Deputy Country Manager responsible for the growth of Michelin Connected Fleet in Mexico: B2B SaaS. Report to Country Manager MCF and management 4 managers and an entire team with 27 people. • Leader of the Business Development and the Sales Managers & Team in Mexico (27 members), responsible for the implementation of new business model strategy that emphasized a long-term relationship with customers (Customer Experience oriented to value creation) • Developed a Customer Intimacy Mindset throughout the organization which improved NPS and reduced churn • Elevated the transparency levels creating multi-departments committees (Sales plus Marketing, Operations, Finance, Technology) resulting in simpler, faster and better processes such as onboarding journey more customer focused

Deputy Country Manager responsible for the change of vision and strategy of Michelin Connected Fleet in Mexico. Report to Country Manager MCF and directly management of a team with 4 people. Indirectly lead the entire company. • Leader of Business Development and Business Planning & Control teams • Responsible for the pivoting on company´s 5 years goals (2021-2026), driving the business from spot selling mode to a long-term relationship with clients based on value creation: 4 pillars of Where to Play (increasing ARR-Annual Recurring Revenue, new solutions, 360 customer view, operational excellence), How to Win and KPIs • Implemented a pragmatic FP&A project based on increase recurring revenue business model (better Customer Experience) and diminish costs and expenses (improved productivity and hold accountable managers and departments)

Responsible for results (P&L), customer-oriented finance, productivity, and support for LatAm expansion at Michelin Connected Fleet (B2B SaaS).PM Produt Manager in Agile Methodology, responsible for Financial Squad focused on automation and digitalisation. Report to CFO Brazil&LatAm B2B SaaS and management of 5 managers and 35 people team (Credit, Collection, Billing, Revenue Assurance, Treasury, Finance Projects, Sales Admin). • Supported international expansion in South America and Mexico, promoting fit resources to each country’s need • Responsible for digitalization of invoicing 55,000+ customers a month, a new credit policy that allowed selling to lower scored clients (increased revenue by 2%), more efficient Collection third-party operations (3 companies, 1,000+ calls a day, decreased in 40% the BDP-Bad Debt Provision levels and reaching the same level as the largest Brazilian banks), simplification on asking orders made by commercial agents (more selling time to Sales members) • Main Results (20vs18): better Customer Experience measured by NPS, better free cash flow (improvement in Collection, and longer terms renegotiations with suppliers), productivity due to simplification and automation of processes allowing people to work on more strategic tasks, to raise people’s level, and to reduce structure from 35 to 15 people becoming leaner and faster

Responsible for the whole organization, B2G and B2B, management of 3 directors (Operations, Quality Assurance, Finance & Administration), total of 70+ people. • Developed new business strategies guaranteeing the long-term goals of growth and profitability • Deployed a leaner organizational design, these changes allowed the creation of Quality Assurance Direction: a problem-solving department for waste-hunting goals, improved SG&A in 15% (average yoy) • Implemented a mindset High Performance Team: frequent feedback 360 program to all levels constantly aligned efforts to a clear direction of productivity, quality and people. • Main Results: completed the construction of 200+ buildings (popular houses and hospitals), scaled up revenue (CAGR 33%), all projects within 30% net margin (50% above this industry’s average)

Development of a key partnership with Banco do Brasil which allowed the company to pivot from support roles in real estate industry (simplifying customers’ journey to obtain a mortgage) to the construction’s core business. Management of 10 people. • Starting up a business based to address customer needs (home mortgage business environment)

Responsible for B2B Global Large Corporate accounts (revenue over USD 0.5billion) focused on selling derivatives and loans. • Report to Large Corporate Sales Desk Superintendent, team leader of 2 members. • Identified opportunities beyond the standard and built-up new customized solutions using different types of derivatives to address client’s needs which allowed reaching the goals every semester (average 180% real vs goal) • Maximized growth in clients base by a win+win attitude, increasing the understanding of their businesses, and the cumulative total performance grew 38% yoy (the highest percentage compared to peers)

• Responsible for derivatives sales in a portfolio of Middle Market Corporate Accounts (net revenue >USD 40M

• Massive training program (450 hours) soft & hard skills: FGV, INSPER, FIA-USP, Unicamp, Fundação Dom Cabral

• Leader of export promotion program for businesses (“Exporta SP” FACESP Project)