Professional with +10 years of experience in digital marketing, media planning, and brand development across industries such as healthcare, FMCG, and technology. My focus is on creating data-driven strategies that optimize customer engagement, generate qualified leads, and drive sustainable business growth by developing multi-channel campaigns.I have worked with global and regional teams, leading cross-functional collaboration for marketing strategies and brand positioning efforts. I leverage my expertise in market research, audience segmentation, and content creation to enhance brand visibility and engagement.Key Achievements👇🏻✅Launched a digital platform that reached over 40k registered users and facilitated 25k sales within 7 months, addressing the market shift during the pandemic.✅Increased open rates by 30% and click-through rates by 26% by optimizing email marketing strategies and conducting A/B testing.✅Managed media planning and buying for major brands such as Facebook and Ford, securing cost reductions of up to 40% in advertising while driving significant ROI.✅Led successful CRM and email marketing campaigns to build customer loyalty and brand recognition.✅Implemented content and community strategies that reduced negative feedback by 40% and boosted user engagement through interactive campaigns on social media platforms.✅Negotiated media buying deals that delivered 10%-40% cost savings, ensuring efficient use of budgets across digital, TV, and ATL channels.✅Collaborated with cross-functional marketing teams to deliver integrated strategies that resulted in consistent brand positioning and customer engagement growth.𝗠𝗮𝗶𝗻 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 👇🏻Facebook (USA) | Ford (Colombia) | Pfizer | Virgin Mobile | Johnson & Johnson | Corona | Tetra Pak | P.F. Chang's (Alsea Group) | Microsoft | Sony (AXN)𝗠𝗮𝗶𝗻 𝗧𝗼𝗼𝗹𝘀 👇🏻Mailchimp | HubSpot | Zoho Campaigns | Facebook Ads Manager | Google Analytics | Buzzsumo | Hotjar | Admetricks | Hootsuite | Buffer | Sprout Social | Mention | Notion | Slack | Trello | Basecamp | AdvertMind I am looking for opportunities to leverage my strategic marketing expertise in roles focused on digital transformation, lead generation, and brand development, working with forward-thinking companies that are committed to growth and innovation.Let's connect!
Freelance
-
Marketing & Brand Strategy ConsultantFreelance Aug 2024 - PresentEspaña• Advice to health sector companies and professionals by conducting comprehensive market research and competitive analysis to identify industry trends, opportunities, and risks for clients.• Design brand positioning strategies based on unique value propositions, ensuring market differentiation.• Define and create brand identities, including purpose, values, and narratives, strengthening client visibility and alignment with target audiences.• Develop strategic communication plans to maintain brand consistency across digital platforms, enhancing customer experiences and engagement.• Implement digital marketing strategies that increase brand visibility, generate qualified leads, and boost engagement and sales through social media, websites, and email marketing campaigns.• Monitor and analyze key performance metrics to refine marketing tactics and ensure ongoing improvements in client results.• Build mid-to-long-term strategic roadmaps to support sustainable business growth and innovation.
-
Email Marketing & Crm StrategistKo Urban Detox Center Jan 2022 - Dec 2023Madrid, Comunidad De Madrid, España• Provided strategic direction for email marketing and CRM initiatives by developing and executing targeted email marketing strategies focused on lead generation, customer retention, and conversion optimization.• Utilized demographic, behavioral, and psychographic data to segment audiences, implementing personalized CRM strategies that improved customer loyalty and engagement.• Automated email workflows to manage welcome sequences, abandoned cart recovery, and reactivation campaigns, reducing manual efforts by over 60%.• Managed and optimized the CRM database, ensuring data accuracy, which decreased bounce rates by more than 18%.• Created drip campaigns that nurtured potential customers, enhancing customer journeys and sales conversion.• Increased open rates by 30% and click-through rates by 26% by conducting A/B tests and optimizing content, subject lines, and sending times.• Analyzed key metrics and generated reports to identify actionable insights for future campaign improvements, achieving higher ROI and engagement. -
Digital Content ManagerKo Urban Detox Center Sep 2019 - Dec 2021Bogotá, Distrito Capital, Colombia• Developed and executed content strategies aligned with business objectives and regional marketing campaigns across Colombia, Chile, and Peru.• Launched a digital platform during the pandemic, resulting in over 40,000 users and 25,000 online sales within seven months.• Managed social media ad campaigns on Instagram and Facebook, optimizing budgets and improving cost per click (CPC) and return on investment (ROI).• Collaborated with designers and multimedia teams to produce consistent, high-quality visual content aligned with brand identity.• Implemented interactive community engagement strategies, such as contests and surveys, which increased user participation and trust.• Established relationships with influencers and planned virtual events like webinars and live streams, boosting audience engagement.• Reduced negative feedback by 40% through proactive social media monitoring and efficient collaboration with customer service teams.• Delivered comprehensive performance reports with actionable insights, driving continuous content and strategy optimization.
-
Digital & Atl Media Account ManagerMindshare Oct 2018 - Aug 2019Bogotá, Distrito Capital, Colombia• Managed media strategies for key clients, including Facebook (USA) and Ford (Colombia), executing Colombia’s first Facebook paid media campaign.• Designed and implemented cross-channel digital and ATL media strategies, optimizing media budgets for maximum efficiency and impact.• Conducted in-depth demographic and psychographic data analysis to identify target audiences and refine campaign segmentation.• Negotiated media buying deals, reducing media costs by up to 40% while achieving client objectives.• Led cross-functional teams, including creative, implementation, and programmatic departments, ensuring seamless campaign execution.• Monitored and adjusted campaigns in real-time based on performance metrics, driving high ROI and campaign success.• Prepared detailed performance reports, highlighting key insights and recommendations for future strategies. -
Digital & Atl Media Planner & StrategistIpg Mediabrands Colombia Jan 2018 - Oct 2018Bogotá, Distrito Capital, Colombia• Developed and implemented media strategies across digital and ATL channels, for leading brands, such as Pfizer, Virgin Mobile, and Fedesoft.• Analyzed target audience data to tailor media planning and optimize campaign performance, enhancing audience reach.• Negotiated media placement deals, consistently achieving up to 10% reductions in advertising costs for clients.• Presented campaign outcomes and strategic recommendations to clients, contributing to annual media budget planning.• Monitored media performance and identified optimization opportunities to enhance campaign effectiveness, ensuring efficient resource allocation and maximum ROI. -
Senior Media Planner & BuyerIpg Mediabrands Colombia May 2017 - Dec 2017Bogotá, Colombia• Managed the client relationships with brands such as Johnson & Johnson; Terpel; Virgin Mobile; Súper Ricas; Banco Colpatria; Farmatodo; Spring; El Pomar; Unicentro; Multiplaza; Corferias; Centro Inca; Indoamérica; FONTUR; DIAN; DNP y Colpensiones.• Managed TV media planning and buying for international, national, and regional markets, overseeing client budgets and ad placement.• Negotiated media contracts to secure optimal rates and ad positioning, delivering cost savings of over 10% for clients.• Executed ad purchases across selected media channels, aligning with strategic objectives to maximize audience impact.• Collaborated with research teams to analyze audience data and identify the most effective media placements.• Monitored campaign performance, adjusting optimize ad reach and client ROI.• Conducted competitive analysis to identify new media opportunities, driving continuous optimization of media strategies.• Built strong relationships with media vendors to secure exclusive opportunities and favorable terms for clients.
-
Junior Media Buyer & CoordinatorVizeum Apr 2015 - Mar 2016Bogotá, Distrito Capital, Colombia• Collaborated with top brands such as Microsoft, Jeep, Volvo, Dodge, Ram, Peugeot, Canon, Parmalat, Pepe Ganga, Farmasanitas, Cruz Verde, Intexzona and TV channels Sony and AXN• Assisted senior teams in executing media buys across TV, radio, digital, and print platforms, ensuring alignment with strategic plans.• Supported media negotiations, achieving competitive rates and conditions for clients.• Monitored campaign performance in real-time, ensuring proper ad placement and addressing any issues promptly.• Analyzed performance data to provide key insights and optimization recommendations for future campaigns.• Assisted in managing advertising budgets, ensuring efficient fund allocation and cost control.• Compiled detailed performance reports for account teams and clients, identifying areas for improvement.• Researched emerging media platforms and technologies, identifying new opportunities for client campaigns. -
Photography Production AssistantLucho Berni Jan 2013 - Jan 2014Bogotá, Distrito Capital, Colombia• Worked on projects for well-known brands such as Corona, Juan Construye, and Mercados Zapatoca, ensuring high-quality results.• Managed and prepared photographic equipment, including cameras, lenses, and lighting systems, ensuring readiness for each session.• Supported photo selection and editing processes, contributing to the final product's quality.• Adjusted scene elements to align with the photographer’s direction, ensuring the best possible shot.• Troubleshoted technical issues during photoshoots, resolving equipment or setup problems to avoid production delays.
-
Junior Graphic DesignerImaginé Pnd Jan 2013 - Dec 2013Bogotá, Distrito Capital, Colombia• Designed visual elements such as logos, icons, and banners for advertising and photographic projects, aligning with client needs.• Collaborated in brainstorming sessions, contributing creative solutions to campaign strategies and branding projects.• Produced graphic content for social media, websites, newsletters, and printed materials, maintaining brand consistency.• Performed photo retouching and adjustments to ensure images met project standards.• Managed design files, organizing resources for easy access and collaboration across teams.• Ensured timely delivery of high-quality graphic materials to clients, meeting project deadlines.
Fabricio Mejía Benavides Skills
Fabricio Mejía Benavides Education Details
-
Advertising Management
Frequently Asked Questions about Fabricio Mejía Benavides
What company does Fabricio Mejía Benavides work for?
Fabricio Mejía Benavides works for Freelance
What is Fabricio Mejía Benavides's role at the current company?
Fabricio Mejía Benavides's current role is Digital Marketing Manager | Brand & Media Planner | Content Manager | Multi-Channel Digital Campaigns, Content Strategy, Media Buying | I Help Companies Grow with Strategic Campaigns.
What schools did Fabricio Mejía Benavides attend?
Fabricio Mejía Benavides attended Nogma, Fundación Universidad De Bogotá 'jorgetadeo Lozano', Fundación Universidad De Bogotá 'jorgetadeo Lozano'.
What skills is Fabricio Mejía Benavides known for?
Fabricio Mejía Benavides has skills like Publicidad, Marketing, Copywriting, Mercadeo, Gerencia, Medios, Arte, Marketing Online, Marketing Digital, Marketing De Productos, Marketing Directo, Marketing Integrado.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial