Architect and journalist, I specialize in marketing communications in the areas of design, furniture, architecture and lifestyle, with significant expertise in the international business consulting, publishing and trade fair sectors. I support companies in building identity and reputation, communicating, promoting and positioning themselves correctly, finding partners and opportunities in the markets that matter.After graduating in architecture from Politecnico di Milano, I was a partner in the Todeschini Associati studio, dealing with interior design. For 10 years I was the editor in chief of the magazine Habitat Ufficio, developing skills in the world of furniture and corporate promotion, and starting to travel the world to visit fairs and meet the protagonists of the sector. I was sales & marketing manager of Koelnmesse, managing the promotion and sales of the imm cologne, Orgatec and interzum exhibitions in Italy.I have always believed in the development of activities in international markets: in particular, for over 20 years I have been traveling to China where I have developed professional relationships with companies, institutions and trade fair bodies and I have been involved in creating effective relationships between China, Italy and other international markets.I have held lectures at the Faculty of Design of the Politecnico di Milano, I have been a speaker at international conferences, and I have been a member of juries of design competitions.As a culmination of all these experiences, in 2009 I co-founded Edimotion, an international marketing communications company specializing in corporate communication, PR, media relations, event organization, promotion and strategic positioning, offering its clients effective solutions to develop personalized business models in the most receptive markets and contexts.