- Developpement et mise en place de la stratégie 2023/2026, dans le but de renforcer le positionnement de Genève en tant qu’acteur incontournable sur la scène internationale - Développement de projets /activités dans le but de promouvoir /valoriser les atouts & les centres d’excellence de Genève- Œuvrer, aux côtés des autorités fédérales, cantonales et communales, pour le rayonnement, l’attractivité, et la tradition d’accueil de Genève

- Développement et mise en place de la stratégie de communication, des ‘relations extérieures’, du ‘sponsoring’ et des ‘partenariats’ de m3 Groupe.- Mises en place / organisations des conférences de presse et inaugurations des centres de tests et de vaccinations Covid-19 à Genève.- Développement de la stratégie RSE (Responsabilité Sociale des Entreprises) du Groupe- Développement des partenariats solidaires et des programmes de développement durables- Relations médias / conférences de presse /plans médias- Évènementiel - plateformes d’hospitalités- Stratégje de communication/média du pôle "restauration” du groupe (‘openings’ des nouveaux lieux, interviews médias, positionnement…)- Stratégie communication & média du pôle ‘Immobilier’ - Implémentation d’un nouvel intranet & communication interne - Gestion et supervision des contenus rédactionnels des différents supports de communication (website, brochures, flyers, réseaux sociaux)- Supervision du "m3 magazine", publié à 18’000 exemplaires – Hors-série dédié à la ‘Genève Internationale’- Gestion d’équipes-Gestion du budget du département - Communication / Gestion de crise - Membre du Comité Exécutif

• Identification, development and leverage of channels, think tanks and platforms of engagement worldwide with reputable institutions, to create cycles of conferences on “Better Regulation” and “Anti-Illicit Trade”: • "The Economist Global Illicit Trade Summit”: Brussels, March 2017; Kuala Lumpur, March 2018; Abu Dhabi, Oct. 2018; Addis-Ababa, June 2019. • "The Liberal Institute– Better regulation: risks, markets, responsibility”: Geneva, Nov. 2017. • "Financial Times (FT) Business Regulation Forum”: Singapore, Dec. 2016; Dubai, Oct. 2017; Berlin, Nov. 2017; Bogota, Dec. 2018; Prague, Oct. 2019. • "Caspian Week – Better regulation”: WEF Davos, Jan. 2020.• Development and implementation of the HQ Public Affairs strategy.• Active involvement in key trade associations - member of the Board of the Geneva Chamber of Commerce and Industry (CCIG) and key Business Association, 'GEM' ('Groupement des Entreprises Multinationales', representing over 90 Swiss and foreign multinationals in the Lake Geneva area, with more than 35'000 employees). • Representing the Company’s interests, sharing its voice in technical and challenging subjects related to the international competitiveness of Switzerland and its impact for multinational companies headquartered in the country.• Managing and supervising all CI events and Hospitality Platforms. • Monitoring and assessing external political and economic situation to update Executive Management.

• Development and supervision of the 'Community Investment' strategy in Geneva. Development of strong and meaningful cultural and charitable partnerships in Switzerland, creating also new opportunities for the employees’ volunteering engagement.• Leading Steering Committee during the years of the construction of the new emblematic Worlwide Headquarter, built by Skidmore, Owings and Merill (SOM). Various meetings organized with the authorities and the numerous external and internal actors involved around this massive project. Orchestrating the press conference and the ‘opening ceremony' of the Building and the crèche (with local authorities, economic institutions, multinationals representative and philanthropic partners).• Managing events and projects, supported by JTI, related to the 150th anniversary of Switzerland and Japan diplomatic relationships: Geneva & Tokyo, 2015• Development and enhancement of an internal worldwide ‘academy’ for Corporate & Communications’ employees (organization of workshops, political trainings, keynote speeches…).

• Development of a new editorial approach for all internal communications tools (magazine, Business TV, intranet). As Editor-in-Chief, led successfully the global roll-out and implementation of a new intranet, based on a dynamic, user-friendly platform. • Full strategic and operational responsibility for internal communication channels. Leading and supervising a team of 10 people and external consultants.• Development and implementation of guidelines, standard and tools, and supervision of the transformation of the Company’s magazine, from a news brochure into a best-in-class corporate publication.

• Identification /consolidation of requirements for all types of spend categories.• Lead supplier bidding and negotiation processes in close cooperation with respective departments to ensure the best combination of quality, cost and service conditions for products and services.• Agree on commercial conditions with suppliers, by finding alternative ideas and solutions in securing best conditions for the Company, including extensive market research.• Managing supplier performance and take actions for areas of improvement.• ‘Power-user’ in SAP global implementation

• Development of partnerships and collaboration with design and advertising agencies.• Leading the merchandising team - creating new marketing concepts for the Worldwide Duty Free department.