Fabrizio Usai Email & Phone Number

Milano, Lombardia, Italia

Fully own the responsibility of building the brand in Italy, setting the direction and strategy for success and lead by example.We do things a bit differently here at Edgard & Cooper...🐾 We carefully cook our dry and wet food to lock in all the natural goodness and flavour.🐾 We pack our dog food with more goodness than you can shake a stick at🐾 Delicious, nutritious and treated with respect, from farm to bowl.🐾 We're a nature-loving lot and we want to become the world's most sustainable pet food brand. 🐾 The more we grow, the more we give back, donating 1% of our sales to help dogs and cats in need.

Barcellona, Catalogna, Spagna

Successfully established and built a Global e-health service revolutionizing the way international patients (travellers and expat) get easy & convenient access to healthcare, wherever they are:✔ Managed all aspects of business and project development from initial scoping through strategic and fiscal planning to final testing and launch.✔ Drove implementation of market expansion strategy, over-achieving extraordinary targets: a vetted network of +300 international doctors and clinics in 8 countries and +25 cities;✔ Developed and executed effective Digital marketing campaigns to boost brand presence and relevancy that led 45% increase in sales through social media (FB, IG, YT), paid campaign (Google AdWords), CRM (email, Whatsapp, Sms) and SEO strategies;✔ Implemented several AdWords campaigns increasing lead generation by 150% with conversion rate performance above target (3,5% > 7,6%);✔ Recruited, hired and trained with passion 8 marketing, customer care and sales professionals, executing an outstanding customer-centric and hassle-free service loved by users (92% CSAT);✔ Worked with IT developers to identify issues and implement service efficiency by 30% introducing automation and new features.👉 Would you like to know how TripMedic provide great care, everywhere?🌐 Visit: https://tripmedic.com/

Great things never came from comfort zones, "If you think adventure is dangerous, try routine, it's lethal!" ~ Paulo CoelhoLife is made up of an infinite amount of choices. Most decisions are small and only slightly impactful, but it’s the big decision — the one that can change your life forever — that are tough to make.That’s what I did, taking some times for myself, getting out from the comfort zone, shaking things up and focussing on a different personal development: 🌏 travelling around the world and discovering new places, people and cultures and exposing myself to adventures and, sometimes.... very uncomfortable situations;💪 learning new sports to challenge myself and my body; 🔍 gaining new experiences and skills whilst attending events, workshops, mentorship sessions and online digital courses👍 The outcome of this period was the decision to start an entrepreneur carrier co-founding a Startup

Rotterdam, Paesi Bassi

Successfully developed and launched a disruptive in-store cross-selling strategy for the Brand Knorr in 16 EU Countries delivering outstanding iTO: ✔ deployed and customized for key strategic Customers (e.g. Carrefour, Auchan, Aldi) in +24k Stores; ✔ built Brand Knorr Equity through an innovative "Think In-sync" Meal Inspiration program executed in-store and Digital;✔ developed the Brand Identity for POS materials and promotional strategy by leading external agencies.

Rotterdam, Paesi Bassi

Led preparation, analysis and negotiation with Lidl, closing contracts for the listing of several company products within 5 different categories.

Roma, Italia

Leading Brand Vision and marketing strategy at European level for Cornetto, one of the most iconic and biggest brand in the Ice Cream segment, driving value, volume and profitability growth:✔ Led the category development strategy detecting new brand opportunities increasing Eu market share and penetration;✔ Designed and launched +10 product innovations and original projects by leading multi-functional teams (R&D, Supply Chain, Sales, CMI, Finance, external suppliers) increasing profitability and and brand quality credentials;✔ Created and implemented the full Marketing strategy ATL, Digital and BTL in collaboration with cross functional team and top agencies.

Roma, Italia

Successfully led Solero turnaround through a full brand Re-launch in Europe: ✔ consumers’ and market in-depth analysis to redefine brand positioning and strategy (Logo, product, pack, price) leading a cross-functional team; ✔ strong innovation plan through use of new technologies to enhance the fruit credentials.

Roma, Italia

In charge of Classic, Kids and Local Jewels Brands representing >35% of TO sales in the Italian Ice Cream portfolio:✔ Responsible for delivering ice cream annual plan in terms of top-line sales growth, profitability and market share;✔ Designed, implemented and enhanced national marketing ATL and BTL initiatives to maximize outreach and sales (advertising creative, media, consumer promotions, events);✔ Managed marketing budget and associated P&L to develop and execute marketing strategies and sales plans ✔ Monthly performance tracking: sell-in, sell-out, consumer panel data (Nielsen, IRI).

Bachelor In Business And Economics, Business/Managerial Economics, 107/110

Free Mover Program

Erasmus