❯ Focado no desenvolvimento e aprimoramento da experiência do usuário na plataforma Qualifier, uma solução interna de gestão de indicadores e objetivos.

❯ Foco no desenvolvimento de identidades visuais; conteúdo e design para engajamento nas redes sociais; produtos centrados no usuário e soluções digitais ágeis sem programação (no code).

I'm a "one-person team," passionate about telling visual stories and creating beautiful brands – but not just that. I develop visual identities, strategic design, and manage social media.

❯ Responsible for data analysis; quantitative and qualitative research, and the construction of personas for the E-commerce and Marketplace of Grupo Boticário.

❯ I was the guardian of the Research process, overseeing Research Operations, Culture, and Training.

❯ I was responsible for developing research processes, documenting, monitoring, and democratizing knowledge throughout the company. I conducted user studies with the support of the UX Research team, guiding these insights to the relevant departments.❯ As the guardian of lessons learned from customers, I managed this knowledge on internal platforms, influencing product prioritization and decisions.

❯ I worked on the UX team, responsible for identifying opportunities to conduct research with design and product teams, translating analysis into specific improvements that aid in the design and evolution of products.❯ Created baseline and desktop studies to support the development of hypotheses.❯ Planned and conducted in-person or remote user surveys through questionnaires, online surveys, field studies, focus groups, concept tests, usability tests, or card sorting, using tools such as Maze, Lookback, and UserTesting.❯ Analyzed, synthesized, and measured research data in the form of creative summaries, storyboards, user journeys, personas, or executive reports.❯ Conducted usability tests with end-users, participating in the entire research process, from recruiting and selecting users via phone, email, or social media to the final analysis and presentation of study results to product teams and stakeholders.❯ Developed navigable graphic interfaces using Sketch and Adobe XD, following agile/Scrum methodology.❯ Research evangelist, promoting the research culture daily.

❯ Responsible for creating interfaces for Digio users, maintaining direct contact with customers for research and interviews, seeking improvements and new product features while considering user touchpoints, sentiments, and pain points.❯ Humanized the target audience by developing a fictional character with the characteristics, preferences, and behavior of this audience, facilitating empathy between the team and potential users.❯ Continuously analyzed our product, utilizing research methods, guidelines, and best practices to ensure usability and efficiency of the solution in terms of user experience.❯ Created, conducted, and analyzed tests of a prototype or product with users to validate and collect feedback for product improvement.❯ PowerPoint enthusiast, responsible for translating customer sentiments into amazing presentations.

❯ Responsible for updating, monitoring, and generating content for the official Walmart Brasil pages on social media, staying connected with new market trends and emerging topics on social platforms.

❯ At Cnova, I was responsible for tracking e-commerce orders and product statuses.

❯ No GPA Malls atuei na área de Recursos Humanos, responsável por treinar e desenvolver pessoas, dando suporte ao recrutamento e seleção; remuneração e benefícios.