Devised and deployed marketing plans, social mediaand viral video campaign strategies.• Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful growth.• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.• Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of yacht products.

Updated Celebrities on changing business needs by thoroughly documenting internal and client meetings.• Planned video shoots in studio and remotely by managing production through all stages to completion.• Improved production company operations and profitability by fostering evolution of production standards.• Presented production ideas and determined creative scenarios for production and delivery.• Coordinated with producers and on-air talent to create program content, new ideas and segments.• Then became the Personal Assistant of the owner. Assisting in his daily duties, maintained schedules of models, booking models for photo shoots and runaway shows in Milan and abroad, developing and maintainingrelationships with clients and foreign agencies. Preparing all the necessary documents including contracts and required visa. Managing also his personal agenda. Plus celebrities.

Delivered exceptional programming to audience members by always researching sports events, guests and programs thoroughly.• Built broadcast storylines to interest listeners and grow station audience.• Facilitated live coverage of sports events, mainly football.• Found, researched, fact-checked and wrote scripts for relevant topics in local sports news.• Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.• Helped social media team improve promotions and engagement by providing top-notch sports content targeted on specific audiences.• Revitalized community sports coverage by increasing assignments and revamping quality standards.• Pitched and developed new columns, consistently increasing readership with proven sports and reporting expertise.

Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.• Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.• Set clearly defined goals to drive major business initiatives, including increased user retention, sales, online presence, brand awareness and website or social media traffic.• Analyzed and reported social media and online marketing campaign results.• Curated and segmented editorial content to increase engagement and channel growth.

Oversaw preparation and management of event budgets to deliver at or below projected costs.• Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment.• Fostered relationships with local and national suppliers to obtain best price, quality, and delivery of products.• Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.• Hired and cross-trained staff members for various event- specific functions and assessed employees' understanding of associated processes and procedures.