Le groupe CARMA LYBERNET est l'assureur du groupe de distribution mondial Carrefour

Marketing Strategy, Customer Marketing, Communication and digital Marketing

- Customer centric strategy in multi channel environments- Customer strategy impacts on existing organisation and process- Loyalty program design / optimisation, implementation and management- Direct marketing and targeted media action plans : customer journeys, cross sell / upsell campaigns and co-marketed initiatives (with FMCG companies)- Customer insight (segmentation, scoring, adhoc analysis) delivery and action marketing mix leverages (price, promotion, place, product and targeted media customer communication)- 2011 projects : Camaïeu (fashion retail industry, 950 stores, 710 M€ of turnover), MAF Carrefour in Dubaï (food retail industry, 30 stores, 1 640 M€ of turnover), Hermès and Canal + (media, 1 800 M€ of turnover)

- Strategic planning coordination - Innovation : new offer design and first implementation management (multi channel customer promotion, multi channel loyalty programmes, customer services self service and prepaid) - Partnership and merge / acquisition projects management - R&D team as product owner : customer technologies suite roadmap- Strategic pre sales coordination : cross Business Units and new offers pre sales - Marketing consulting : loyalty or advantages / services (clubs or best customers) programmes, CRM programmes (customer service centres)- Card product marketing (prepaid, payment, credit and loyalty)- Project management : loyalty and CRM projects (Sephora, ADP, Monoprix, SNCF and France Televisions)