Fabrizio Babino Email & Phone Number

United States

• Executed experiential marketing programs for top-tier brands including Burberry, Fear of God, Karla Otto, PMKBNC, RIMOWA, Amazon, American Express, Delta, Samsung, and YouTube.• Produced and managed activation programs and global events for clients with budgets ranging from $50K-500K; facilitated celebrity meet and greets, oversaw front of house/back of house, and consumer relations.• Executed VIP Red Carpet and Green-Room management of on-site talent in conjunction with leading entertainment properties such as CAA, WME, ID-PR, Rogers & Cowan, and PMKBNC.• Sourced and fostered talent artistic collaboration bookings in conjunction with WME and VIP talent’s internal management team for LCD Soundsystem and Curtis Kuling during RIMOWA NYFW event program.• Led a high-performance team (20+) which executed against brand program goals/objectives.

Brooklyn, New York, Us

Miami, Florida, Us

• Define the Perrier partnership strategy and secure brand, marketing, and media partnerships; negotiated business deals including the Emmys, the Oscars, Frieze, Soho House, LA Times, LA Tourism, Gucci, and Warner Records.• Increased partnerships, activations, and new business by ~100%+ during tenure in role. • Secure innovative product seeding, oversee influencer/talent strategy and management, brand partners, content engagement and talent deal execution specific to brand objectives, generating $50M+ new impressions annually.• Lead marketing initiatives via sponsorships, film/tv product integration, experiential activations, talent relations, e-commerce platforms, and B2B, across the fashion, music, and entertainment spectrum.• Drive an innovative media partnership strategy ensuring maximum press coverage, earned media brand features, and qualitative product editorial placement across all national and regional media channels.• Manage budget of $1M+ for all marketing, talent relations and partnerships.• Track traditional & digital media trends, competitor activities, brand perception, campaign performances and P&L.

• Created full-service agency offering PR strategy, brand strategy, talent relations, digital strategy, brand development, sponsorship, and partnership development.• Managed business development, contract negotiations, account management, accounting and legal, media partnerships, and supervision of 10+staff.• Led the marketing and activation budgets for local and national accounts ranging from $50k-$1M+.• Orchestrated all talent procurement, talent integration into brand sponsorships, and/or licensing deals for clients including NBC, E! News, Art of Elysium, TJ Martell Foundation, GLSEN presented by ELLE, It Gets Better Project, Dr. Samantha Boardman, and Astrology Zone’s Susan Miller.• Developed successful branding strategies creating brand recognition through strategic partnerships, sponsorships, and programming; brands included 11 Howard, American Theater Wing, Gramercy Park Hotel, Brittany Snow and MTV’s 'Love is Louder', Paramount Hotel, Positive Prescription, and Le Barthélemy Hotel.• Led public relations campaign strategies through proactive press execution, celebrity/VIP procurement, licensing deals and marketing/promotional initiatives; ensured brand exposure in all media outlets; brands included 11 Howard, Koi Restaurants, Maddie by Maddie Ziegler, Paramount Hotel, Dr. Samantha Boardman, Chef Todd English, Obie Awards, and Le Barthélemy Hotel.• Served as senior producer generating activations including Absolute Vodka, GLSEN presented by ELLE, The Global Citizen Festival Event at Paramount Hotel, ASPCA®, The International Rescue Committee, The Tony Awards Green Room presented by Paramount Hotel.• Generated $5M+ in revenue by brokering a 5-year deal between The Tony Awards and The Paramount Hotel, partnering RCA records with the Gramercy Park Hotel, and providing partners for the American Theater Wing.• Steered digital strategy and content execution for Sofitel North America “Life is Magnifique” campaign and Variety Studio at Sundance Film Festival.

• Promoted to lead US talent relations, PR strategy, and sales for a premiere Italian fashion manufacturer.• Implemented a North America Celebrity/VIP talent relations and press strategy ensuring brand feature placement across national media channels, red carpet events, and press appearances; increased brand exposure by ~50%. • Oversaw and facilitated public relations strategy and event production for C'N'C CoStume National, Ermanno by Ermanno Scervino, Just Cavalli by Roberto Cavalli, John Galliano, Malo, and Gianfranco Ferré. • Generated multi-million dollars in new revenue by securing sales contracts and creating in-store selling events with Bergdorf Goodman, Neiman Marcus, Saks 5th Avenue, Hudson Bay and specialty stores throughout US and Canada. • Guided the design team in Milan and Paris to create a commercial collection for the North American and Canadian markets; facilitated European runway market appointments, and fashion show overview and preparations.• Managed the schedule of designers US appearances with media and fashion archival institutions; organized and attended styling sessions between designers and world renown fashion editor Camilla Nickerson.

• Orchestrated and managed public relations strategy and sales development efforts for Gianfranco Ferré including account/project management and developing sales and press activation strategies.• Fostered and maintained professional relationships with press editors, celebrity, and VIP agency partners.• Planned sales budgets, product launch events, and market appointments; managed assistant and interns on invoicing, sample trafficking, press clippings and media capture reporting.

10+ years teaching experience from 2011 to present at the following institutions:*Parson’s School of Design, 09/2021-present*Fashion Institute of Technology, 07/2016-present*LIM College, 08/2011-present*Kent State University, 08/2019-09/2021

Master'S Degree, Fashion Marketing

Bachelors Degree, Fashion Merchandising And Management