I have been working on marketing, branding, and digital communication projects since 2005.After a number of years working as a consultant, Alessandro Mininno and I founded Gummy Industries, a digital creative agency based in Brescia (Italy), in 2011. Our motto is, “We always talk to strangers, they have the best candy,” because we think that people are the most valuable part of our lives. Whenever I have the opportunity, I get on a plane to meet new friends, visit new countries, and have more fun. I have spent many years working hard on clients’ projects, training students in Master degree programs, and leading workshops throughout Italy and Europe to create a new idea of conducting business based on real skills and with a good balance between life and work. The Gummy Industries team is much more than a group of colleagues – it is a creative crew. We organize live events, such as Pane Web e Salame (PWES), which bring digital culture to people through the storytelling by the best SMEs and Almost Handmade, a one-day conference about new fashion perspectives. I have given talks and conducted interviews for organizations such as MA.D.E.E Digital Academia/Ca’ Foscari, Abadir (Arts Between Architecture Design & Interdisciplinary Research), Master of Relation Design, University of Brescia Economics Department, University of San Marino, Vodafone, RAI, Wired, Corriere della Sera, Social Business Forum, and the Social Analytics Conference. Talks and interviews can be found at http://gummyindustries.com/team/fabrizio-martire/ .I have worked on projects for brands and organizations such as UnitedGray, NeroGiardini,Bomboogie, Punkt., Oxydo, SUN68, Sundek, Henkel, Amica Chips, D.A.T.E., Ducati, RAI, Toro Produzioni/Sony, Tommy Hilfiger, Monnalisa, Costume National, Banca Valsabbina, Euricse, Cloud Italia, Mondadori, Ernst & Young, Bocconi, IlSole24ore, Corriere della Sera, and the University of Brescia. I blog about internet things at http://www.virtualeco.org/ (ITA)