Fabrizio Marchesano Email & Phone Number

Argentina

Sarasota, Florida, United States

Platform Development and Enhancement:- Developed the GoAnalytics platform, providing tools for evaluating driver behavior and implementing corrective actions.- Designed and maintained visually appealing dashboards enhancing data insights.- Planned and scheduled software improvement projects, ensuring timely and on-budget delivery.Data Analysis and Reporting:- Conducted regular performance readouts, offering data-driven recommendations to optimize strategies.- Performed ad hoc analyses to drive sales, improve efficiency, and ensure a positive client experience.- Created detailed reports and dashboards to present key findings to stakeholders.Collaboration and Stakeholder Engagement:- Collaborated with stakeholders to understand data needs, translating them into meaningful datasets and visualizations.- Maintained clear communication with project stakeholders, managing expectations and progress reports.- Fostered strong cross-functional relationships with key business partners, promoting a positive work environment.Data Accuracy and Integrity:- Worked closely with data engineers to ensure data accuracy and integrity, spearheading efforts to append necessary datasets.- Ensured the quality of the GoAnalytics product by implementing quality processes and thorough testing.Market Analysis and Business Development:- Identified potential business opportunities through market analysis and trend identification.- Developed compelling marketing and sales materials to showcase the software platform.- Established and maintained relationships with strategic partners.- Led strategic projects by coordinating cross-functional teams, setting objectives, and managing resources and deadlines.Data-Driven Decision Making:- Utilized data analytics tools to understand market trends, customer preferences, and emerging opportunities.- Analyzed complex datasets to identify trends, patterns, and insights, informing strategic decisions.

Bradenton, Florida, United States

Retail Operations Management:- Develop the company’s culture and overall company vision.- Provide inspired leadership company wide.- Create an environment that promotes great performance and positive morale.- Meeting planned sales goals.- Tracking sales goals and results as necessary.- Recruiting new staff members when necessary.- Monitoring staff performance through annual evaluations and ensuring highest level of customer/client service.Marketing Management:- Coordinating lead generation.- Understand our ideal customers and how they relate to our products and services.- Build marketing programs to support specific business objectives across different channels and segments in support of our overall strategic marketing plan. - Partner with external agencies and vendors.Financial Accounting and Reporting:- Oversee day-to-day financial operations, including payroll, invoicing, taxes, and handling QuickBooks for seamless general accounting.- Make high-level decisions concerning policy and strategy to enhance overall financial efficiency.- Manage the company's financial accounting, monitoring, and reporting systems.- Prepare detailed monthly and quarterly reports for executive review.Compliance and Budgeting:- Ensure strict compliance with accounting policies and regulatory requirements.- Spearheaded the setting of accurate budgets for administration and marketing, actively monitoring them on a biweekly basis

Buenos Aires, Provincia De Buenos Aires, Argentina

Strategic Planning and Leadership:- Developed actionable plans to enhance nameplates' performance in alignment with business objectives.- Annual definition of nameplates brand strategy, product development, communication strategy, and commercial performance targets.- Applied consumer and competitive insights, analyzing market trends to anticipate customer wants and needs.- Led general planning and executed leadership for every new product and future program launch phase.Consumer Insights and Marketing Strategies:- Conducted consumer and competitive data analysis to derive actionable insights, facilitating the development of profitable products, services, and communication strategies.- Identified and capitalized on new or improved retail, distribution, and customer experience opportunities.- Recognized and understood online (digital, mobile, internet) and social media trends, developing strategies to leverage these channels for effective customer communication and engagement.- Leveraged all elements of the marketing mix, including competitive price advantages and consumer emotions, to optimize net revenue and maximize long-term profitability.Team Supervision:- Supervised a team of 4 (four) Senior Product Analysts, providing leadership and guidance.Achievements:• Successfully launched Focus (2013), Fusion (2015), Ka (2015), Escape (2016), Ka (2017), EcoSport (2017), and Fiesta (2017).• Achieved sustained market leadership with Focus, Fusion, and EcoSport within their segments.• Successfully reintroduced the Ka nameplate to the market after a 4-year absence.

Buenos Aires, Provincia De Buenos Aires, Argentina

Dealer Business Operations Management:- Led integral management of business operations for 13 dealers, ensuring seamless coordination and collaboration.- Set retail objectives for each dealer, assigning monthly quotas, and supporting the company's Performance Plan success.- Collaborated with dealer management and owners to achieve retail and wholesale objectives, contributing to overall business growth.- Delivered on customer satisfaction objectives by dealer and commercial zone.Franchise Representation and Facilities Management:- Ensured adherence to franchise representation standards by monitoring and maintaining dealer facilities in optimal condition.Team Leadership:- Supervised a team of 2 (two) Junior Analysts, providing guidance and support for efficient operations.Achievements:• Achieved top sales performance for the assigned zone for three consecutive years.• Spearheaded the creation and development of an automated comprehensive dealer business metric report, enhancing management insights and decision-making.

Buenos Aires, Provincia De Buenos Aires, Argentina

Product Management:- Managed product responsibilities for prominent nameplates including Focus & Fusion (2007), S-Max (2008), Focus (2008), and Escape (2010)Market Analysis and Data Interpretation:- Conducted comprehensive consumer and competitive data collection, analysis, and interpretation, covering aspects such as registrations, pricing, mixes, equipment, tactical actions, and communication strategies.New Model Launch and Supervision:- Oversaw and leveraged every aspect of the public introduction of new models to the market, ensuring successful launches.Strategic Planning and Implementation:- Developed and implemented future programs and marketing strategies for the specified product lines.Market Intelligence and Technological Updates:- Kept management informed about new technologies and the latest market trends to facilitate informed decision-making.Market Research Analysis:- Conducted in-depth market research analysis focused on specific product lines to identify opportunities and challenges.

Buenos Aires, Provincia De Buenos Aires, Argentina

Production Program & Sales Planning Coordination:- Coordinated the general planning of the company's production program and sales, ensuring seamless alignment between production and sales strategies.Volume Allocations and Negotiations:- Negotiated volume allocations among different production plants, facilitating efficient production for markets including Argentina, Brazil, Venezuela, and Chile.Market Analysis and Industry Tracking:- Conducted daily industry tracking and market trends analysis to stay abreast of developments and inform strategic decision-making.Inventory and Quota Management:- Managed the company's inventory, overseeing the allocation of dealer quotas from order to delivery.- Implemented effective dealer quota allocation calculation, optimizing the distribution process.Stock Aging Management:- Implemented and managed stock aging strategies, ensuring optimal inventory turnover, and minimizing obsolete stock.Achievements:• Successfully created and implemented a new dealer quota allocation calculation.• Achieved a significant reduction in dealers' backorders, decreasing from 4,000 units to zero within 6 months.

Buenos Aires, Provincia De Buenos Aires, Argentina

Sales and Market Share Management:- Achieved sales targets and market share objectives through cultivating strong relationships within the retail network.Client Relationship Management:- Provided personal attention and closely tracked special customers such as Enterprises, Diplomats, and VIP clients.Sales Campaigns and Customer Satisfaction:- Implemented impactful sales campaigns and successfully met customer satisfaction objectives.Cross-functional Collaboration:- Collaborated closely with Marketing, Service, and Finance areas to ensure seamless support and work integration for overall business success.Pricing Analysis and Product Strategies:- Conducted pricing analysis and played a key role in defining product strategies to enhance competitiveness.Franchise Representation Standards:- Ensured compliance with franchise representation standards by monitoring and maintaining dealer facilities in optimal condition.Training:• Completed Sales & Product training for Jaguar & Land Rover in Birmingham, England, in 2004

Buenos Aires, Provincia De Buenos Aires, Argentina

Dealer Network Operations Management:- Oversaw the integral business operations of the dealer network, ensuring smooth and efficient functioning.Retail Objectives and Quota Management:- Set retail objectives by dealer and assigned monthly quotas to drive performance.Performance Plan Support:- Supported the company's Performance Plan success by collaboratively delivering retail and wholesale objectives alongside dealers.Customer Satisfaction Management:- Successfully delivered on customer satisfaction objectives by dealer and commercial zone.Franchise Representation Standards:- Ensured compliance with franchise representation standards by actively maintaining dealer facilities in optimal condition.Top Enterprises and Special Sales Support:- Provided personalized support to dealers with top enterprise operations, special sales, and government institutions through involvement in interviews and negotiation of quotations.Special Sales Operations Oversight:- Managed special sales operations, including follow-up on payments analysis, documentation signature, and commission payments.Warranty Authorizations and Technical Support:- Oversaw warranty authorizations, service technical assistance, spare parts stock control, and aided dealers on parts, stocks, catalogs, and spare parts pricing analysis.Technical Bulletins and Documentation:- Prepared and delivered technical bulletins and other relevant documentation to support dealers in their operations.

Buenos Aires, Provincia De Buenos Aires, Argentina

Financial Operations and Inventory Management:- Managed invoicing, credit & debit notes emissions, ensuring accuracy and compliance.- Implemented robust stocks control measures to optimize inventory levels.- Controlled distribution costs to enhance operational efficiency.Distribution Coordination:- Coordinated closely with distributors, establishing effective communication channels.- Allocated priorities to streamline processes and enhance overall distribution efficiency.International Product Export:- Led product export activities, ensuring compliance with international trade regulations.- Facilitated coordination with distributors to optimize export processes.

Ciudad De Buenos Aires, Provincia De Buenos Aires, Argentina

Audit and Fraud Control Management:- Selected by McKinsey & Co. for a role in developing audit tasks within the "Management of fraud control and prevention" department, specializing in retirement benefits.Retirement Benefits Administration:- Conducted comprehensive revision of retirement benefits files, ensuring accuracy and compliance.- Provided attentive customer service, addressing inquiries and concerns related to retirement benefits.- Controlled and assessed the amounts of retirement benefits, ensuring alignment with regulatory guidelines.- Initiated application processes for retirement benefits and facilitated their approval.