Responsible for retail channel commercial activities of Pinti Inox SpA and knIndustrie

• Responsible for entire chapter organization• Supervision of events edition• Choice and selection of speakers• Fund rasing and collaboration with partners

• Marketing and sales organization consultancy• Consulting in Retail Management and Development• Training and Professional Development• Organization of CreativeMornings Rome, the roman edition of the global format "CreativeMornings" (creativemornings.com, creativemornings.com/cities/rm ).

Co-Founder at Media Tools srl, advertising agency and consulting firm in Rome since 1998.• Strategic development and Management of new business activities• Managing new projects and new customers• Sponsors and investors research and management• Organization of internal processes and competences

Management of Innovation projects on tools and business models, learning systems on innovation.Development of alternative markets and business projects and opportunities.

• Responsible for Retail and Sales activities (Franchising and direct monobrand POS and Shop in shop in multibrand retailers) in the central Italy area.• During this period, for 2 years and a half, he also had the responsibility of Southern Italy, with a total turnover of 47,0 Mio. Euro in 2010 and a team of 18 people.• In southern Italy he successfully reorganized the area and introduced a new S&R Area Manager now dedicated to the 5 southern regions.• Purpose and tasks of the position evolved in the years:− Sales Force management− Definition of strategies and actions for sales volume, retail selection, new direct and franchising monobrand pos openings− Retail locations for new pos and feasibility study, with choice of entrepreneur and negotiation− Economic figures, objectives and budget for pos in the area: set, monitor and analysis− Supervision of store design and visual merchandising in the territory− Management of business analysis and planning, marketing actions and training of pos. − He actively managed the commercial reorganization in order to better manage the new needs of the business.− Trainer at training courses for Franchisee entrepreneurs on business topics (KPIs, Pos mktg plan, business analysis, etc.)− Projects: new sales territories definition, new compensation strategies for field people, control and compensation of visual merchandising activities, new business opportunities in Travel Retail sector.− Purpose of this position is also to be propositive in strategic discussion about Marketing and Sales plans and actions

•Responsible for Sales & Marketing activities in the Airports trade segment of Travel Retail business in Italy, Spain, Portugal and Malta.• Deals and negotiation with main airport retail operators (i.e. Aldeasa, Nuance, AdR, Dufry, etc.)• Management of business analysis and planning, marketing actions, product portfolio improvement• Management of cross-promotions with third parties like Ducati, Bombardier, etc.• Responsible for Communication activities of ATRI (Italian Travel Retail Association) as member of Board committee. •Direct reports: 3 people.

• Responsible for Marketing activities of company products: launch of new products, promotional and communicational activities, dealing with agencies, price and profits, relationship and reporting to US Headquarter, etc.• Management of third party promotions, such as co-marketing Leerdammer-Stuart Little, cross promotions in specialized retailers, etc.• Direct reports: 4 people.

•Responsible for sales of the Italian key clients, “GDO” retailers (Hyper and Super markets), specialized retailers (Blockbuster, Media Market, ELDO, etc.) and direct key accounts in general (wholesalers)• Responsible for the start up of direct supply and business relationship with organized retailers•Reports: 1 person (direct) and 10 sales agents.

•Project leader of “Progetto Sirio 2000”: a big project for the launch of the new institutional line of telephones•Responsible for: institutional telephone terminals and rental of products in terms of prices and profits, trade and consumer sales promotions, packaging, publicity, market and competitors analisys, sales control, launch of new products, etc.•Responsible for special and innovative projects•Direct reports: 2 people

Responsible for sales, marketing and merchandising activities for the duty-free clients in the area: Alitalia, Aeroporti di Roma, Vaticano, FAO, Diplomatic Corps.

• Project: Geochemical surveillance of Volcanoes in Sicily and geochemical precursors• Several participations at national and international congresses and scientific workshops and publications in international scientific reviews• Resposible for coordination of several field missions, laboratory activities and experimental work of University students- During this last period and for some following months, he helped to run the family company, at that time active in the retail and technical assistance of office equipment and furniture.

Responsible for two of the company's product lines, viz.: prices and profits, trade and consumer sales promotions, packaging, publicity, market and competitors analisys, sales control, launch of new products, etc.

Learning and practicing instrumental methods of chemical analysis and writing international publications.