As a senior executive with over 15 years of experience in the financial and payment industries, I have specialized in driving customer growth and retention through effective marketing, CRM, and lifecycle strategies. At Cielo, I led the transformation of the CRM department, implementing Martech solutions such as Salesforce Marketing Cloud and developing integrated communication channels that boosted engagement, conversion, and LTV.I have a proven track record in leading high-performance, multidisciplinary teams, fostering an environment of autonomy and collaboration. My leadership style is recognized by teams, with high eNPS scores reflecting my commitment to team development, well-being, and engagement.My goal is to continue using data, analytics, and personalization to strengthen customer engagement and loyalty. I am passionate about aligning my professional expertise with roles that allow me to make a meaningful difference in customers' lives while contributing to business strategic objectives.Today, I am also a Co-Investor and Advisor at Single Wine, where I combine my passion for entrepreneurship with my corporate experience to contribute to innovation in the premium wine market. Outside of the professional environment, I enjoy wine, reading, personal development, gaming, and spending time with family and friends.I am always open to new connections and opportunities to share ideas and create value. Let's connect to explore how we can collaborate on projects that make a difference!