.

São Paulo Area, Brazil

Responsible for managing Performance Campaigns on Google's real estate (Search, Display, YouTube, Universal App Campaigns) for the Playkids app's Google Project. Planning, testing, launch and optimization of performance campaigns in Brazil, USA, LATAM, Canadá, Australia, France, Spain, UK. With my help Google jumped from 9th in ROI to the second best performing publisher for Playkids' efforts. Freelance project.

São Paulo Area, Brazil

Responsible for all App-related campaign/business management for the unit's clients. We identify, develop, launch and optimize mobile app campaigns on mobile carriers, manufacturers, social media and multiple performance-driven publishers on a global scale. I work closely with DSPs, Ad Networks, Mobile Attribution Tracking Partners, Facebook, Google, Twitter and Media Partners to come up with the best possible strategy for our clients' Mobile Efforts.Clients: Playkids (Worldwide), Hotel Urbano and Viber (Brazil)One-shot clients: 99 Taxis, Netshoes, Mercado Livre, UOL, PSafe, Esporte Interativo, Casas Bahia, Privalia, Drograria Onofre/CVS

São Paulo Area, Brazil

Responsible for managing the Account Management and Strategic Planning teams for one of the main independent agencies in Brazil. Management of nationwide Direct and Digital Marketing Campaigns and interactive projects. Accounts managed and services provided: Santander (Banking - Direct Marketing), Sodexo (Corporate Benefits - Direct/Digital, B2B), Symantec (Technology - Direct/POP/360) and Peugeot (Automotive - CRM and Social Media/Content Manegement).

São Paulo / Sp - Florianópolis / Sc

Zartana was one of the main Direct Marketing technology companies (Email and Mobile) in Brazil, providing clients with a proprietary innovative campaign management platform (pioneering in using Grid Computing for Marketing). At first I was the main Business Consultant for the company. After one year I became responsible for managing the company’s operations in 2 offices. I was also responsible for managing the relationship with the company’s largest clients, agencies and vendors. Main clients and partners (Wunderman, TV1, Salem, RMG Connect, Xlab, Young & Rubicam, Age, Agência Click, Dell Latin America, Nokia Latin America, Renault, American Express, Videolar, Warner Bros, Carrefour, Submarino Lojas, Totvs, Banco Fator).In December / 2009 the company was acquired by its main competitor, Virid Interatividade Digital, and I became responsible for the integration with the new company, also working in the business area servicing Zartana's clients within the Virid group.

Client Services and Strategic Planning for the agency's clients. Event supervision and digital, print and electronic media. Accounts managed: Shopping Itaguaçu, Schaefer Yachts, Prefeitura de Blumenau, Grupo Amauri, Secretaria do Estado de Infra-Estrutura, Porto de São Francisco do Sul.

Free-lance digital communications and relationship consultancy, as well as experience in researching, translating, communications consultancy for energy generation from renewable sources projects, specifically regarding Carbon Credits.

Structuring of the Brazilian Office. Business Development, client services and account management for the agency's clients. Responsible for email / direct marketing.

Account management and strategic planning for the agency's clients whose businesses were present in Latin America. Clients: Oracle, Nortel Networks, Verizon Wireless, TheStream.com (VoIP). Project coordination in email marketing, direct marketing, online advertising planning, execution and optimization. Worldwide digital communications agency, part of the Grey Global Group. Co-responsible for the Latin American branch of Nortel Networks' first online advertising campaign.

Project Management, Project Management

Project Scope Management

Bachelor Of Arts (B.A.), Filmmaking

Bachelor Degree, Social Communications Advertising And Marketing