Fabrício Luz Email & Phone Number

São Paulo, Brasil

Strategic Communication - Planning and executing communication strategies for the Crunchyroll brand in Brazil. Digital Communication - Utilizing digital platforms and tools for effective communication strategies and increasing the reach and relevance of the brand in the region. Partnership Development - Development of partnerships with other brands and organizations for mutual benefit.Brand Messaging - Development and maintaining consistent brand messaging across all… Show more Strategic Communication - Planning and executing communication strategies for the Crunchyroll brand in Brazil. Digital Communication - Utilizing digital platforms and tools for effective communication strategies and increasing the reach and relevance of the brand in the region. Partnership Development - Development of partnerships with other brands and organizations for mutual benefit.Brand Messaging - Development and maintaining consistent brand messaging across all communications.Team Management - Leading and developing communication teams.Trends and Innovation - Monitoring and adapting to emerging trends in the sector.Narrative and Storytelling - Creating engaging stories to connect with the audience. Show less

São Paulo, Brasil

Press Releases and Content Creation - Creation of material, texts, and articles for Electronic Arts games, such as FC 25, Dragon Age: The Veilguard, The Sims, Battlefield, and F1 24.Media Relations - Assisting in managing relationships with journalists and media outlets from sports and gamings segments. Event Support - Assisting in organizing and coordinating events, such as product launches and press conferences for Dragon Age (during Summer Game Fest), FC 25 announcement and… Show more Press Releases and Content Creation - Creation of material, texts, and articles for Electronic Arts games, such as FC 25, Dragon Age: The Veilguard, The Sims, Battlefield, and F1 24.Media Relations - Assisting in managing relationships with journalists and media outlets from sports and gamings segments. Event Support - Assisting in organizing and coordinating events, such as product launches and press conferences for Dragon Age (during Summer Game Fest), FC 25 announcement and The Sims new in-game season.Market Research - Conducting research to understand market trends and audience preferences for shooting titles, sports, and entertainment. Media Monitoring - Monitoring media coverage and public sentiment regarding the brand. Show less

Strategic Communication - Planning and executing communication strategies for gaming, esports, and entertainment brands such as LOUD, ESL competitions, and Ragnarok gaming title.Data Analysis - Using data to measure and optimize communication campaigns and result reports. Public Relations - Managing relationships with the media and stakeholders; expert on gaming, entertainment, tech, and sports media outlets in Brazil. Digital Marketing, Events and Activations - Using… Show more Strategic Communication - Planning and executing communication strategies for gaming, esports, and entertainment brands such as LOUD, ESL competitions, and Ragnarok gaming title.Data Analysis - Using data to measure and optimize communication campaigns and result reports. Public Relations - Managing relationships with the media and stakeholders; expert on gaming, entertainment, tech, and sports media outlets in Brazil. Digital Marketing, Events and Activations - Using digital channels for promotion and engagement, while organizing events and initiatives to promote the brand.Crisis Management - Planning and responding to communication crises; creation of Crisis Management guide for the agency clients and training for its internal team. Narrative and Storytelling - Creating engaging stories to connect with the audience, such as LOUD communication about Soccer Player Vini Junior and more. Team Management - Leading and developing communication teams; management of agency internal team of 5 people. Show less

Partnership Development - Developing partnerships with other brands and organizations for mutual benefit; for this project specific, I was responsible for contacting and creating partnerships with gaming publishers to keep them close to improving Intel's strategic plan for CPU and GPU release. Strategic Planning - Planning and executing strategic PR campaigns to promote the brand with Intel own offline event Gaming Garage. Event Coordination - Organizing and coordinating events,… Show more Partnership Development - Developing partnerships with other brands and organizations for mutual benefit; for this project specific, I was responsible for contacting and creating partnerships with gaming publishers to keep them close to improving Intel's strategic plan for CPU and GPU release. Strategic Planning - Planning and executing strategic PR campaigns to promote the brand with Intel own offline event Gaming Garage. Event Coordination - Organizing and coordinating events, such as product launches and press conferences; Gaming Garage event itself had over 150 journalists and KOL (influencers) promoting Intel's new CPU/GPU products.Crisis Communication - Developing strategies to manage and mitigate communication crises.Media Relations - Managing and nurturing relationships with journalists and media outlets. Show less

Market Research - Conducting research to understand market trends and audience preferences for the Brazilian release of Bungie's new game Marathon. Event Coordination - Coordinating events, such as product launches and press conferences for Bungie's new game.Influencer Relations - Building and maintaining relationships with influencers in the industry from different segments, such as gaming, clothing, lifestyle, sports, and entertainment. Metrics and Analytics -… Show more Market Research - Conducting research to understand market trends and audience preferences for the Brazilian release of Bungie's new game Marathon. Event Coordination - Coordinating events, such as product launches and press conferences for Bungie's new game.Influencer Relations - Building and maintaining relationships with influencers in the industry from different segments, such as gaming, clothing, lifestyle, sports, and entertainment. Metrics and Analytics - Measuring the effectiveness of PR campaigns through metrics and analytics.Digital Communication - Utilizing digital platforms and tools for effective communication strategies. Show less

São Paulo, Brasil

Strategic Communication - Responsible for leading Garena Brasil's public relations management in the areas of strategic and brand relations, managing internal and external groups with efficiency projects.Public Relations - Managing relationships with the media and stakeholders, with journalists and press from gaming, tech, entertainment, lifestyle, sports for web, TV and radio segments. Brand Management - Develop and strengthen brand identity by leading partner announcements and… Show more Strategic Communication - Responsible for leading Garena Brasil's public relations management in the areas of strategic and brand relations, managing internal and external groups with efficiency projects.Public Relations - Managing relationships with the media and stakeholders, with journalists and press from gaming, tech, entertainment, lifestyle, sports for web, TV and radio segments. Brand Management - Develop and strengthen brand identity by leading partner announcements and communication with brands such as Santander, Trident, Pringles, Claro, and Samsung.Digital Marketing/Social Media Content - Lead internal strategies on projects and flag possible risks to the company's image and its products.Data Analysis - Using data to measure and optimize communication campaigns; creation of PR plan and strategies by using internal data. Events and Activations - Responsible for organizing events and initiatives to promote the brand; among the events were SPFW with Free Fire and Santander, Anitta's videoclipe, Cristiano Ronaldo activation for its in game character, Netflix La Casa de Papel event, Justin Bieber event and many more.Crisis Management - Communication management in the press and/or with content creators, in various crisis management situations (such as harassment, complaints involving corruption, incorrect data, leaks, and more). With this, create statements and approval, if necessary, with other company sectors (legal team).Narrative and Storytelling - Creation of engaging stories to connect with the audience from various topics, such as FF players, how the game promote lifestyle and gaming as a culture segment. Team Management - Manage external agencies and internal teams. Show less

São Paulo, São Paulo, Brasil

Press Releases - Writing and distributing press releases to announce news and updates.Media Relations - Managing and nurturing relationships with journalists and media outlets.Team Management - Leading and developing communication teams with external agencies. Media Training - Training company spokespeople for media interactions and interviews. Content Creation - Development of a PR/Comms. plan focused on increasing PR results YoY and creating a holistic PR… Show more Press Releases - Writing and distributing press releases to announce news and updates.Media Relations - Managing and nurturing relationships with journalists and media outlets.Team Management - Leading and developing communication teams with external agencies. Media Training - Training company spokespeople for media interactions and interviews. Content Creation - Development of a PR/Comms. plan focused on increasing PR results YoY and creating a holistic PR strategy for the Brazilian market focused on Garena and its brands.SEO and SEM - Using search engine optimization and marketing techniques to enhance online visibility.Metrics and Analytics - Measuring the effectiveness of PR campaigns through metrics and analytics.Partnership Development - Developing partnerships with other brands and organizations for mutual benefit. Show less

São Paulo

Media Relations - Managing and nurturing relationships with journalists and media outlets from gaming, tech, innovation, business, and culture. Press Releases - Writing and distributing press releases to announce news and updates.Content Creation - Producing engaging content for various brands, such as NimoTV, Capcom, Avell, Tencent, Netmarble, Pesquisa Game Brasil, BIG (Brazil Independent Game Festival), and Garena.Event Coordination - Organizing and coordinating… Show more Media Relations - Managing and nurturing relationships with journalists and media outlets from gaming, tech, innovation, business, and culture. Press Releases - Writing and distributing press releases to announce news and updates.Content Creation - Producing engaging content for various brands, such as NimoTV, Capcom, Avell, Tencent, Netmarble, Pesquisa Game Brasil, BIG (Brazil Independent Game Festival), and Garena.Event Coordination - Organizing and coordinating events, such as product launches and press conferences; PUBG Lite event, Garena Free Fire launch event.Brand Messaging - Developing and maintaining consistent brand messaging across all communications for Avell brand of computer. Strategic Planning - Planning and executing strategic PR campaigns to promote the brand Resident Evil Village from Capcom in Brazil; Responsible for releasing the game in Brazil market with review code giveaways, community management, and crisis management to avoid any issues regarding the game/brand.Metrics and Analytics - Measuring the effectiveness of PR campaigns through metrics and analytics from all brands I worked at. Strategic Communication - Planning and executing communication strategies focused on storytelling and results in YoY.Crisis Communication - Developing strategies to manage and mitigate communication crises involving racism, leak information, and sexual assault. Show less

São Paulo, São Paulo, Brasil

Content Creation - Production of engaging content for brands such as Nimo TV, Avell, BIG Festival, Vivo Keyd and Garena (Free Fire).Digital Communication - Utilizing digital platforms and tools for effective communication strategies.Media Training - Training company spokespeople for media interactions and interviews.Speechwriting - Writing speeches and statements for company executives.

São Paulo Area, Brazil

ESL (English as a Second Language) - Teaching English as a second language.Classroom Management - Managing and organizing the classroom, involving assessing student progress, performance, and language proficiency with techniques to keep students engaged and motivated.Lesson Planning - Planning lessons and educational activities.Cultural Awareness - Demonstrating sensitivity and understanding of cultural differences.Communication Skills - Effective communication… Show more ESL (English as a Second Language) - Teaching English as a second language.Classroom Management - Managing and organizing the classroom, involving assessing student progress, performance, and language proficiency with techniques to keep students engaged and motivated.Lesson Planning - Planning lessons and educational activities.Cultural Awareness - Demonstrating sensitivity and understanding of cultural differences.Communication Skills - Effective communication skills.Professional Development - Participating in training and workshops for continuous professional growth. Show less

São Paulo Area, Brazil

Press Releases - Drafting and distributing press releases under supervision for brands such as Bayer, Marriot International, Happn, Deezer and Sony Electronics. Content Creation - Supporting the production of engaging content for various platforms, including blogs, social media, and websites.Social Media Management - managing social media accounts and implementing strategies to enhance online presence for Bayer brand. Market Research - Conducting basic research to… Show more Press Releases - Drafting and distributing press releases under supervision for brands such as Bayer, Marriot International, Happn, Deezer and Sony Electronics. Content Creation - Supporting the production of engaging content for various platforms, including blogs, social media, and websites.Social Media Management - managing social media accounts and implementing strategies to enhance online presence for Bayer brand. Market Research - Conducting basic research to understand market trends and audience preferences.Crisis Communication Support - Assisting in developing strategies to manage and mitigate communication crises involving sexual assault, leak information and racism. Metrics and Analytics - Assisting in measuring the effectiveness of PR campaigns through metrics and analytics. Show less

São Paulo Area, Brazil

News Writing - Writing news articles and stories about the Croatian culture for the Brazilian audience. Digital Journalism - Creating content for digital platforms.Research Skills - Conducting research to gather relevant information.SEO (Search Engine Optimization) - Optimizing content for search engines.Feature Writing - Writing special interest and human interest stories.

São Paulo Area, Brazil

News Writing - Writing news articles and stories about different topics and themes, such as music, pop culture, entertainment, gaming, and TV shows. Interviewing Skills - Conducting effective interviews with music idols, gaming personalities and celebrities. Storytelling - Crafting compelling stories.Fact-Checking - Verifying facts to ensure accuracy.Content Management Systems (CMS) - Knowledge and use of content management systems. Research Skills -… Show more News Writing - Writing news articles and stories about different topics and themes, such as music, pop culture, entertainment, gaming, and TV shows. Interviewing Skills - Conducting effective interviews with music idols, gaming personalities and celebrities. Storytelling - Crafting compelling stories.Fact-Checking - Verifying facts to ensure accuracy.Content Management Systems (CMS) - Knowledge and use of content management systems. Research Skills - Conducting research to gather relevant information.Copy Editing - Editing texts to ensure clarity and correctness. Show less

São Paulo, Brasil

News Writing - Writing news articles and stories about music bands and artists. Fact-Checking - Verifying facts to ensure accuracy.Multimedia Reporting - Using multiple media formats, such as video, audio, and photography.

São Paulo, Brasil

News Writing - Writing news articles and stories about the gaming industry. Fact-Checking - Verifying facts to ensure accuracy.Multimedia Reporting - Using multiple media formats, such as video, audio, and photography.

São Paulo Area, Brazil

News Writing - Writing news articles and stories about music bands and artists. Fact-Checking - Verifying facts to ensure accuracy.Multimedia Reporting - Using multiple media formats, such as video, audio, and photography.

São Paulo Area, Brazil

Onboarding - Integration of new employees.HRIS (Human Resources Information System) - Human resources information system.Performance Management - Performance Management.Employee Relations - Employee relations.Recruitment - Talent recruitment.

Master Of Business Administration, Marketing And Brand Management

Comunicação Social, Journalism