Facundo Crespo Email & Phone Number

- Developed and managed the annual strategic plan and budget, aligning resources with company growth goals and optimizing investments through performance analysis.- Executed campaigns with ambassadors, influencers, and partners, ensuring effective content distribution and real-time performance optimization.- Planned and delivered gamer-focused events to strengthen brand positioning and drive engagement, using insights to refine strategies.- Built strategic partnerships within the gaming ecosystem to boost user acquisition and retention, analyzing outcomes to improve collaborations.- Coordinated with social and acquisition teams to align efforts, maximize growth opportunities, and capitalize on market trends.- Monitored KPIs and provided actionable insights to optimize campaigns and ensure alignment with business objectives.

- Led the design and execution of n1u’s Loyalty Program, driving user retention and increasing LTV through gamification and exclusive benefits.- Developed and launched a gamified ecosystem, including a referral program, tiered rewards, and challenges to boost engagement.- Secured strategic business alliances with key gaming and tech brands to enhance the program’s value.- Optimized customer experience in collaboration with internal teams, focusing on data-driven improvements and continuous iteration.- Managed the program’s budget and analyzed performance metrics to ensure profitability and alignment with business goals.

Argentina

- Supervise, coordinate, and maintain daily the agreed-upon service levels with the client (SLA or equivalent documents), while maintaining a constant focus on improving the performance of the services provided. Additionally, represent the client's perspective in the delivery of the organization's resources assigned to the contract.– Serve as the primary point of contact for service management from the providing organization for all client operational activities.– Assume leadership and operational responsibility for the resources assigned to the clients or services under their charge.– With the agreement of the DPE, act as the focal point for the client regarding all aspects of daily service delivery, taking the necessary actions to maintain and enhance the quality of these operational contacts.– Act as the owner of operational service or client documentation used in the providing organization and take responsibility for its updates.– Take responsibility for updating hardware and software inventories in accordance with asset management processes.– Participate in service status meetings of the providing organization, providing information and analysis related to the services provided to the client, and support the DPE in service status meetings held with the client.

- Analysis of market trends, identification of key segments, and detection of opportunities to maximize revenue and profitability.- Development of strong business relationships with clients, strategic partners, and key stakeholders to ensure successful and sustainable agreements.- Design and implementation of business development strategies, optimizing sales processes and achieving organizational objectives.- Close collaboration with marketing, product, and operations teams to align strategies and ensure efficient execution.- Monitoring of KPIs and commercial performance, identifying areas for improvement and proposing corrective actions to drive growth.

- Preparation, execution, and follow-up of annual sales forecasts, cyclical forecasts, and annual budgets.- Work on the planning and commercial analysis process for operations in Argentina.- Analyze and generate insights from commercial and financial results and indicators.- Conduct annual results projections.- Create the product and promotion mix for validation committees during the planning cycles.- Analyze ROI for each campaign and product launch.- Analysis of results and identification of business opportunities. Conduct ad hoc business analysis based on statistical data and market behavior rationales. Diagnose the causes of deviations and generate action plans and presentations in results meetings. Generate insights.- Lead performance improvement projects related to offer calculation, and the development of forecasting and trend analysis tools.- Estimate new product launch projects.

Preparation of Economic-Financial Budgets and Control of Deviations.Cash flow control, dashboard management, monitoring of parameters, and management indicators.Report projections and product analyses to management for decision-making.

Bachelor Of Business Administration - Bba, Licenciatura

Business And Technology

Exchange Program