Mark Fabish Email & Phone Number

Greater London, England, United Kingdom

London, United Kingdom

• Global Campaign Development and Execution: Spearheaded the creation and implementation of comprehensive marketing strategies for BMG artists worldwide, ensuring consistency across digital andtraditional channels..
• Collaboration and Relationship Management: Fostered strong partnerships with internal and external stakeholders, across territories, including artists, management, media, DSPs, and brands, to maximise visibility and.
• Operational Process Management: Developed and managed operational processes for global marketing activities. Standardising procedures across regions to ensure consistency, efficiency, andscalability.
• Performance Analysis and Optimisation: Leveraged data-driven insights to monitor and refine campaigns in real-time, across regions, with a strong focus on digital marketing effectiveness.
• Budget Management: Efficiently managed global marketing budgets in collaboration with sales and finance, optimising allocation to maximise ROI and closely tracking expenses.
• International Market Expansion: Identified and prioritised key markets for BMG’s global expansion based on thorough market research and industry trends.

London

London, United Kingdom

Planned and executed marketing activity for priority artists, releases, labels and campaigns ensuring commercial and promotional opportunities were maximised. Monitoring the performance of the campaigns and reporting back to all stakeholders.

London, United Kingdom

Co-ordinated and managed international artist projects, product lines, compilations and exploited artists’ catalogue, digitally.- Managed single artist projects coming from international – including communication, marketing, artist/manager liaison, press and promotion.- Evaluated and analysed the effectiveness of international marketing campaigns for.

• Consumer Marketing
• Assist Manager and Director with generating and developing marketing plans for key EMEA territories
• Liaise with media owners and media agency to produce and update timelines and obtain technical specifications for marketing campaigns for the following media:TV/ Cinema/ Outdoor/ Radio/ Online/ Guerilla/ Ambient
• Draft creative briefs, production schedules and work closely with supervisor and E! Los Angeles marketing to initiate projects
• Manage the delivery process from LA to publication/ station
• Constantly be working with media owners, media agencies and on own initiative to find new and innovative mediaAffiliate Marketing

• Assisting with the production and delivery of above the line advertising campaigns
• Fulfilling requests from affiliates and digital TV platforms for monthly programme highlights, tapes, and marketing materials
• Online/New Media – day-to-day running of Facebook, MySpace and Twitter. Working alongside online PR agencies to produce successful online campaigns to promote shows.
• Coordinating promotional/revenue generating initiatives with digital retailers, such as iTunes
• Managing CRM activity
• Coordinating all off-air events including stand-up gigs, comedy festivals, trade events and internal events