Susan Fader is an award-winning qualitative research guru, strategist and sought-after speaker who helps companies reframe and think differently about approaches to their business challenges so they can turn them into successful outcomes.Her ‘Contextual Intelligence' approach incorporates wide-opening listening, cognitive demographics, narrative economics (storytelling as input) and counter-intuitive thinking. 'Contextual Intelligence' eliminates the question/answer straight jacket structure rut and provides a detailed conversational framework that encourages deep conversations and helps deliver actionable insights.An original thinker and author of many articles on how to recontextualize / reframe / think differently about approaching business challenges,she has found that many business challenges start out of focus. Her ‘Contextual Intelligence' approach to evidence-based brand and research consultancy helps companies think differently about their strategic objectives. Susan shows clients how to examine and reframe how they think about and approach business challenges to help uncover opportunities and see solutions more clearly. This approach refocuses where you begin your journey so that alternative and more transformative perspectives are revealed.You are just as likely to find her jumping out of an airplane, taking a polar plunge, or going to Burning Man, as you are to find me in the Boardroom. Susan brings serious intent but also that sense of adventure to exploring clients’ challenges through innovation and transformative strategy development, qualitative research explorations, inspirational speaking, workshop facilitation for change management, and staff training. While the majority of my clients are US-based, my work has incorporated research and client engagements in 30+ countries, on 5 continents. Columbia MBA. Member of ESOMAR, QRCA, and INSIGHTS. Recent industry recognition include QRCA President's Award, INSIGHTS Luminary Award, MRS Research Hero Award.Part coach and spirit guide, part gentle contrarian and part unorthodox iconoclast, I have been guiding clients to get “un-stuck” by providing pathways to think differently about the most mission-critical challenges that are impacting their business objectives.