For me coffee isn’t just a beverage, it’s part of my lifeblood. With over 30 years in the global coffee trading industry I have helped some of the world’s most influential coffee companies maximize profitability and overcome crisis by optimizing procurement strategies, mitigating risk, driving supply chain improvements, and implementing high standards of trust I know the coffee value chain from inside out, from farms to cups. And my mission is straight: help coffee businesses make profitable and wise decisions. Why do I do what I do? The coffee market is dynamic, unpredictable, and competitive. I’ve witnessed how fluctuating prices, supply chain disruptions, macroeconomic shifts and increasing regulatory demands can hinder even the most established companies. My passion lies in transforming these challenges into opportunities by equipping businesses with the strategies, tools, and insights they need to succeed. Throughout my career, I've cultivated a rich tapestry of international experience from Europe to the back ends of Africa &Latino America (+10 lived countries), leveraging nearly three decades as a global coffee trader to deliver exceptional results. My track record speaks volumes, showcasing a history of elevating turnover, market share, cost efficiency, and profitability.In 2024, I founded Coffee Mastery, a coffee trading advisory firm headquarter in London. At Coffee Mastery, we believe that coffee is more than a commodity; it's a bridge between cultures, a catalyst for connections, and a vessel of stories waiting to be told. Our family's journey since 1960’s is a testament to the power of heritage and innovation coexisting together. We support importers, large chain, and specialty coffee companies optimize for profitability by tailored solution, global expertise and trusted network access