I developed E-Commerce solutions for Latin American markets where SURA Insurances has presence. Websites development for request a quote / 100% online insurance selling.Tasks:• Websites development for request a quote / 100% online insurance selling• Definition of UX, UI, design aspects of the developed websites• Coordination and implementation of site tagging / Google Analytics 360 • Initiator of conversations about the insurance digital transformation for its online selling• Negotiation with main partners (pricing, team structures, FTEs definitions) • Paid media coordination for lead and sales generation• Participation in the develop of client communications (documentation, app downloading, cross selling, referral strategies)

Developer of all new business strategies for Answer Insurances, the direct sales channel of Sura Insurances, one of the biggest Latam insurances companies.Tasks:• Core digital partners supervision• Strategic ON / OFF media planning• New business strategies development across digital touchpoints (Google Ads, Facebook Ads, main digital news portals, programmatic)• Control and optimization of big data platforms• Monthly billing and main KPI’s reporting for management• Website supervisor

I was the team leader for the regional performance team of adidas & reebok e-commerce in the agency. Two of my main achievements in this position was the development of its first dynamic remarketing strategy for the two brands in five markets. Also, we develop together with Google team the first online / offline conversion attribution into SEM campaigns.Tasks:• Selection of Digital Sales solution tools.• Planning of Special Events strategies (Hot Sale, Cybermonday, Cyberlunes, etc).• Development & Optimization of Always ON channels for both brands.• BETA implementations with ROI objetives.• Online attribution for physical store sales.

One of my main achievements in this period was the winning of the Google Partners Premier badge for iProspect Argentina, in the “new accounts managed” category.Tasks:• Local coordinator for the full performance team of the agency for different industries (entertainment, automotive, local ecommerce, NGOs) • Media planning with offline agencies (Carat, Dentsu, Vizeum)

Managing & Supervision of team which worked with:• Google / Bing Search Ads• Google Display Ads• Youtube AdsTasks:• Campaign Planning• Campaigns Deploy• Data & InsightsCLIENTS: 20th Century Fox, adidas® y Reebok® Argentina, Banco Itaú, Hilton, Honda, Médicos sin Fronteras, Microsoft Pymes y Microsoft Mobile, Sony, Techo, TGLT, Total Lubricantes, Turner.

Creation and optimization of branding and performance campaigns of the following digital tools:• Google / Bing Search Ads• Google Display Ads• Youtube AdsFunctions:• Campaigns creation• Optimization• ReportingCLIENTS: 20th Century FOX, adidas® Argentina, Nokia (later Microsoft Mobile).