Activities of media strategy development with tactical execution of best practices, evaluation of the best time to act, checking and monitoring activities of all stakeholders. A day by day activity to gain for our customers new perspective and opportunities following the evolution of media towards digital tools (programmatic adv, etc.). Overviewing of all media budgets, check performances and relative prices in media buying, to obtain a (real) competitive spending and individual media plans, with particular attention to an international vision.- Protection and requalification of Brand Identity- Definition of strategies and media landscape for the best support of brand values- Planning and setup of inhouse agency for SEA and display advertising- Redesign and relaunch of websites for conversion optimization- Implementation of an efficient digital marketing strategy on the basis of measurable KPIs- AB testing for better performance in all digital advertising areas- Overhaul of newsletter strategy with data-driven personalization- SEO content creation to drive quality traffic on websites organically- Management of a team of more than 10 people- Implementation of a unified database and dashboards to enable data-driven decisionsAmong my tasks, marketing intelligence activities, gathering input from regions and branches, analyzing performance reviews and volumes, consolidating data and, where necessary, improving funnel optimization, to have a clear understanding of the competitive scenario and the role of each brand.Our portfolio ranges from the electric mobility market to luxury and wellness areas, continuing in commercial establishments, industry and the pharmaceutical industry.Obviously, we are also interested in startups.

Day after day, a free and independent magazine for daily insights and news from the world. Founded with the contribution of four journalists with great experiences, "Italian4Journalist Magazine" was born from the common desire to demonstrate that Italian journalism can be free, authoritative and of good quality. An in-depth "magazine" and "magazine" in a single product. The project included a first phase where access was free for all sections, to offer all potential customers and interested parties a complete overview. After years, the business model was addressed to an innovative subscription model with dedicated reports that today reaches several thousand readers, in the newsletter and with the weekly edition.About my duties: drive readers’ understanding always fresh and up-to-date, acting as a “window on the world”, constantly watching and following the evolution of society, trends, lifestyles, anticipating incoming consumers’ needs that would fuel new concept ideation and development, collecting & channelling inputs to innovation strategy.

Press office activities for external relations and communications at Regional Council of Lazio region ( a region with around six million residents), in particular inside the most important Permanent Commissions. Planning of communications team activities, management and creative developments. Management of external suppliers, agencies, etc. Other tasks that I have performed: organization activities of information related the new regional laws and to other levels of government, preparation and coordination of most important meetings related to the impact of the new laws, analysis activities and feedback with reporting. Institutional relations and facility management for politicians and personalities connected, as well as areas with similar staff in various subsidiaries by the Lazio region and the Municipality of Rome (see under).

Press office, coordination activities and managing events and conferences, as well as designing and developing inside the editorial staff of the Rome City Council Chamber (Political Groups). Planning activities, management and planning development of external suppliers, especially for the web areas.Other tasks performed: organizing activities related to other levels of government, meeting preparation and coordination related activities, analysis and feedback reporting. Institutional relations and service management for politicians and personalities connected, as well as areas with similar staff in various subsidiaries by the Lazio Region and the Municipality of Rome.

Magazine of culture and high-grade information in the world of digital technologies. Characterized by critical and objective editorials, innovative graphics, test on the roads with the production of video reports and streaming TV services, has created a high profiled audience, peoples that asking the best loyalty and transparency. I was here author/co-author for the video formats and content editor. The video format was programming in cooperation with the most important TV industries.

Editorial activities, copywriting, authoring activities for TV programs dedicated to the technology industry, cinema, and home video, with reports from thematic fairs and expo taking yearly a role of relevance for the sector in the world. Control reliability and product quality content, format editor, start-up plan, drafting and managing relationships with operators, value-added operations, marketing and co-marketing activities. Sky Italia is part of Sky Europe, among the most important pay-tv operators in Europe.

Consulting activities regarding the state of the art of technologies, issues and development trends on TLC and TV for leading companies in the industry, with contacts and partners in Rome, Paris, London, Berlin, Los Angeles, Barcelona, Singapore and Tokyo. Constant activities finalizing to support customers (consumer electronics companies specialized markets for digital television, computer, and network security sectors, etc..).Research activities on an international range, analyzing the feedback of the most important operators. Reporting on technological developments, regarding market developments, with a weighted integration of the characteristics of every individual actor, managing operational budgets and scheduling every task-related.Research activities on the international scale, analyzing feedback operators. Reporting on technological developments, regarding market developments, with a weighted integration of the characteristics of every individual actor, managing operational budgets and scheduling every task-related.

Journalistic activities regarding scientific and technical disclosures in the online news site, a historical internet site for the Italian internet newsreaders. This journal has more office in Milan and Rome and his coverage areas are extended from the latest news in every field, from politic news to sport, from economy to entertainment, from street life to the fashion. www.affaritaliani.it

Planning activities for the development of the startup of the editorial company and all the value-added services. The core business was here dedicated to the world of health and healthcare. This was an informative magazine and at the same time a network service for a quick search of solutions, companies, and treatment programs, with many dedicated areas and interactions between medical staff and patients, as well as to give the best information services for new therapies and new diagnostic chances.

Ranked among the top Italian e-commerce in the category Superstore, the company was a great pioneer in this field. The company was among the first to receive awards: a special mention is necessary here for the prize organized by the Ministry of Italian Industry, as one of the ten best companies for electronic commerce for the year 2000, Category B2C, the first to receive the certification of Altroconsumo (www.altroconsumo.it). The magazine that I had created here joined hundred thousands of users, a very diverse community, loyal by offering exclusive services. In this context I have planned also Mkt and co-Mkt activities, as well as relationships with media agencies and institutions, with the management of operating budgets and the responsibility of the internal staff.

Journalistic activities for the dissemination of technical and scientific magazines of the group (examples as specialized monthly Audio Review, Home Theater Digital Video, MC-microcomputer magazines and Audiophile / Car directory, etc.). Content development for the online magazine MC-link (www.MC-link.it), first historical BBS Internet Service Providers in Italy (acquired in 1999 for 66% by SEAT - Telecom Italy). Reports from the most important European trade fairs, thematic services created live, particularly in Asia areas (Japan, Singapore), EU and the U.S.A. with the visit of the production realities, representing corporate vs. multinationals (Sony, Panasonic, Toshiba, Nokia, just to name here a lot of best-known companies).

Journalistic activities, with scientific and technical disclosures for the newspaper "l'Unità", the historical publication for the left area readers.