Fabrice Goffinet Email & Phone Number

Brussels, Be

Brussels Region, Belgium

* Give courses of “e-Business model”, “Finance for start-ups” and “Sustainable IT”* Gave courses of “Digital Marketing”, “Retail”, “Purchasing”

Brussels Area, Belgium

* Performed due diligences for several start-ups and scale-ups* Coached a group of investors (2021-2022) * Board member of MotionTribe (2017-2022)

Brussels Metropolitan Area

▪ hub.brussels is the regional agency supporting companies and entrepreneurs.▪ Led the teams of business coaches (67 p, OPEX budget 2.5M€)▪ Member of the executive committee

Brussels Area, Belgium

Coached SMEs : general management, (digital) marketing, e-commerce

Brussels Area, Belgium

* Led the digital teams (e-performance, App, sites, e-commerce), Turnover 200M€* Short & long-term commercial offer definition (routes and pricing)* Customer Insights & Market Knowledge

Brussels Area, Belgium

HighCo Data is specialised in promotional activation (online / offline) and trade marketing for retailers and brands * Managed sales and marketing teams (15 p)* Developped and implement sales strategy and product portfolio, negotiate contracts and deals with major accounts* Defined and implement marketing strategy, branding, content marketing, media presence (on/offline), new Web sites, events

Brussels Area, Belgium

Abrisud is the Europe's leading pool enclosure manufacturer and installer* Managed sales, administrative and technical teams, Full P&L responsibility* Defined and implement marketing strategy, branding, advertising (off-line, SEA, Affiliation), direct marketing, CRM, Fairs, PR* Defined and developped customer survey, CRM and Marketing Automation tools

* Managed sales and administrative team, Managed key accounts and Business development, Full P&L responsibility* Trade marketing with major retailers, Opened B2C web shop, Promoted B2B web shop* Reorganised the subsidiary by transferring the commercial activity to a freelance and the back-office to Rotterdam (2011)

* Managed a group of product managers (CD, DVD, Video Games, Library, Press). Turn Over : 150 M€* Full responsibility on the strategy and the operations (purchasing, marketing, sales, supply chain) for both Hyper and SuperMarkets. Implemented category management with industry leaders.* Defined the new commercial strategy and the marketing mix (4P) for all non-food product categories (worldwide project, managed the project for Carrefour Belgium)

Managed several business and IT projects, in particular the implementation of SAP Retail (purchasing, marketing, supply chain, merchandise accounting) - 30.000 mandays. Managed teams up to 75 persons in an international context, Reported to a board member

Business reengineering and IT implementation projects in the purchasing area. IT and Quality ISO-9001 coordinator.

Sales, Post-sales, Technical assistance in an Apple dealer in Brussels

Business Sustainability Management, Sustainability Studies

Sustainability Fundamentals, Certified As Carbon Literate

Master'S Degree, Marketing & Advertising

Thesis on the Long Tail phenomenon in the Belgian e-Commerce

Master Of Business Administration (M.B.A.), Evening Mba

Engineer'S Degree, Civil Engineer In Applied Mathematics

Erasmus Exchange, Operational Research

Thesis published in Networks, Vol. 24, 1994

Education record