I have more than 14 years of experience in the Commercial and Marketing area of ​​products: starting from the 360-degree analysis of the market, based on my personal "theory of 3 containers", my satisfaction is transforming all the data collected into winning products and successful for the company. The challenging aspect of the job is building a sales catalog with products that sell themselves almost by themselves, as they are born with a persuasive story to tell. Telling these stories is really exciting for me.The teaching that has always guided me with enthusiasm is that "you never get lost in developing new products, or you are successful or have learned something new anyway".Some results obtained during my journey:1. In the Intelligence field, I analyzed the world market of both registered motorcycles and motorcycle clothing per segment, mapped the typical user and the key drivers in buying process, analyzed the competition and all the data on catalog products ... to develop with the PM a winning product catalog of 300 new products;2. As a Key Account, thanks to the relationship of trust established with the customer, I brought the company an additional business of € 1.5 million;3. As Product Manager, I understood the causes of failure of a newly launched product and created the basis for the winning product launched next (quadrupled sales!), with a different business model;4. As Project leader, I followed the Lean product and process development of many product lines: information gathering, constant alignment with the customer and final presentation to the market ... to bring the company at least € 1m more for each new line developed;5. As a Demand Planner, I have created an almost automatic system for collecting forecasts from the market and insertion into the system, for component needs with a long supply. Results in terms of elimination of customer delays and delivery Lead Time decreased by 5 days.Email: fabrizio.dedea@libero.it BiographyCurrently from 3 years in Dainese11 years in the Askoll world (electric mobility - aquarium and garden ponds)11 months Master Cuoa part time13 months full time Master CuoaDegree in MathematicsFluent in EnglishInternational player and chess teacher