Creative leadership, idea generation and development,launch concepts, brand campaigns and digital pitches.Old-school scamps, visualising, storyboarding.Photo shoots, castings, working with photographers,illustrators, models and stylists.Managing a team of designers and freelancers.Responsible for managing project budgets and findingthe most cost-effective and creative solutions.Involved in brand positioning for SME and large global companies.Key skills at a glance;Pitch CreativeBrand DevelopmentCorporate IdentityBrand GuidelinesCreative StrategyArt Direction & Design Website DesignDigital Creative Strategy

---*---

Leading and managing national cross-platform design andadvertising projects, budgets, and department productivity.Creating concepts for integrated advertising campaignsincluding outdoor, press, TV & radio.Design direction for exhibitions, websites, direct mail,corporate literature, POS and brand identities.Developing company profiles, updating and implementingcorporate styles.Art direction and high level marker visuals to design team.Developing and leading the creative department.Being involved in new business pitches and able tomake a presentation look professional and well executed.Art directing photography shoots on location and studio.

My senior role within McConnells was to be part of a more 'traditional ad agency' environment where most concept work was ad campaigns, more of the pen to paper 'get your ideas down' approach.