- GPM leading B2B Product teams at Catho (PMs and PDs);- Training, organization and scope design of B2B Product squads;- Organization of processes for the work of PMs, PDs and multidisciplinary squads, together with Marketing, Data and Development leaders;- Strategic direction and definition of goals for the B2B product, in accordance with business objectives and in constant alignment with the company's leadership;- Directing and monitoring roadmap, backlogs and prioritization of Product teams;- Directing Product teams to create new features on the platform and renew the B2B experience, including use of proprietary and third-party Artificial Intelligence resources;- Renewal of the Catho B2B offer, previously from stand-alone products to subscription plans with recurring revenue; - Definition and monitoring of marketplace performance metrics, test success metrics and counter-metrics, aligned with the Data and Strategy teams;- Results: growth in B2B Catho revenue by 30% per year in the last 3 years, percentage of B2B revenue from 40% to 60% within total Catho revenue, renewal of the B2B user experience with high satisfaction rates.Skills: Product strategy · B2B · People management · B2B software · B2C · Product leadership · Digital product development

- GPM leading B2B product team at iFood Corporate Benefits (PMs and PDs)- Strategic product direction and definition of goals, metrics and priorities, aligned with business objectives; - Formation and definition of squads and work processes for the B2B product team;- Supervision and monitoring of the B2B product roadmap with the teams;- Supervision and monitoring in the planning and development of the new platform for managing iFood Benefits in its version 1.0 and evolutions;- Directing and monitoring research, discoveries and data analysis;- Monitoring results and permanent interaction with C-Levels to align priorities.Skills: Product strategy · B2B · People management · B2B software · Product leadership · Digital product development

- Management of squads in the Fitness Partners product area at Gympass (currently Wellhub);- Planning and conducting discoveries, research and dynamics with the UX team to solve problems and/or search for opportunities to deliver value;- Development of new features (Check-in via facial recognition, among others);- Planning and monitoring roadmaps and backlog management;- Definition of metrics and continuous analysis of results.Skills: Product strategy · B2B · B2B software · Product leadership · Digital product development

- Planning and management of special products for major brands such as Tok&Stok and Renner;- Planning new financial products in the SAAS model based on stakeholder strategies.Skills: Product strategy · B2B · B2B software · Product leadership · Digital product development

- Management of 2 squads focusing on B2B users; - Definition of product goals with C-Levels and stakeholders;- Planning and executing research and discoveries with UX teams;- Planning and monitoring roadmaps and backlog management;- Development of new features (Test Platform, among others);- Definition of metrics and monitoring of results;- Leadership of a multidisciplinary team (Product, Commercial, Service) for the Trampapo project: mobile solution for candidates with an operational profile.Skills: Product strategy · B2B · B2B software · B2C · Product leadership · Digital product development

- Squad management focused on B2C users at Truckpad (Truckers) - Alignment of product goals with C-Levels;- Planning and application of discoveries and market research;- Management and execution of usability tests and validation of solutions for the product;- Planning and monitoring the roadmap and backlog management;- Definition of metrics and monitoring of results.Skills: Product strategy · B2C · Product leadership · Digital product development

- Growth and retention marketing (Advertising, Inbound Marketing, Inside Sales, CS); - Management of the customer success team.Skills: Product strategy · B2B · B2B software · Product leadership · Digital product development

- OTS portfolio strategy with C-Levels and technology team;- Management of the marketing and communication area.Skills: Product strategy · B2B · B2B software · Product leadership · Digital product development

- Strategic planning of digital products on mobile web, mobile applications and e-books signed by Abril brands such as Claudia, Contigo!, Elle, Boa Forma, Capricho, VIP, Placar, Quatro Rodas and Super Interessante;- Strategic planning for branded content digital products;- Support to commercial teams in the construction and presentation of Abril digital channels to the advertising market.Skills: Product strategy · B2C · Product leadership · Digital product development

- Management of customized mobile solutions for companies such as Abril, Itaú, Porto Seguro, Ticket, Brazilian Olympic Committee;- Product management for proprietary mobile applications that included embedded advertising solutions for sponsors such as Nova Schin, Petrobras, Santander, Caixa Econômica, Embratel, Budweiser;- Management of a multidisciplinary team (Products, Communication, Content);- Support commercial teams in planning and proposals.Skills: Product strategy · B2C · Product leadership · Digital product development

- Market research and validation of business model and product market fit in monitoring brands on social networks;- Product management / Marketing management;- Prospecting for commercial partnerships.Skills: Product strategy · B2B · B2B software · Product leadership · Digital product development

- Institutional communication, for editorial projects, events and academic programs on digital and offline channels;- Responsible for planning, creation, production and management processes.Skills: Digital Strategy, UX Development, B2C

- Responsible for planning, creating and producing institutional websites, web portals, hot sites, advertising emails and banners for brands such as Epson, Pfizer, Redecard, Telefônica;- Support and alignment of projects with technology teams.Skills: Digital Strategy, B2B, B2C, UX Development