Mark Fabish Email & Phone Number

Greater London, England, United Kingdom

London, United Kingdom

● Global Campaign Development and Execution: Spearheaded the creation and implementation of comprehensive marketing strategies for BMG artists worldwide, ensuring consistency across digital andtraditional channels. - Prioritised key markets and tailored campaigns to resonate locally while maintaining brand integrity. - Coordinated promotional teams across all major markets.● Collaboration and Relationship Management: Fostered strong partnerships with internal and external stakeholders, across territories, including artists, management, media, DSPs, and brands, to maximise visibility and secure key promotional opportunities.● Operational Process Management: Developed and managed operational processes for global marketing activities. Standardising procedures across regions to ensure consistency, efficiency, andscalability.● Performance Analysis and Optimisation: Leveraged data-driven insights to monitor and refine campaigns in real-time, across regions, with a strong focus on digital marketing effectiveness.● Budget Management: Efficiently managed global marketing budgets in collaboration with sales and finance, optimising allocation to maximise ROI and closely tracking expenses.● International Market Expansion: Identified and prioritised key markets for BMG’s global expansion based on thorough market research and industry trends. ● Industry Trends and Innovation: Stayed ahead of industry trends and incorporated cutting-edge strategies into marketing campaigns to maintain a competitive edge.● Team Leadership: Led and mentored a diverse team of talented marketeers, fostering collaboration, creativity and professional growth.

London

London, United Kingdom

Planned and executed marketing activity for priority artists, releases, labels and campaigns ensuring commercial and promotional opportunities were maximised. Monitoring the performance of the campaigns and reporting back to all stakeholders.

London, United Kingdom

Co-ordinated and managed international artist projects, product lines, compilations and exploited artists’ catalogue, digitally.- Managed single artist projects coming from international – including communication, marketing, artist/manager liaison, press and promotion.- Evaluated and analysed the effectiveness of international marketing campaigns for artist releases- Creation of releases (product lines/artist releases/compilations)- from conception to market - including raising label copy, supervising mastering, commissioning sleeve notes, producing sales notes, marketing tools, undertaking thorough artwork proof-reading checks, and full communication with the affiliates.- Maximised any marketing or promotional activities or opportunities for assigned artists or product lines including tool creation and communication to markets.- Initiated and created streaming/digital focus products and playlists working closely with the global digital team and digital marketing teams on future opportunities, coordinating campaigns, providing products, promotion and maximising Sony catalogue presence on all digital platforms.- Worked closely with designers on the creation of artwork, marketing tools, production parts, POS, and to ensure these are delivered to the agreed deadlines- Regularly updated team with artist releases, product line and compilation activities including release plans, sales/marketing activities, future activities, financial results and best practices.

Consumer Marketing•Assist Manager and Director with generating and developing marketing plans for key EMEA territories •Liaise with media owners and media agency to produce and update timelines and obtain technical specifications for marketing campaigns for the following media:TV/ Cinema/ Outdoor/ Radio/ Online/ Guerilla/ Ambient•Draft creative briefs, production schedules and work closely with supervisor and E! Los Angeles marketing to initiate projects•Manage the delivery process from LA to publication/ station•Constantly be working with media owners, media agencies and on own initiative to find new and innovative mediaAffiliate Marketing •Work closely with manager to supply marketing materials to the affiliates and maintain communication with affiliates to foster collaborative projects•Ensure affiliate marketing materials are submitted and reviewed/approved•As directed by manager, develop collaborative marketing plans for key territories in collaboration with the affiliate and the PR/ Media agency•Manage creative process with LA Marketing/ Creative Services•Deliver creative to affiliates/ creative agencies•Assist manager with collaborative budgets & campaign reconciliation•Work with Affiliate Sales team on conferences and trade marketing activitiesEvents•Assist manager with briefing documents/proposals, collate all information and budgets from events company and affiliate partners•Liaise with events company/ PR agency/ PR Department/ partner/ sponsors•Coordinate the final event, reporting to manager and directorOnline/New Media•Work closely with manager to supply marketing materials to new media affiliates and maintain communication with affiliates to foster collaborative projects•Work closely with manager to promote E! Online International websites, Facebook Sites and liaise with LA team with creative briefs and promotional ideas and tracking.

• Assisting with the production and delivery of above the line advertising campaigns • Fulfilling requests from affiliates and digital TV platforms for monthly programme highlights, tapes, and marketing materials • Online/New Media – day-to-day running of Facebook, MySpace and Twitter. Working alongside online PR agencies to produce successful online campaigns to promote shows. • Coordinating promotional/revenue generating initiatives with digital retailers, such as iTunes• Managing CRM activity • Coordinating all off-air events including stand-up gigs, comedy festivals, trade events and internal events • Liaising with print companies and agencies for branding • Managing competitions – sourcing prizes, promoting and fulfilling