Fabrizio Leuchi Email & Phone Number

Bologna, It

Bologna, Emilia-Romagna, Italy

In charge of Trade Marketing for all channels (On Trade & Off Trade)Team of 6 reporting people in Trade Marketing DepartmentIn charge of all distributed brands business in Italy, related to 6 different Brand Owners (Brown-Forman, Jagermeister, Proximo, NobleWood, Matusalem, Cantine Bava)Team of 7 reporting people in Agency Business DepartmentReporting directly to Director Spirits Division Italy

Bologna, Emilia-Romagna, Italy

In charge of distributed brand business in Italy, related to 6 different Brand Owners (Brown-Forman, Jagermeister, Proximo, BelugaGroup, Matusalem, Cantine Bava)Reporting directly to Director Business Unit ItalyTeam of 7 reporting peopleResponsability on all brand P&L

Bologna, Emilia-Romagna, Italy

Responsability on Brown-Forman brand portfolio in Italy: whiskey Jack Daniel’s & family (JD N°7, JD Honey, Gentleman Jack, Single Barrel), whiskey Woodford Reserve, vodka Finlandia, rtd Jack&Cola1 reporting Assistant Portfolio ManagerResponsability on brand markting plansResponsability on all Consumer & Trade Marketing activitiesResponsability on all brand P&L

Bologna

Responsability on 4 brand owners (Proximo, BelugaGroup, Matusalem, Cantine Bava) with 9 premium/super premium brands destributed in Italy: tequila Jose Cuervo e 1800, whiskey Bushmills, vodka Beluga e Belenkaya, ron Matusalem & Kraken, gin Boodles, vermouth Chazalettes.2 reporting Brand ManagersResponsability on all Consumer & Trade Marketing activitiesResponsability on brand P&L

Fiorenzuola D'Arda (Pc)

In charge of Marketing Department, with 6 reporting people, including 3 Brand AmbassadorResponsibility on company growth, with brand portfolio enlargement, development of OnestiGroup own brand "Alpestre" and optimisation of sales activities.Responsibility on all Consumer and Trade Marketing activities, so as P&LRelate directly to CEO and contact reporting for all distributed brandsMain projects and achievements:• Creation of a portfolio of distributed brands: from 12 to 60 brands in 3 years• Distributed brands turnover: from 1.2 Mio to 6.0 Mio in 3 years• Relaunch of OnestiGroup own brand "Alpestre", with new brand positioning, packaging, communication platform and brand extension • Management and implementation of distribution partnership start-ups, including recent agreements with: • Piper-Heidsieck champagne, 5th champagne brand in the world • Gonzalez Byass brands, world leading sherry and wine producer • Whyte & Mackay, owner of international premium whiskies Jura & Dalmore • Camus cognac, main independent cognac maison in the world • Heaven Hill Distilleries, America's largest independent producer of spirits

Milano

Remy Cointreau portfolio made of 7 premium/superpremium brands: Cointreau, Rémy Martin, Louis XIII, champagne Piper-Heidsieck and Charles Heidsieck, rum Mount Gay, Passoã.Responsibility on Consumer and Trade Marketing activities.Main projects and achievements:• Development of the business plan for all RC brands• Definition and implementation of all marketing plans, managing all marketing mix tools• Development and launch of a new through-the-line campaign on Brancamenta including TV ads and BTL activities across all distribution channels• Ideation, development and implementation of an on-trade BTL tour of events

Milano

Responsibility on business development and new product development.Main projects and achievements:• Management and implementation of distribution partnership start-ups including the one that lead to the distribution of the REmy Cointreau portfolio• Ideation and development of a brand extension• Ideation and development of new innovative products

Milano, Italia

Responsibility on Consumer Marketing for the following brands: Brancamenta,Stravecchio, Caffè Borghetti, Sambuca Borghetti, Punt e MesMain projects and achievements:• Definition and implementation of marketing plan for the above brands, managing all marketing mix tools • Development of new media campaign• Ideation, development and launch of a new limited edition pack• Ideation, development and implementation of on-trade BTL tour of events • Development and implementation of specific channel sales promotions

Trieste

Copenhagen, Denmark

110 Cum Lauda/110, Business Economics

Activities and Societies: Major in Business Strategy

Business Economics

Activities and Societies: European Scholarship “ERASMUS”

Scientific Diploma