Pop-culture observed from the point of view of its economic dimension, business dynamics, values at stake, commercial activities. What are the numbers behind these passions? What is the turnover of these sectors of contemporary entertainment culture? What are the new professions that fuel pop-culture?

Design and creative development of Milan Games Week & Cartoomics event and related activations, operation management; support for strategy and commercial initiative; coordination of partnerships with industry and media.Digital Event content planning and direction.#gaming #publishing #books #comics #entertainment #movies #television #svod #cosplay #animation #toys #games

Strategic Advisor.Design and creative development of Milan Games Week, Cartoomics, BeComics! + other events and related activations, operation management; support for strategy and commercial initiative; coordination of partnerships with industry and media.Digital Event content planning and direction.Digital formats content and distribution strategy.#gaming #publishing #books #comics #entertainment #movies #television #svod #cosplay #animation #toys #games

Marketing and business advisor for pop-culture events, content production, media and entertainmentMarketing Consulting for young adult media, comics, publishing and entertainment.Communication, organizational and commercial solutions for brands that are looking to tap into the pulse of pop culture and touch, through iconic characters and properties, passionate fans for their products and services.Market research, communication campaigns and eventsDigital and social media strategic development.Specialties: Marketing, Brand Management and Communication.Management of P&L accounts for products, brands and business areas.Experience in new business and new product development.Strong organizational and team management skills; experience in start-up companies. Excellent strategic, presentation and budget skills.Top level relationships with major agencies and service providers.

Evolve IAB Italia education and learning offer through creation of new courses, partnership development, marketing initiatives.Strategic analysis and organizational review.

Marketing and Branding within a radio station - Measurement of radio listening - Building a radio brand: the importance of brand identity for a radio station - Market researches and positioning strategy for a radio station

Strategic and operational planning of marketing strategy supporting: digital and TV productions, cartoon productions and programming and related initiatives, data analysis and business development of YouTube channel; television broadcasting, licensing out, partnerships development

Senior Advisor Kids, Entertainment and Sports business unitInnovation, Futuring and Generations projectsDoxa Kids is Doxa BU focused on offering research and marketing consulting services to local and international companies operating in the markets of products and services targeted to 0 to 18 year-old youngsters and their families.At Doxa Kids we provide:Business Development and Strategic Consulting, including market studies, business plan & sales strategy development Marketing consulting for new projects, new products and servicesCommunication and eventsI've been working at projects for: AC Milan - Atlantyca Entertainment - Bolton - Burger King - Carioca - Carrefour - Costa Crociere - Costa Edutainment - CSI - DeAgostini - Decathlon - Edicart - ENI - F.I.L.A. - Franco Cosimo Panini - Grandi Giochi - Grani e Partners - IKEA - Juventus FC - LEGO - Leolandia - Mattel - McDonald's - Mondadori - Panini - Pizzardi editore - RAI - RCS Mediagroup - Salani - Sergio Bonelli Editore - Smemoranda - Sony Interactive Entertainment - SpinMaster - The Walt Disney Company - VodafoneDoxa Futuring is an insight and knowledge platform, featured for those companies who want to identify/recognize megatrends and phenomena of future success in advance to turn them into products and/or specific services. With a clear purpose: deliver innovation through trend scounting blends information and data on global trends from local and global multiple sources.

Start-up of R101 radio (fastest growing private National Radio Station, # 5 in ratings in five years starting from scratch).Strategic positioning, Market and Music researches to support strategic decisions:Audience ratings analysis; Brand Awareness monitoring; Music Tests, gathering ratings for Radio hosts and Programming.Project management for on-air promotion, contests and listeners loyalty.Development and planning of strong multi-media advertising campaigns (TV, Press, Outdoor, Web, Events and Guerrilla).Partnerships, co-marketing and cross-media projects with major companies in other industries.Strategic development of station’s brand website as both a media source as well as a communication tool. Development of several releases such as a webTV channel, interactive web radio, mobile applications. Elaboration of the online brand marketing and Social Media Marketing strategy.Provide support to Advertising Sales dept. including business deals with on-air personalities.Outlining roadshows, tours, sponsoring and events.On behalf of Monradio from 2008 to 2011: Member of the Technical Committee at Audiradio, the Joint Industry Currency and the official body in charge of measuring radio audiences promotes and developes state-of-the-art research for Radio audience ratings measurement provided by top level market research companies.

Marketing plan management for the whole range of magazines published by Cairo Communication Group supporting brands and products with Sales Promotion, Advertising and Communication tools.Business plan development for new projects.Market analysis, business model, revenue and cost forecasting, product design, strategic creation, media plan and positioning of a new TV weekly magazine (2nd best selling title in the market since its launch).

In charge of leading newsmagazine Panorama, Car Magazines Business unit, Travel and IT titles.Marketing plan and budget management.Market analysis, Brand, product and content development.Experience in rights licensing and new products development (Launch of EVO Magazine in Italy and relaunch of other Motoring titles).Promotion, Advertising and Communication strategies.Partnership, co-marketing and cross-media projects.

E-commerce website for toiletries, health and fitness products.

Product Manager for the Leading Travel Magazines DOVE, Speak Up, Speak Up Video, Gulliver and Carnet

Launch of Lion King, 101 Dalmatians, Toy Story, management of WD Classics and budget lines.

Tank platoon commander(Comandante Plotone Carri)