Third-party remote contractor supporting clinical research organization PPD in Morrisville, NC, specifically their PPD Biotech division lending clinical research trial assistance to biotech and pharma clients. Contributed to marketing campaigns through white papers, blogs, emails, websites, articles, brochures and PowerPoint presentations. When engagement ended, transitioned to freelance marketing communications consulting services, primarily support for former MarketWrite Communications clients.

Responsible for the writing, development, editing and proofing of marketing external communications that drive sales and growth efforts, such as emails, white papers, scripts, website content, data sheets, product launch materials, case studies, magazine articles, and newsletters. Primary responsibility is to ensure that LPL’s market-facing messaging is consistent and relevant, providing a single, unified message.

Inbound Marketing Specialist. Created customized integrated marketing communication strategies for small businesses by coordinating content, design and technology effectively into one cohesive vision. By strengthening primary communication foundation of company identity and narrative while strategically building upon branding, Internet presence and collateral print materials, new Inbound Marketing initiatives could secure customer expansion and business growth. Superior client-focused service offered through a no-nonsense approach to results-oriented marketing communications solutions. Services:Inbound Marketing• Consultation• Integrated Planning and Development• Narrative/Content Creation• Content Marketing• Website Content Optimization• Viral Campaign Development• Landing Page Creation• Search Marketing Intensification• SEO• Social Media Campaign• AnalyticsMarketing Communications• Consultation and Marketing Strategy• Corporate Identity and Narrative• Branding• Collateral Printed Materials• Internet Marketing• Social Media Marketing• Website Development• Advertising/Public Relations

Managed planning, direction and implementation of marketing and communications activities for new software development enterprise and cloud computing division. Company message communicated effectively to target audiences through managed branding, public relations, advertising, Internet marketing and print collateral materials. Selected Accomplishments:* Developed company narrative/corporate identity, foundation of integrated marketing communications plan. Successfully positioned company as creative cloud computing software developer. * Created Web sites and effective sales tools reflective of company narrative and marketing strategy. * Produced media kit, brochures, fliers and PowerPoint presentations that demonstrated key marketing analytics and demographics for use in sales presentations that increased company’s bottom line.* Performed ongoing customer/market research to formulate marketing strategies.

Provided marketing communications consulting services crafted specifically for small and medium-sized businesses in need of company image and/or marketing message upgrade. Creatively integrated focused marketing objectives into a variety of formats (features, white papers, internet content, and collateral copy) for internal or external audiences. Developed marketing programs for a variety of clients to build their respective brands and businesses. Selected Accomplishments:* Consistently translated client vision into effective marketing communications content. Utilized creative, strategic and intuitive talents to deliver measurable results on time and on demand. * Efficiently streamlined client marketing approach without “reinventing the wheel.” Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.* Earned commendations from client executives for marketing communication deliverables that targeted desired audiences and articulated the value of products and services.

Shaped and implemented corporate and marketing communications policy of major Internet marketing concern through its publications and collateral materials. Supervised company editorial, publishing, advertising, public relations and corporate communications in the United States, Canada, Australia and Taiwan. Instrumental in the conception and execution of company marketing strategies and programs to increase the profitability of its products and services. Selected Accomplishments:* Formulated and implemented marketing communications policy that directly contributed to a 55% increase in sales and a 97% jump in income.* Served to expand overall company distributor base by 78% in seven years by consistently delivering goal-surpassing marketing results and ensuring excellence of distributor marketing materials. * Created company’s corporate identity — transformed its perception into an industry leader in One-to-One Marketing and Internet e-commerce technology destined for Fortune 500 status.* Successfully executed communications strategy through production of effective marketing communications materials that presented company’s products, business strategy and evolving corporate identity to a variety of audiences.