Fabrizio Testa Email & Phone Number

Londra, Regno Unito

Luxembourg

- Innovation - Responsible for conducting market research globally for all innovation/existing projects within the tablets, eggs with surprises and seasonal category.- Consumer Research – Have successfully delivered a full research funnel – taking products from initial concept to store shelf – including Seasonal Kinder products, and several line extensions of permanent products.- Market Test – Coordinate and manage across multiple geographies the deployment of new product innovations in… Show more - Innovation - Responsible for conducting market research globally for all innovation/existing projects within the tablets, eggs with surprises and seasonal category.- Consumer Research – Have successfully delivered a full research funnel – taking products from initial concept to store shelf – including Seasonal Kinder products, and several line extensions of permanent products.- Market Test – Coordinate and manage across multiple geographies the deployment of new product innovations in a small number of stores to collect real time feedback for product improvements and data for forecasting at a national level.- Process Improvement – Identified inefficiencies with Ferrero Vendor Workflow to harmonize data capture by simplifying workstreams across multiple geographies.- Budget Responsibility – Manage a research budget of 2 million Euro and am responsible for tracking, planning, forecasting, and senior sign off across the Kinder Category.- Strategy - Analyze and create insight from data to strategically steer stakeholders towards the right approaches to advance a product successfully through its life cycle. - Qualitative Methodologies – Consistently and independently execute focus groups (online / offline), workshops and interviews at point of sale,- Quantitative Methodologies – Seen as expert in managing, Concept Test, Segmentation, Taste test, STM / Volumetric / pricing, adv pre/post test, and equity studies. - Project Management - Working on several projects at any given time with a variety of stakeholders across a complex multinational corporation. Show less

Dubai

- Responsibility – In charge of managing the entire research process for all in store testing across the Gulf Region.- Product Logistics – Managing entire logistical process of product delivery – from production, shipment, customs clearance, implementation, point of sales, and merchandising.- Launching Innovation – Research / data collected from my research influenced the launch of new products in the Gulf Region, including, Nutella B-Ready, Nutella Biscuits, Seasonal Product for… Show more - Responsibility – In charge of managing the entire research process for all in store testing across the Gulf Region.- Product Logistics – Managing entire logistical process of product delivery – from production, shipment, customs clearance, implementation, point of sales, and merchandising.- Launching Innovation – Research / data collected from my research influenced the launch of new products in the Gulf Region, including, Nutella B-Ready, Nutella Biscuits, Seasonal Product for Ramadan festivity, and others. - Strategy – Steered decisions at the senior level – presenting findings to the General Manager, CEO, and the Executive Chairman (Mr. Ferrero). - Sales Management – Collected data on product sales activities and consistently presenting findings to respective country managers. Show less

Alba (Cn)

- Research Development - Developed new tools for the reading of the experimental results across the Ferrero Group- Data Analysis - Report the results of strategic experimental panels with a focus on emerging markets- Data mining – Analyze datasets to uncover patterns to improve Ferrero’s analytic capabilities

Consulenza Fiscale

Ugente

Specialistica Economia Aziendale, 110 E Lode

Education record