CEO

La Nazione, Il Resto Del Carlino, Il Giorno, Il Tirreno WWW.QUOTIDIANO.NET WWW.LANAZIONE.IT WWW.ILRESTODELCARLINO.IT WWW.HARDWAREUPGRADE.ITWWW.Formulapassion.itChief Digital OfficerDigital Advertising Commercial DirectorHead of Digital Advertising Sales and Marketing with responsibility on digital revenuesSales planning and coordination of salespeople on the sales achievement for the national and local marketDevelopment and deployment of digital sales strategiesDirect relationships with key clients and media agencies regarding the definition of annual deals and strategic agreementsHead of strategic partnership and integration of e-commerce, classified and directories Editorial projects and special initiatives coordination and executionDefinition, jointly with Monrif publisher, of the development and marketing strategies for the websitesPlanning and deployment of marketing and communication budgetsDevelopment of Monrif Network through advertising partnerships closed with third party publishersResponsible for implementation of measurement and advertising campaign analysis tools, including the ad serverClose relationships with IAB, FCP, FEDOWEB Direct relationship with strategic partners in order to develop new business areas and in particular with Google and Google Ad Manager teamsImplementation of new sales platform such as RTB, RTA and Programmatic buyingScouting of initiatives to bring new revenue streams as far as digital innovation is concernedResponsible for digital innovation, research and strategic development of the Company. Implementation of CRM platform and predictive analyticsSpoken Languages: Italian - English

RESPONSIBLE FOR THE RESULTS ACHIEVED BY THE INTERNET DIVISION – PLANNING, COORDINATION AND DEVELOPMENT OF SALES NETWORK ACTIVITIES. IMPLEMENTATION OF SALES POLICIES CONCERNING THE INTEGRATION OF WEB ADVERTISING WITH NEWSPAPER ADVERTISING. COORDINATION OF SALES STAFF REGARDING SALES, POST-SALES AND BUSINESS MANAGEMENT ASPECTS. DEFINITION OF POLICIES FOR THE DEVELOPMENT OF SALES PLAN TARGETS TO BE ACHIEVED IN THE COUNTRY . PARTECIPATION IN THE DEFINITION OF POLICIES FOR THE DEVELOPMENT OF THE WEB SITES, AND IN THE DEFINITION OF MARKETING STRATEGIESDIRECT MANAGEMENT OF RELATIONS WITH KEY CLIENTS AND MOST IMPORTANT MEDIA AGENCIES, DEFINITION AND STIPULATION OF FRAMEWORK CONTRACTS. DEFINITION OF INDIVIDUAL AND AREA OBJECTIVES.

SALES MANAGER NORTH DISTRICTDEFINITION OF INDIVIDUAL AND AREA OBJECTIVES. RESPONSIBLE FOR THE RESULTS ACHIEVED BY THE AREA TEAM – GUARANTEE THAT THE COMPANY’S SALES OBJECTIVES ARE MET IN THE AREA. PLANNING, COORDINATION AND DEVELOPMENT OF SALES NETWORK ACTIVITIES. COORDINATION OF SALES STAFF REGARDING SALES, POST-SALES AND BUSINESS MANAGEMENT ASPECTS. PARTECIPATION IN THE DEFINITION OF POLICIES FOR THE DEVELOPMENT OF SALES PLAN TARGETS TO BE ACHIEVED IN THE AREA.DIRECT MANAGEMENT OF RELATIONS WITH KEY CLIENTS, DEFINITION AND STIPULATION OF FRAMEWORK CONTRACTS.

START UP OF INTERNET ADVERTISING AGENCY

HEAD OF MANAGEMENT AND DEVELOPMENT OF ITALIAN SALES FORCERESPONSIBILITY FOR ITALY BUDGET AND FOR THE ACHIEVEMENT OFOBJECTIVES