Amy Lebowsky Email & Phone Number

Troy, MI

• Created compelling marketing content for premium advertisers in the form of dynamic, interactive product spotlights and infographics.
• Designed core UI for all media brands and events apps, including color palettes, typography and icons.
• Elevated the look and feel of all company websites better showcasing its wide variety of ever evolving integrated media.
• Collaborated with content management team to create stronger graphic material for new responsive websites and give them a more competitive edge above the competition.
• Fortified brands by bringing design consistency to websites and their associated promotional materials.

Troy, MI

• Improved web optimization and lead generation through website redesigns for new integrated media sales support efforts which increased website traffic by 75% over 12 months.
• Lead role in redesign of over 100 company websites for migration to new CMS.
• Assembled and trained new content entry department.

Troy, MI

• Provided fresh design direction for outdated websites, Internet projects, applications and online advertising.
• Integral part of website migration of content and graphics for new CMS.

Troy, MI

• Sole creative director responsible for Adhesives & Sealants Industry magazine and all associated promotional and marketing materials.
• Fully redesigned magazine brand, including complete print publication layout.
• Migrated all print content to web format in the earliest days of company’s online presence.

Ferndale

Redesigned People for Palmer Park website for a responsive format in Weebly.

Detroit, MI

• Design of spec ads, special print supplements brought in new regular advertisers (i.e. Eastern Market, Ticketmaster).
• Building weekly issue "mock up" increased profitable ad base to 70% and higher.

Detroit, MI

* By working closely with sales, brought in more 12x/yr advertisers to Metro Times.* Improved Metro Times’ ad designs for increased 4/C printing.

Orlando, FL

• Fulfilled new publisher’s goal of attracting a younger and wider market as lead creative role in full redesign of the publication.
• Engaged new readership by hiring and managing exciting staff of illustrators and photographers to further update the publication’s new image.

Detroit, MI

* Design and layout of print ads and weekly pre-press production of Metro Times increased issue size to over 100 pages for first time in its history.