Fabrice Laugier

Fabrice Laugier Email and Phone Number

Country Manager Polygon Bikes @ Polygon Group
Meyreuil, FR
Fabrice Laugier's Location
Meyreuil, Provence-Alpes-Côte d'Azur, France, France
About Fabrice Laugier

Building of business acumen and love for collective intelligence with a demonstrated history working in sales, retailing and marketing. Passionate about cycling, human progress and economic performance, after almost 20 years working at Giant Bicycle Group, I’m today the owner of a fantastic consultancy agency : Med In Quality.Looking forward meeting you soon.

Fabrice Laugier's Current Company Details
Polygon Group

Polygon Group

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Country Manager Polygon Bikes
Meyreuil, FR
Employees:
389
Fabrice Laugier Work Experience Details
  • Polygon Group
    Country Manager Polygon Bikes
    Polygon Group
    Meyreuil, Fr
  • Med In Quality
    Ceo Med In Quality
    Med In Quality Apr 2023 - Present
    Aix En Provence, France
    Place quality, listening and progress at the heart of the human and economic performance of your brands and companies.- Consulting, strategy, development - Sales, marketing, retailing, eventStand out from the crowd, opt for Med In Quality support.
  • Polygon Group
    Country Manager Polygon Bikes France - Spain - Portugal
    Polygon Group Apr 2023 - Present
    Sidoarjo, Java-Est, Indonésie
    . Définir une stratégie produit.. Etablir des prévisions d'achat, vente et stock.. Définir une stratégie commerciale. . Créer un réseau de distribution spécialisé agréé.. Définir une stratégie de communication 360. . Animer site web, réseaux sociaux, relations presses.. Developper les ventes.
  • Giant France
    Marcom Manager
    Giant France Jan 2011 - Jan 2022
    Aix-En-Provence
    In this position, I managed several office and field teams both face-to-face and remotely (7 to 25 people). To implement the company's digital transformation and help secure its economic performances, I managed a traditional and digital marketing team on a daily basis and created links with other support services to set up and activate various communication strategies, commercial events and sales assistance programs. I participated in product development and the realization of communication campaigns and launches of several e-bikes.In permanent connection with the Taiwanese and American teams, my last project was the coordination and launch of a Giant Retail Academy training center, ensuring that the content could be delivered face-to-face and also followed by e-learning.What I did in this position:. Sharing and reporting to Giant Group as a member of the management committee.. Management of the France and Spain marketing teams (7 employees).. Administration of network communication marketing budgets (1.8 to 2M€).. Adjustment of the strategies of 3 brands for the French and Spanish market (Giant, Liv, Cadex).. Transformation of regional trade fairs into national business conventions (300 resellers).. Launch of online sales (300K€ in 2020 then 1M€ in 2021).. Recruitment of athletes, ambassadors, influencers.. Definition of performance, sports and general public content strategies.. Creation of advertising and purchase of traditional/digital Ad spaces (500K€).. Formatting of product presentation documents (Adobe Suite).. Adaptation of the Giant Store concept for the French market and creation of a City concept (100 stores in 2021).. Presentation and training of products internationally (Group, press, retailer, public).. Coordination of training content creation for Qualiopi certification.. Training manager workshop « from theory to practice ».
  • Giant France
    Sales Representative
    Giant France Mar 2003 - Jan 2011
    Sales representative for he South-East of France sector (21 departments, 150 resellers) for 10 collections, I used my technical and communication skills, my ability to convince to develop the turnover and the volume of bikes sold each year. Originally established for volume and first price driven performance, I managed to transform the landscape of resellers in the sector to raise the average price and develop turnover more quickly (X3 in 9 years). To raise the performance level of other sectors, I designed and implemented a Shop in Shop concept in the field to secure retail space, highlight products and develop brand image.What I did in this position:. Visit of a customer portfolio of 150 independent multi-brand distributors and under-brands.. Network development, account openings, prospecting, closings.. Negotiation, signing of commercial agreements and objectives.. Product presentation, firm order taking and timing, management of backorders, management of end stock and collection changes.. Participation in the supply and selection of ranges.
  • Giant France
    After Sales And Service Client Support
    Giant France Sep 2002 - Mar 2003
    Aix En Provence
    In charge of communication within customer service, I provided maximum support to resellers by responding quickly to their parts orders, warranty requests and product technical training as Giant University trainer. Challenged by the customer's expectation of positive responses to each warranty or service request and the acceptance limits of factory support, I knew how to mix performances, quality and professionalism to shorten customer response times and ensure a 100% support from our factories.What I did in this position:. Answering customer service phone calls and mails.. Management of warranty claims in ERP system.. Technical expertise of defective parts.. Sale of composite gears and accessories.. Communication and customer technical service on events.. Gravity team mechanic.. Workshop dealer trainer (suspension, aluminum and composite materials).

Fabrice Laugier Skills

Marketing Sportif Sports Marketing Product Marketing Product Launch Vente Retail Marketing Marketing Advertising B2b2c Budget Trade Marketing Sales Marketing Strategy Press Releases Aftersales Technology

Frequently Asked Questions about Fabrice Laugier

What company does Fabrice Laugier work for?

Fabrice Laugier works for Polygon Group

What is Fabrice Laugier's role at the current company?

Fabrice Laugier's current role is Country Manager Polygon Bikes.

What skills is Fabrice Laugier known for?

Fabrice Laugier has skills like Marketing Sportif, Sports Marketing, Product Marketing, Product Launch, Vente, Retail Marketing, Marketing, Advertising, B2b2c, Budget, Trade Marketing, Sales.

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