When I started working for ZERO, the free press was the media phenomenon of the moment, as much followed by the target as it was snubbed by the brands that looked at it with suspicion. Earning customer trust has been and still is the main purpose of my work: it requires entrepreneurial awareness, product and market study, daily collaboration with the specific skills of all my colleagues, strong sales skills and patience, all necessary for the success of a service that is in fact on top of any other by nature.Proactively build and coordinate strategic media and PR relationships with main clients and all their media center and adv agenices, always thanks to my collegue and their skills:Silos Giorgio Armani, Emporio Armani, Fondazione Prada, Mini, Mercedes, Smart, Stellantis with Citroen e Peugeot, Volkswagen Italia, Bwm Mini, Iliad, Vodafone, Campari, Bacardi Martini, F.lli Branca, Pernod Ricard, Diageo, Brown Forman, Heineken, Carlsberg, Ab Inbev, San Pellegrino, Coca Cola, Barilla, Unichips, Nestlè, Mc Donald's, Coop, Beiersdorf, L'Oreal, Coty International, Puig, Samsung, Lenovo, Wiko, Amazon, Google, Luxottica, Safilo, Zalando, Gruppo VF (Timberland, The North face Napapijri), Adidas, Reebok, Nike, Puma, Onitsuka Tiger, Asics, Le Coq Sportif, Camper, Havaianas, Google, Casio, Rcs (Gazzetta dello Sport), EasyJet, Braun, Philips, Bayer, Jti, Artemide, Danese, Zanotta, Apple, Eni, Edison, Snam, A2A, Red Bull, Lacoste, Colmar, Gorillas, Visa, American Express, BAT, Jti, Alce Nero, Buddy Bank, Fineco, Nexi, Mubi, Gorillas.

A quick iced shower, very good to let me grow.

I build up from zero a brand new magazine, from analysis, strategy, planning, promotion, launch, account director in charge of two account executive, public relations. Partecipate in contents strategy. People management (team of 6 people).

LNE is the world leader publishing company, as well in Italy, in cosmetic field. 3 magazines, 2 Congress Events yearly + collateral fairs with hundreds stands of clients.Here I learned the meaning to care and to keep the heritage of the brand high and shiningto, to relate time with hundreds people, to build up and manage projects and events